The Ultimate Roadmap to Fuel Your Business Growth with These Simple TikTok Marketing Techniques
By Tim Waldenback
TikTok is one of the fastest-growing social media platforms and the hottest trend among Gen Z and young millennials. If you have...
Generate Engagement And Build High Performing Teams With Caring, Clarity, Context, And More
By Brian Hartzer
Over the past two decades, while leading or overseeing dozens of businesses across three continents, I’ve grappled with the question of what...
Using Your Book as a Marketing Tool: A Complete Guide
A book can be a powerful marketing tool if it is used correctly. It can help you to build your brand and reach new...
How To Start a Business in Spain: A Guide for Foreign Citizens
When it comes to opening a new business on foreign soil, it can be a daunting position to put yourself in. You’re vulnerable practically...
The Importance of a Friendly & Positive Environment in the Workplace
Cultivating positivity within the workplace pays huge intangible dividends that boost the company’s bottom line. Employees who love their jobs, enjoy their coworkers and...
Cash Flow Modeling – A Change That Takes Your Company One Step Ahead
Business is like a treasure hunt. There are challenges, and there will be hurdles. The one with proper strategy and game planning can easily...
6 Tips For Measuring Influencer Marketing KPIs For Small Businesses
By Jenna Bunnell
In the world of digital marketing, you can’t go far before running into influencers. Promoting everything from makeup sets, food subscription services,...
What is Outreach Marketing & What are its Benefits?
Pitching business to specific influencers can help the brand build healthy relationships with the audience. And outreach marketing is one strong strategy that can...
Link Building Strategies that Still Work in 2022
If you have even a little bit of information or knowledge about Search Engine Optimization (SEO) and its techniques, you will definitely have heard...
Hiring by True Fit: The Future of Recruitment
By Yardenne Assa
The current hiring process that most companies implement today is fundamentally broken.Â
What are the facts that allow for that conclusion? Research shows...
The Role of Employers in Maintaining Workplace Productivity
Successful organisations are a product of how well the workforce performs at any given point in time. Employee productivity is a key factor in...
How To Create Electronic Signatures: A Full Guide
Electronically signing documents is easier than you think! No matter your device, you can sign anytime, anywhere.
Electronic signing is no different than with pen...
Learn Instagram Marketing basics
Instagram has long been a critical participant in social media marketing channels. It is especially true for eCommerce enterprises with access to a public...
Is Paintball a Skills Game?
Paintball is a growing sport with one million new players a year. This means a lot of paintball players are new and not sure...
From the Big Vision to the Origin Story and Back: How Startups Should Pitch...
By Donna Griffit
There is one major piece of advice I always share with Founders, as I see a huge miss being made again and...
How Kontent Headless CMS Supports Marketers
The marketing benefits of a headless content management system (CMS) are growing in an increasingly omnichannel world. With a headless CMS such as Kontent...
How to Use NLP in Your Business
Many people have heard of Neuro-Linguistic Programming (NLP), but they are unsure what it means and how they can use it in their life.
NLP...
7 Amazing Email Marketing Tips & Strategies for Ecommerce Businesses
An online business demands personal touch that you must provide to each customer without individually engaging with them. Thus, it is impossible to boost...
Lessons Business Owners Can Learn from Political Campaigns Â
Small businesses owners can learn a lot from political campaigns. By studying successful political campaigns, business owners can learn persuasion, effective communication, and more....
Advantages of Outsourcing Campaigns To PPC Agencies
E-commerce is a billion-dollar industry today. Part of the reason that the internet is widespread today is it enhances consumer accessibility. People can now...
Building a Positive Organisational Culture Centered Around Employee Wellbeing
By Gill Tanner
Workplaces have changed significantly in recent years, with the introduction of hybrid and remote working and increasing digitisation shifting the way we...
4 Simple Ways to Improve Your Leadership Skills
We often hear of people being called a ‘natural born leader’ but effective leadership, similar to interpersonal skills, doesn’t come naturally to us all....
The Science Behind Promotional Products
As surprising as you may find it, promotional products truly are all around us.Â
That coffee mug you prefer to drink out of in the...
B2B Lead Generation Strategy 2022: What to Look Out For
The COVID-19 pandemic, which has actually been around for virtually two years now, has actually permanently changed our income and also the means we...
BNPL, BaaS, and Business in 2022
By Ion Fratiloiu, Head of Commercial, Yobota Â
Since the onset of the COVID pandemic in 2020, UK businesses of all types and sizes have faced...
How Personal Assistants Help You Build Your Social Media Reputation
By Swapna Ravichandran
For any business to survive and thrive in the digital age, it needs to have a well-maintained social media presence.
While earlier consumers...
Does The Ukraine-Russia Conflict Really Have an Impact On Outsourcing Software Development to Ukraine?
By Oleksii Tsymbal, Chief Innovation Officer at MobiDev
You have probably heard about Ukraine in the latest worldwide news for nearly three months now due...
Learning From Colleagues in the Hybrid World of Work
By Professor Gregory Whitwell
A recent survey among our CEMS alumni and graduates, the majority of whom are young professionals working in global organizations, confirmed...
What Does the Future of B2B Lead Generation Look Like?
As marketing technologies gain in complexity, lead generation is becoming increasingly complex. While this complexity can be confusing at times, the opportunities for lead...
How Companies Will Manage Software Remotely Post Pandemic
The coronavirus pandemic left a hole in many industries and businesses. It has forever changed the way people work, live, and enjoy their lives....
A Guide To The Different Types Of Customers In Retail
Every retail store deals with a wide array of customers every day, all with their own unique reasons for entering the store. To more...
Where Are the Best Places to Invest in UK Property in 2022?
Over the past two years, the UK property market has gone above and beyond expectations. With record-breaking property prices and a strong rental market,...
What is Invoice Finance: Cutting Down the Required COD
Invoice finance is an agreement between a business and a lender in which the business sells its invoices at a discount. The lender advances...
Remote Work – What Software Can Support Your Employees in 2022?
The pandemic accelerated the inevitable – the option for remote work becomes almost a mandatory item in every job offer. As the list of...
Digitalized World: Workplace Culture through the Lens of Metaverse
The pandemic has challenged everyone to acclimate to new methods of work - forcing organizations of all sizes to develop at an exponential pace...
How to Build a Strong Sales Culture That’s Destined For Success
By Grace Lau
Sales organisations invest, on average, 90% of their budget in personnel. Building a strong sales culture is essential to ensure that such...
Major Drivers of Instagram Engagement Rate and Effective Ways to Increase It
Instagram is one of the most popular social media platforms these days. Stanford University graduate Kevin Systrom1 co-founded the popular app back in 2010 together with...
How to Effectively Promote a New Product in 2022 and Beyond
Getting people to buy a new product is a tedious task. However, as long as you can promote it the right way, your product...
How to Keep Your Customers Coming Back for More
Whatever line of business you are in, you need to make sure that your customers have a reason to come back to you over...
15 Ways to Get the Most Out of Your HR Team
50% of workers from every firm report that they don't trust the HR team at their current workplace.
They feel that the HR team doesn't...
Old and New Takes on Selection Interviews
By Adrian Furnham
Nearly all selection processes involve the famous trio: application form, references and interview. Both the selectors and the candidates seem to like...
Why Invest in Strategic Foresight?
By Ph.D. Nando Malmelin and Dr.Sc. (Tech.) Kalle Kantola
Most companies are missing the opportunities of strategic foresight in developing and growing their business. We have seen this...
M&A Risk And Why To Insure It
When we read economic or business news we usually find information related to the acquisition or merger of companies. This is common since mergers...
Promotional vs Transactional SMS: Which is Better For Your Brand?
By Richard Conn
Once associated almost exclusively with spam, SMS marketing has become a text message trend in 2021. It has proven itself to be...
How to Conduct Email Campaign Split Tests
By John Allen
Email split testing isn’t spoken about enough when it comes to creating a good email marketing campaign. Yet, firms that do practice...
For Global Remote Working to Work, We Have to Talk About Overtime
By Dee Coakley, CEO and Co-Founder of global employment platform Boundless
As we seek to ride out the Omicron storm, the UK is starting 2022...
Online Marketing Trends Every Business Should Watch Out For In 2022
The latest online advertising predictions by Zenith show that digital marketing will account for more than 60% of global advertising expenditure in 2022. According to...
What is a Marketing Funnel?
A marketing sales funnel is the process that a user goes through when they are about to buy something. They might get redirected from...
SEO in 2022: How will Things Change in 2022?
Despite the ever-changing nature of the searching algorithms, organic traffic remains one of the stable and reliable sources of leads and customers. For businesses,...
When The Opportunities Are Out Of Plain Sight
Interview with InterExec Founder, Mr. Kit Scott-Brown
Executives looking to progress their career face the problem that many of the best opportunities are not presented in...