Freelancers & Brand Building: 7 Simple Ways to Build Your Personal Brand
Whether by choice or circumstances, many of us are taking charge of our own professional destinies by going the freelancing route. Being your own...
5 Tips That Can Maximize SaaS Marketing Budget
Maximizing your SaaS marketing budget can improve your ROI. You can either do this by yourself or hire a reputable SaaS marketing consultant. Either...
7 CX Metrics To Measure: Why They Are Crucial For Excellent Customer Experience
By Kashyap Trivedi
Happy customers are the backbone of any successful business. But not every customer will be satisfied with your services at all times....
8 Best Mobile Marketing Campaigns Examples to Learn From
By Sam Molony
Almost half the world’s population owns a smartphone. Digital spending also continues to increase. Many people do that online with their smartphones...
Espresso Business Growth Tips for the European Market in 2021
Are you thinking of opening an espresso cafe? Now is an excellent time for you to invest into a high quality commercial machine. 2021...
7 Top Content Marketing Tips for SMEs
Better content marketing takes greater knowhow and this article is there to provide just that and help your content journey.Â
1. Establish Good Campaign Goals
One...
How to Attract Top Marketing Talent for the New Remote Work Environment
As many as 64% of US workers say they are looking for a new job or would consider changing jobs if approached by other...
Customer Obsession Is Today’s Transformation Imperative
By Shirley Macbeth, Chief Marketing Officer, Forrester
Who drives transformation in your business? After years of fighting for a seat at the boardroom table, the...
Do Loyalty Programs Work for Businesses?
Customer loyalty systems have drawn great interest since firms use one of the best-known marketing tactics - "Copy it if you find a good...
12+ Email Marketing Trends For 2021 And Prepare For 2022
If the epidemic has taught us anything, it is that plans may alter quickly. Whatever you forecast today may not be correct tomorrow. To...
Four Ways to Empower the Consumer in Entertainment Sectors
Hitting it big in the entertainment industry is difficult for entrepreneurs. First, sectors like TV, film, and music are already controlled by successful and...
6 Fun Ideas For Your Next Marketing Campaign
Have you been going steady with your marketing efforts? Never missed a day of posting your high-quality SEO content? Your ads are running smoothly,...
What does the future of automated marketing look like?
Businesses of all kinds need to offer a product or service that meets a customer’s or client’s needs. But in this digital age, it’s...
3 Efficient Content Marketing Strategies for Entrepreneurs To Use In 2021
By Katerina Sukhenko
In today’s media environment, which is action-packed, speaking to the right customer at the right time is of prime importance. Entrepreneurs try...
To Elevate a Brand: Dream, Do and Dare
By JP Kuehlwein and Wolf Schaefer
There are brands that are seen as peerless and priceless. They are able to sustain appeal, a price premium...
Four ways to use branded merchandise to generate leads
Customer loyalty as a strategy for repeat business is getting a lot of attention at the moment as consumers look to familiar brands in...
74% of UK consumers consider brand values before purchasing
Brand values are key in telling your businesses story and creating an emotional connection with customers. But, how much of an impact do brand...
You Can Improve Client Agency Relationships Using These Methods
Everyone speaks about how important it is to have a strong client-agency connection. But how do you go about doing that? Trust.
One of the...
How to Define a Product Vision?
Whatever project you start, you should have a goal. It’s important to understand the direction of your business and define what success means to...
How to Successfully Integrate Video Into Your Content Marketing Strategy
In 2021, it's fair to say that a content marketing strategy is incomplete without video.
A 2020 report revealed that most consumers discovered a brand...
InfluenceGrid Review: Influencer Marketing Made Easy
Looking for an InfluenceGrid review? You’re in the right place. TikTok influencer marketing is booming in popularity, giving brands the perfect platform to reach...
Can An Explainer Video Improve Traffic And Sales?
An explainer video is a short, unique video that captures your audience's attention and teaches them about your business. It's an essential part of...
Tips on How to Plan Effective Communication Strategies for Marketing
Businesses cannot afford to lose website visibility and authority in a corporate age driven by digital marketing. Back in the day, companies focused on...
How to Make Your Sales Calls Successful
Despite the multiple channels you can reach out to your target audience, phone calls are still relevant. So do telesales campaigns. Thorough preparations and...
4 Mass-Marketing Strategies That Really Work
Mass-marketing is trickier than campaigns for businesses with a narrower focus. Why is this? Because the message must have a broader appeal and yet...
Mistakes to Avoid When Planning Your HVAC Marketing Strategies
Many HVAC companies fail to make any profits even after investing their time, money, and effort in digital marketing. The most obvious reason for...
How should SaaS companies use content marketing
Content marketing was made for SaaS companies.
It provides credibility and allows the business to reach out to potential customers in a way that traditional...
Gawdo.com Explains What Is Need To Plan A Successful Digital Marketing Campaign
Digital marketing is one of the fastest growing segments in the advertising and public relations field. Digital marketing is basically the part of online...
10 Tips for Creating Visual Content Marketing
There's no denying that we are in an era where visual content is trending. Social media posts that contain images, whether still or moving...
Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19.
By Maurik de Groot
This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their...
Now is the perfect time to reset your business and marketing strategy
Good marketing practices added to your business plan matter now more than ever!
A strong, concise, and clear marketing strategy is a big driving force...
Designing A Customer Value-Centric Growth Strategy
By Thales Teixeira
It has been five years since I published the first article on Decoupling theory here in the European Business Review, explaining how,...
The Future of Youtube Post-ad Economy
Since its creation in 2005, Youtube has successfully catapulted its way into mainstream social media through its creator-centred platform and innovative visual delivery of...
More than Just a Story: How to Optimize Instagram Marketing to Your Advantage
Despite having only been in the market for a decade, Instagram has grown to become one of, if not the, most popular social media...
Promotional Stress Balls And More: Ways To Promote Your Business
Years ago, advertisers used radio, television, and billboards to promote a business. With the advent of the internet, however, traditional promotional techniques are getting...
How QR Codes Can Help You Gain Insights About Your Customer Satisfaction
As many as 45.9% of businesses consider improving customer experience their long-term objective. Customer experience is the top priority for companies in the next five years,...
Getting Up to Speed in Your Sales Efforts
By Frank Cespedes and Zoran Latinovic
In a study before the pandemic, PricewaterhouseCoopers found that companies had made little progress in the previous decade in...
5 Things You Are Doing Wrong In Your Social Media Game (And How To...
By Binh An Nguyen
Social media has become inevitable if you are running a modern business. That's not a surprise, as the number of users...
Are Negative Customer Reviews More Powerful Than Positive?
Every business knows that online reputation is critical. We all want glowing five-star reviews from every single customer, but unfortunately, that isn’t always the...
How to Get Free Instagram Likes (Even Automatically)
When everyone is talking about how to get free Instagram followers, have you ever thought that Instagram likes are still important but few people...
Is it Still Relevant to have a Stand at Trade Fairs?
Many companies leverage trade shows to meet and physically interact with both potential and existing customers. Entrepreneurs can also use trade shows as a...
Online Marketing Infuses More Demand Leading To High Sales
Do you want to grow digitally? Not many followers are there for your website? Learn the market methods of online marketing. To spread the...
How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips
If you are looking to promote your business and earn money from Instagram, the Instagram Ads funnel is one powerful strategy that you must...
How to Host Webinars on a Small Marketing Budget
Webinars have proven to be a lucrative marketing strategy for small businesses and sales teams in large enterprises. The interactive nature and personal touch...
Latest Marketing Tactics That Will Improve Your Business
When it comes to exploring the segment of the most innovative trends that are happening all around the world, especially when you trying to...
The Ultimate Guide to All Different Types of Videos and When To Use Them
The digital age paved the way for video to be the most widely-used medium for communication. Once considered a fringe accessory, video is now...
Digital Coupon Marketing Trends in Europe and the US
There’s no doubt that online shopping is at an all-time high, but how has the decade-long shift to online affected coupon marketing? In short,...
Company Brands as Purpose-driven Lived Experience Ecosystems
By Venkat Ramaswamy and Nicholas Ind
With the COVID-19 pandemic curbing global travel in the first quarter of 2020, Airbnb, which had taken twelve years...
A Complete Overview of How Facebook Advertising Works
Effective Facebook marketing takes time to master, but the proper foundation creates good results. Here we provide a beginner’s guide to Facebook Advertising.
What is...
How to Use Mobile Marketing to Improve Your Business
When many marketers think about their digital marketing strategy, they think of things like pay per click ads and search engine optimization. However, mobile...