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Marketing & Communication

This category is Marketing & Communication, exploring strategies for brand positioning, consumer engagement, and digital transformation. It features expert insights on advertising, public relations, and innovative marketing techniques shaping business success in a competitive landscape.

NZ Business Sales

Record Demand Makes 2026 a Prime Year For NZ Business Sales

Auckland, New Zealand The business market moves in cycles, and 2026 is shaping up to be a seller’s market across New Zealand. CEO and Founder Brett...
Markets - Digital marketing business technology

Digital Marketing in the Shadows: How Businesses Thrive Under Heavy Censorship

In the bustling heart of Tehran, a café owner checks her phone, not to browse the latest food trends on Instagram—because the platform is...
4 Strategy Insights from European Design Furniture Brands

4 Strategy Insights from European Design Furniture Brands

Europe has long been renowned for its excellence in furniture design, with notable examples including Italian craftsmanship, Scandinavian minimalism, and British conceptual audacity. However,...
Flexible Marketing Leadership Drives Fractional CMO Growth in UK

Flexible Marketing Leadership Drives Fractional CMO Growth in UK

UK industries from biotech to fintech increasingly adopt fractional CMO models for flexible, cost-effective marketing leadership amid complex post-Brexit market dynamics. The United Kingdom's business...
Digital transformation in marketing

Digital Transformation: How Performance Marketing Drives Business Growth

Digital transformation isn’t just a buzzword—it’s a shift in how companies engage, convert, and grow. Performance marketing sits at the center of that shift,...
Travel - Young tourist man streaming

What’s Trending and What’s Fading: 2026 Travel Marketing Shifts You Should Know Ahead of...

The travel marketing landscape is evolving at lightning speed, and 2026 is already shaping up to be a year of transformation. The strategies that...
Waiter doing Promotions to attract customer in restaurant

10 Seasonal Promotions Ideas to Attract More Diners

Seasonal promotions are a great idea and one of the best ways to ensure your restaurant is buzzing all year round. Not only do...
SMS Service: The Most Direct Channel for Modern Customer Communication

SMS Service: The Most Direct Channel for Modern Customer Communication

Email can sit unread. Apps can be muted. But a text message almost always gets opened. That’s why an sms service remains one of the...
content marketing team in the Office Discussing a Personalized Outreach

Why Personalized Outreaching Services Are the Future of Content Marketing

Content marketing doesn’t look the same anymore. What used to work—posting blogs, sending newsletters, stacking keywords—barely gets noticed now. Audiences are buried under noise,...
Woman viewing wellness lifestyle advice on creator's profile page on social media app

Wellness Gone Viral: Why Health Advice Needs a Fact Check

By Vadim Fedotov The wellness industry is thriving online, but misinformation is spreading just as fast. Vadim Fedotov explores how viral health advice on social...
Marketing Analytics in 2025

Marketing Analytics in 2025: Trends Every Marketer Should Watch

The marketing landscape has never evolved as quickly as it is today. Data is being generated from countless platforms, customer journeys are more complex,...
B2B Lead Generation

Effective Strategies from a B2B Lead Generation Company to Improve Funnel Conversion

Many companies generate leads but hit roadblocks when it comes to turning them into actual revenue. Long sales cycles, complex decision-making processes, and a...
Business man afraid of public speaking. Glossophobia concept

Glossophobia – How Fear of Speaking is Impacting Your Business

By Isobel Rimmer Overcoming glossophobia unlocks innovation, engagement, and productivity. Confident speakers plan, prepare, and present with clarity, saving time and inspiring action. Public speaking...
Marketing team using AI automation for performance marketing

Trust, Transparency, and the Future of Performance Marketing

By Nick Waters In the rush to embrace the automation of advertising campaigns with embedded AI tools, marketers have given up a lot of control,...
Exhibition Stand Design

Making a Lasting Impression with Exhibition Stand Design

When it comes to trade shows, expos, and corporate events, your exhibition stand is more than just a space; it’s a stage for your...
ZeroBounce ONE: All-in-One Email Deliverability Suite

ZeroBounce ONE™ Debuts as All-in-One Email Deliverability Suite to Help Companies Land in the...

New flagship subscription brings enterprise-level tools to businesses of all sizes. ZeroBounce, the email validation and deliverability platform trusted by 500,000+ customers worldwide, has just...
Custom Promo Products

How Custom Promo Products Get People Talking

Unexpected objects can spark the longest conversations in the most ordinary spaces. A rubber turd on a desk may appear like a prank, but...
Professionalism in Digital Communication

The Hidden Cost of Informality: Why Professionalism in Digital Communication Drives Growth

Brands need to realize that every email, message, or quick reply their company sends are more than just words on a screen. In fact,...
Remote Selling

The Future of Remote Selling: Tools, Teams, and Tactics That Win

Remote selling isn't just sticking around; it’s getting sharper, faster, and a whole lot smarter. Sales teams that used to rely on face-to-face meetings...
Evolution of the Digital Bulletin Board

The Evolution of the Digital Bulletin Board: From Paper Notices to Interactive Displays

Not long ago, the hub of community communication was a corkboard peppered with flyers, posters, and printed announcements. These boards were fixtures in school...
SEO text with magnifying glass and laptop, illustrating search engine optimization, web traffic analytics, keyword ranking, and online visibility improvement

The New Organic Search: You Don’t Rank Because You Matter – You Rank Because...

By JoĂŁo Filipe Pereira The landscape of organic search is undergoing a profound transformation, shifting from authority-based rankings to intent-driven relevance. JoĂŁo Filipe Pereira explains...
Ads online

Why Experiences Stick But Ads Don’t: The Psychology of Memory

Every day, we encounter hundreds, if not thousands, of adverts. Our social media feeds are filled with them, our TV shows are interrupted by...
Man printing for merchandise

Why Quality Printing Matters for Your Brand’s Merchandise – Totally Branded Explains

Introduction In today's highly competitive marketplace, the quality of merchandise can significantly impact a brand's overall perception. As consumers are inundated with choices, creating standout...
Wooden figure for personal brand

Why Founders Need a Strong Personal Brand to Succeed

By Vinisha Rathod Before you roll your eyes at the idea of a “personal brand”, it could be the reason someone chooses you over the...
Quizzes for Lead Generation

How to Use Quizzes for Lead Generation

Marketers spend thousands attracting traffic, but most of that traffic bounces without leaving a trace. That’s where interactive content changes the game. Quizzes have...
Hire a PPC Expert or Do It Yourself? Pros and Cons Explained

Hire a PPC Expert or Do It Yourself? Pros and Cons Explained

Managing a pay-per-click (PPC) campaign can feel like playing a high-stakes game. Every click costs money, and if you're not targeting the right audience...
Like, share and post on social media. Hands holding smartphone with social media network icons.

The Smart Way to Grow on Social Media (Without Posting Every Day)

Ask most people how to grow a following on social media, and you’ll hear the same advice: post daily, stay on top of trends,...
Email marketing

7 Proven Restaurant Email Marketing Ideas

Restaurant owners aren’t just fighting rising costs. They’re battling for attention. But there’s one affordable, direct channel that still delivers: email marketing. Unlike paid ads,...
email marketing

Are You Taking Full Advantage Of Email Marketing?

There are many different options out there to help you promote your business. Website? Check. Social media ads? Check. Influencer collaborations? Check. But one...
Concept of influencer marketing brand and spheres of influence.

How to Build a Brand that People Actually Care About

Creating a brand that truly stands out takes more than having a nice logo or catchy phrase. It’s about making real connections with people,...
Real Female Manager Standing Next to Two Avatars of Colleagues, and a Hologram of Another Specialist.

The Future of Video Marketing: Creating AI Avatars That Sell for You

Tired of spending thousands on video shoots and keeping up with consistent brand messaging? Cool down, let AI avatars handle it. Trust us, this...
Remarkability. Individuality and standing out of crowd.

The Case for Remarkability: Why Being Memorable Beats Being Everywhere

By Rich Pemberton In an age where attention is currency and relevance, fleeting, what distinguishes the truly unforgettable from the merely visible? This piece explores...
Business development businessman using Magnifier glass focus to target icon which for planning development leadership, visibility and customer target group

Rethinking Visibility: Competing in a Connected Economy

In the modern hyper-connected world, visibility means more than just being seen. It means being recognised, trusted and remembered. With competition fierce across industries...
Digital marketing concept

Digital Marketing Masters at BruntWork Fuel Audience Growth

When Winston Ong took over as CEO of BruntWork, he did not imagine that he would be orchestrating a global remote workforce serving clients...
Zerobounce: Email

New Survey: 93% of Consumers Check Email Daily, 80% Mark as Spam at First...

Consumers still rely on email, but brands are just one bad subject line away from the spam folder. Email remains a dominant communication channel, but...
torsten on How to Scale Your Brand Overseas with AI 

How to Scale Your Brand Overseas with AI 

By Torsten Schäfer   In this article, Torsten Schäfer explores how artificial intelligence is revolutionising global ecommerce expansion. From identifying high-potential markets to navigating regulatory hurdles...
Prompting - AI hands

GenAI: Prompting A Better Marketing Strategy

By Joerg Niessing and David Dubois  Amid the rise of GenAI, executives must master prompt crafting to optimize their marketing and sales strategies. In the ever-evolving world...
screenshot of a livestream

How to Annotate Images and Make Screenshots More Effective for Clearer Communication

In today's world, where we mostly communicate digitally, being clear is really important. A screenshot can be more effective than long paragraphs when you're...
The manager holds a magnet for customers

How to Cultivate Customer Loyalty  

By Ingrid Maynard In an era where customer loyalty can make or break a business, Ingrid Maynard offers a compelling framework for building what she...
Marketing companies in India

Top 9 Digital Marketing Companies in India

In today’s fast-moving digital world, where people scroll more than they talk and likes can turn into business, having a strong online presence isn’t...
Diverse colleagues gathered in the office having a brainstorming while discussing new ideas for their new project. Multiracial coworkers gather in boardroom exchanging ideas at briefing.

How to Tackle Organizational Barriers to Team Communications 

By Syed Balkhi Team communication issues can impact sales, growth, and company culture, but with the right strategy you can overcome these organizational barriers.   Do...
Young woman using smart phone, social media marketing , networking

Leveraging Technology to Enhance Networking and Connectivity

From professionals seeking new opportunities to businesses aiming to expand their reach, leveraging technology effectively can make a huge difference in fostering meaningful connections....
Chatbot conversation Ai Artificial Intelligence technology online customer service.

Multilingual Chatbots: Breaking Language Barriers In Global European Markets

Businesses across Europe are reaching more international customers than ever. As companies expand, communication has become a key factor in whether customers stay loyal...
Brand management and marketing

Quick Tips for Branding Your Small Business on a Budget

Branding doesn’t have to break the bank. While big businesses spend thousands on logos, ad campaigns and packaging, small businesses can still make a...
Affiliate marketing, Business and technology

AI Affiliate Marketing: Transforming Opportunities and Strategies in the Digital Era

1. Understanding Affiliate Marketing Even though it is very efficient, traditional affiliate marketing experiences scalability and efficiency problems frequently. Challenges include manual tracking, limited consumer...
Person using laptop with Ai Content Generator. Interaction with the Ai assistant to solve some tasks more easily.

AI Search Revolutionises Brand Discovery – Here’s How to Get Noticed

By Claire Snook In 2025, AI-powered search is poised to become the foundation of how brands connect with their customers. Advances like ChatGPT, SearchGPT, as...
Miniature holding road sign arrows with brands written on wood texture background

The Psychology Behind Why Some Brands Instantly Gain Trust

Trust is the foundation of every successful brand. Some companies seem to effortlessly earn customer loyalty, while others struggle to establish credibility. But why?...
Streaming video

Experience the Difference of Personalization: Wonderlandmovies Redefines Commercial Video to Amplify Connections

Wonderlandmovies, founded by Jan-Till Manzius in 2011, is on a mission to redefine commercial video and strengthen connections by delivering tailored solutions and data-driven,...
Beautiful business woman wearing microphone working at office as a telemarketing customer service agent with globe line networking connection.

How to Offer Customer Support to Global Customers

By Syed Balkhi Offering localized customer support helps businesses build stronger connections with their audience. We will explore practical strategies for delivering effective customer support...
Businessman using laptop with social media notifications on screen

Adapting to Algorithm and UX Changes: Why Your Social Media Strategy Must Evolve with...

By Keith Kakadia Establishing an active social media presence can be a great move for all types of business. Not only do social media platforms...