STRATEGY & MANAGEMENT

This category is Strategy & Management, exploring effective leadership, business growth, and organizational success. It features expert insights on strategic planning, decision-making, and innovative management practices to navigate today’s competitive and evolving business landscape.

Personality Traits You can Develop through Public Speaking

8 Personality Traits You can Develop through Public Speaking

In today’s era of cut-throat competition and endless opportunities, you can’t rely solely on good grades to excel and achieve success on the professional...
Business Pitch Meetings

A Comprehensive Guide to Nailing Business Pitch Meetings for B2B

By Grace Lau Let’s be real: in the business-to-business (B2B) world, an amazingly good sales pitch can make or break lucrative deals with big clients.  And,...
content marketing

The Ultimate Guide to Developing a High-Performing Content Marketing Campaign

By Grace Lau Content marketing is one of the best ways to get your message in front of audiences, drive new traffic to your site,...
Customer Acquisition vs Customer-Retention

Customer Acquisition vs Customer Retention: Which is More Important?

By Jessica Day Service providers, such as large corporations and small businesses, spend significant time and money acquiring new customers. Marketing strategies are implemented to...
customer engagement

Customer Engagement Strategies: 6 Vital Tips For Keeping Customers Engaged Post-Purchase

By Grace Lau Remember the old adage ‘a bird in the hand is worth two in the bush’? This is the perfect comparison between existing...
Handshake

A Step-by-Step Guide to Building a Sales Funnel for Your Business

By Jenna Bunnell A sales funnel is a vital part of any digital marketing strategy. But the general concept is nothing new. On a basic...
digital marketing

4 CTA Examples and How You Can Create an Effective One

by Nicholas Rubright Almost every marketing collateral – especially when it comes to digital marketing – contains a call to action (CTA) for the viewer....
social media

Social Proof: Why is it Important, and How Can You Use it?

By Jimmy Rodriguez Promotion is critical to the success of your business. If you don’t promote your products or services, your target buyers have no...
competitive amazon marketing strategies

Effective Tips to Build a Competitive Amazon Marketing Campaign – A Definitive Guide

If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...
Employee Recognition

Complete Guide to Building Successful Employee Recognition Programs

For most businesses, employees are their most important asset, and yet many companies struggle to keep their turnover rate low and maintain their top employees.  Various...
Employees

Europe’s Current Skills Shortage – How to Upskill Employees Quickly

By Dr Tanya Boyd Europe is currently experiencing a labour and skills shortage with demand for labour, as measured by job vacancy rate, reaching pre-pandemic...
Start Up Financing

Start Up Financing: How to Get the Money You Need

If you're thinking about financing your business, it's important to know the different financing options available. There are many financing options for startups and...
Digital Sign

How Digital Signs May Boost Employee Engagement or Performance

Digital Signages that drive Corporate Engagement Something as simple as putting a digital sign in your office canteen is enough to drive engagement. You can...
Digital Customer Onboarding Using OCR and AI for ID Cards

Digital Customer Onboarding Using OCR and AI for ID Cards

More bottlenecks in customer onboarding processes often mean less revenue for businesses. Removing these bottlenecks by accelerating the onboarding process is essential for improving...
Instagram-Feed

Why You Should Put More Budget in Instagram Marketing?

With slightly over 1 billion active monthly users, you can leverage tons of Instagram users to improve conversions. However, to roll out a successful...
NFT

Metaverse Investing: Buying Into NFTs Through Luxury Goods Stocks

The nonfungible token (NFT) market is possibly the hottest right now, with no signs of stopping. Future forecasts have placed the growing industry, along...
Branding

7 Most Common Branding Mistakes eCommerce Businesses Should Avoid

No company has ever successfully established its brand by uploading an impressive logo and writing catchy phrases on social platforms. Building a brand identity...
Employees Engaged with Hybrid Working

The Best Way to Keep Employees Engaged with Hybrid Working and Working From Home

A hybrid working model allows employees to efficiently perform their duties remotely (often, from home) as well as in the office.  During the Covid-19 pandemic,...
Cash Flow Problems

Top Cash Flow Problems for Startups and Tips to Avoid Them

Having a good business model is essential for any startup. But to make it work, you have to maintain a certain reverence for cash....
Social Media

What Are the Advantages of a Social Media Asset Management Tool?

Running an efficient social media campaign requires time, effort, and attention to detail. The thought of collaborating with different teams by sending hundreds or...
Shopping Cart

Reducing Shopping Cart Abandonment: 7 Time-Tested Tactics

Online shoppers are notorious for adding items to shopping carts, then leaving them there without completing the checkout process. While the widgets remain in...
Marketing Essentials for A Medical Practice Website

7 Marketing Essentials for A Medical Practice Website

The internet has changed the way that people make decisions about their health. It is important for medical practice website owners to make sure...
buying and selling business

Know Your Businesses’ Worth: A Flippa Review

Buying a business has always been intimidating. The experience feels very permanent and tangible, and in some ways is more intimidating than setting up...
Resume

Fresh Graduate in 2022? 5 Ways to Brush Up Your Resume

Sometimes it’s not a question of what you’re doing wrong, but what you could do better. Introduction So you’ve finally graduated and got the first draft...
Sales-Money

What a Sales Book Won’t Tell You

A salesperson exuding confidence, experience, and knowledge allows the consumer an immediate sense of confidence. One of the primary difficulties for new sales staff...
Instagram app

Why Prefer Using Instagram over Other Social Media Platforms?

Every social media platform is powerful and has several benefits. However, Instagram is possibly the most used social media app, and several reasons contribute...
Transcription Services

The Role of Transcription Services in the Global Market

What are transcription services? For anyone who has an audio or video file and wants to put it into a text-based file, a transcription service...
Marketing

Tips On How to Use Digital Marketing to Enhance Your Business

Whether you are an e-commerce store or a brick and mortar business, promoting your brand and reaching your target audience will be one of...
Holidays-Marketing

How to Boost Holiday Season Marketing With a Brand Mascot

The holiday season is the best time of the year for brands and businesses. You can secure the advantage of the generous mood as...
Telegram

Promote Your Business with the Best Telegram Ads Platform and Increase Sales 

The question of how to stay afloat, retain regulars, and attract new clients is familiar to every business owner these days. No wonder entrepreneurs...
Online Savings Account

Why Having an Online Savings Account Is a Good Idea?

Whether you are a working individual, a college student, or retired personal, saving for a secure future is an important aspect of everyone’s life....
instagram marketing

4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand

A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
Business Recruitment Strategy Plan

This Is How You Can Create A Successful Business Recruitment Strategy Plan

By Owen Jones A recruitment strategy plan is a process of identifying and hiring the best-qualified individual for a job position. In practice, it is...
Customer Experience (CX) Trends

2022 Customer Experience (CX) Trends Revealed

The demand for excellent customer experience is at an all-time high right now. Pricing is no longer a sole factor that impacts patronage; 86%...
different jobs

Can a DBS Check Be Used For Different Jobs?

Whether a DBS check can be used for different jobs is a very common question, but unfortunately it doesn’t have a straight yes or...
digital marketing

Digital Marketing Agency Dallas TX 

Many people always want something convenient in their range especially when it comes to the case of your property. To avoid all other negative...
Great-Presentation-for-Tech

How to Create Great Presentations for Tech & Marketing Audiences

Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for...
Chess

Why Top Fintech Firms Are Aspiring to Build Diversity

Diversity and inclusion are hugely important for all employment sectors - but in few industries as much as in fintech.  Leaders in the fintech...
Grow Few Skills To Get Success In Online Business

Grow Few Skills To Get Success in Online Business 

Thinking of starting your new online business! Sounds great. There are a lot of  skills for online business success. But at your startup time,...
Remote Collaboration with Teams Calling

The Simplified Future of Remote Collaboration with Teams Calling

Since March last year, an increasing number of companies have accelerated their use of technology to remain resilient. In the wake of the COVID-19...
Digital Marketing

Ideas to Improve Your Digital Marketing Strategy for 2022

Digital marketing trends keep on changing. Each year comes with some new trends in digital marketing. To keep up with that you need to...
Accounting

Aron Govil: Why Hiring Accounting Services Provider Will Help Your Business Grow Faster?

Trying to manage your business accounts can be overwhelming and time consuming. What if there is someone who could help you do the job...
Businessman using tablet and lock icon with customer network connection and exchange data on virtual screen, business security and cyber attack concept

A Macropay Review: Grow Your Business Through Safe Payment Methods

The world is becoming increasingly aware of the risks involved in using banks and credit cards to make online payments. Consumers are now demanding...
App-development

Gain More Mobile App Users With These 7 Acquisition Strategies

Even after developing mobile applications with a unique idea and great execution, you are likely to run it like a business if nobody knows...
financial qualification

Reasons Why You Should Take A Financial Qualification

How satisfied are you with the current direction of your financial career? Are you happy with the position that you have achieved or might...
Inflation

What To Know About Record Inflation

Speak to any economist and they’ll tell you that inflation is a hot topic right now. Due to inflation, prices of consumer goods are...
B2B Sales and Lead Generation

It’s Time To Start Digitization of B2B Sales and Lead Generation

By Herman Cheng Digitization has fundamentally changed much of the consumer sales sector this past year, yet one crucial function remains relatively untouched—lead generation and business-to-business sales. While it’s...
recruitment

How Recruitment is Adapting Across Europe

While things are slowly going back to normal now since the Covid-19 cases are gradually subsiding, the effects will continue to linger for a...
Planning Marketing Campaign

10 Types of Marketing Campaigns to Boost New Business

Marketing is essential for any business looking to grow and expand its reach. 70% of marketers already know the importance of marketing, and they...
Investing in Singapore

The Undeniable Financial Benefits of Investing in Singapore

Despite the COVID19 pandemic, Asia enjoyed a 4% growth in foreign investment in 2020. So, if you’re considering investing in a foreign country, this is...

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