5 Keys to an Effective SMS Marketing Campaign
In today’s ultra-connected world, the importance of SMS marketing has grown (and will likely continue to grow) at a breakneck pace. As with all...
6 Ways Digitalization Makes Business Communications a Competitive Advantage
By Grace Lau
The professional experiences of the last 19 months would have been much worse were it not for digitization. The transfer of some...
5 Ways to Connect With Your Customers in the Digital Age
Anyone who runs a business knows that connecting with your customers is crucial. Your customers make your business what it is. Keeping connected with...
4 Reasons Why Organic Instagram Growth Beats All Other Growth Methods
By Ransom Agui
Organic Instagram growth takes a lot of time and focus. You need to commit to creating plenty of high-quality content for your...
PPC Strategies to Incorporate Into Your Marketing Campaign
Techniques and strategies are essential to help ensure that your PPC marketing campaigns are resonating in the online world of marketing. Remember, you are...
B2B Business Tips That’ll Give You a Competitive Edge
There’s much to be said about B2B and selling to B2B customers – it’s notoriously hard! The days of wanting to speak to a...
How Kevin Made €20k Every Month from His Dropshipping Store
There has never been a better time to start a dropshipping store than this. By 2025, the global dropshipping market is expected to grow...
Pricing Your Product: Best Strategies to Employ
Running a business, no matter the type of product you’re selling or the services you’re providing is never an easy job. There are so...
Benefits of Market Research and Consumer Data for Businesses
Modern-day consumers demand extensive personalization and conversational advertising to connect with brands. They want brands to actively predict their needs and fulfill them with...
The Seven Deadly Sins of a Growth Marketing Strategist, or How to Make a...
By Viktor Ryzhov
The idea of scaling start-ups is like a mantra for every other founder. The framework is not suitable for every business though....
Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices
By Tom Fricano
The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased...
How To Create An Effective Customer Experience
Throughout the pandemic, lockdown restrictions sparked more than 85,000 online businesses to move to the digital world of e-commerce.
According to a recent article...
ZeroBounce COO Brian Minick on Getting Better at Email Marketing
Few can doubt the power of email after a year like 2020. It went from being an essential communication tool to the primary channel...
Why Coupon Codes Are the Backbone of E-Commerce
Coupon codes have become the norm in today’s e-commerce ecosystem.As the competition among brands, online shopping platforms and mobile applications get tougher and tougher,...
7 Costly B2B Marketing Mistakes You Should Avoid
By Nick Brown
Thanks to the digitalization of the marketplace, the B2B ecommerce industry has rapidly grown during the past decade. According to a report...
8 Skills to Succeed as a Modern Marketing Professional
Marketing is a role where professionals are tasked with explaining and promoting a brand and the products and/or services that it offers to customers....
How B2B Marketers Can Stay Customer-Centric
By Mairead Brady, Warwick Business School (WBS)
WBS Core Insights: Future of Work
To adjust to the new post-pandemic normal it is vital that businesses move...
How to Increase Medical Device Sales
Finding the best GAMSAT preparation materials and courses is ever increasingly difficult. This is why most students look for free GAMSAT practice questions to prepare for the...
4 Ways To Foster Customer Loyalty In 2021
The importance of customer loyalty is evident in any industry. There are five stages of customer loyalty: recognition, commitment, influence, participation, and investment. Each...
Five Online Reputation Strategies Key to Business Success
These days, a successful business has to have a solid online reputation. Whether you're brick and mortar or have an online business, over 70%...
Top 5 Lead Generation Tools To Excel Your Sales Funnel
By Jay Thakkar
Whatever sector you're in, clients are the lifeblood of your business. Consequently, acquiring new clients should be one of your top priorities...
Rocket Digital Group – a Performance Marketing Agency
It’s no secret that digital marketing is the most important marketing space for most businesses. With the ability to track the effectiveness of digi-marketing...
Strategic Marketing for Professional Services
We live in an incredibly competitive world. Companies do all they can to ensure that they stand out and can draw customers’ attention. This...
Go globally: How to reach an international audience by translating your social media
Last year, about 40% of the world's population was active on social media. The translation of your social media and the subsequent marketing is...
Freelancers & Brand Building: 7 Simple Ways to Build Your Personal Brand
Whether by choice or circumstances, many of us are taking charge of our own professional destinies by going the freelancing route. Being your own...
5 Tips That Can Maximize SaaS Marketing Budget
Maximizing your SaaS marketing budget can improve your ROI. You can either do this by yourself or hire a reputable SaaS marketing consultant. Either...
7 CX Metrics To Measure: Why They Are Crucial For Excellent Customer Experience
By Kashyap Trivedi
Happy customers are the backbone of any successful business. But not every customer will be satisfied with your services at all times....
8 Best Mobile Marketing Campaigns Examples to Learn From
By Sam Molony
Almost half the world’s population owns a smartphone. Digital spending also continues to increase. Many people do that online with their smartphones...
Espresso Business Growth Tips for the European Market in 2021
Are you thinking of opening an espresso cafe? Now is an excellent time for you to invest into a high quality commercial machine. 2021...
7 Top Content Marketing Tips for SMEs
Better content marketing takes greater knowhow and this article is there to provide just that and help your content journey.
1. Establish Good Campaign Goals
One...
How to Attract Top Marketing Talent for the New Remote Work Environment
As many as 64% of US workers say they are looking for a new job or would consider changing jobs if approached by other...
Customer Obsession Is Today’s Transformation Imperative
By Shirley Macbeth, Chief Marketing Officer, Forrester
Who drives transformation in your business? After years of fighting for a seat at the boardroom table, the...
Do Loyalty Programs Work for Businesses?
Customer loyalty systems have drawn great interest since firms use one of the best-known marketing tactics - "Copy it if you find a good...
12+ Email Marketing Trends For 2021 And Prepare For 2022
If the epidemic has taught us anything, it is that plans may alter quickly. Whatever you forecast today may not be correct tomorrow. To...
Four Ways to Empower the Consumer in Entertainment Sectors
Hitting it big in the entertainment industry is difficult for entrepreneurs. First, sectors like TV, film, and music are already controlled by successful and...
6 Fun Ideas For Your Next Marketing Campaign
Have you been going steady with your marketing efforts? Never missed a day of posting your high-quality SEO content? Your ads are running smoothly,...
What does the future of automated marketing look like?
Businesses of all kinds need to offer a product or service that meets a customer’s or client’s needs. But in this digital age, it’s...
3 Efficient Content Marketing Strategies for Entrepreneurs To Use In 2021
By Katerina Sukhenko
In today’s media environment, which is action-packed, speaking to the right customer at the right time is of prime importance. Entrepreneurs try...
To Elevate a Brand: Dream, Do and Dare
By JP Kuehlwein and Wolf Schaefer
There are brands that are seen as peerless and priceless. They are able to sustain appeal, a price premium...
Four ways to use branded merchandise to generate leads
Customer loyalty as a strategy for repeat business is getting a lot of attention at the moment as consumers look to familiar brands in...
74% of UK consumers consider brand values before purchasing
Brand values are key in telling your businesses story and creating an emotional connection with customers. But, how much of an impact do brand...
You Can Improve Client Agency Relationships Using These Methods
Everyone speaks about how important it is to have a strong client-agency connection. But how do you go about doing that? Trust.
One of the...
How to Define a Product Vision?
Whatever project you start, you should have a goal. It’s important to understand the direction of your business and define what success means to...
How to Successfully Integrate Video Into Your Content Marketing Strategy
In 2021, it's fair to say that a content marketing strategy is incomplete without video.
A 2020 report revealed that most consumers discovered a brand...
InfluenceGrid Review: Influencer Marketing Made Easy
Looking for an InfluenceGrid review? You’re in the right place. TikTok influencer marketing is booming in popularity, giving brands the perfect platform to reach...
Can An Explainer Video Improve Traffic And Sales?
An explainer video is a short, unique video that captures your audience's attention and teaches them about your business. It's an essential part of...
Tips on How to Plan Effective Communication Strategies for Marketing
Businesses cannot afford to lose website visibility and authority in a corporate age driven by digital marketing. Back in the day, companies focused on...
How to Make Your Sales Calls Successful
Despite the multiple channels you can reach out to your target audience, phone calls are still relevant. So do telesales campaigns. Thorough preparations and...
4 Mass-Marketing Strategies That Really Work
Mass-marketing is trickier than campaigns for businesses with a narrower focus. Why is this? Because the message must have a broader appeal and yet...
Mistakes to Avoid When Planning Your HVAC Marketing Strategies
Many HVAC companies fail to make any profits even after investing their time, money, and effort in digital marketing. The most obvious reason for...