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Mapping the Future of Business with Jacques Bughin

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“Net better Off?” Why companies should scale new, tech-based flexible work practices

By Jacques Bughin, Sybille Berjoan and Yuhui Xiong By 2022, Shopify, a well-known global next-generation e-commerce platform had secured a perennial flexible work arrangement scheme...
AI

Strategising GenAI: Open Source or Proprietary LLMs?

By Jacques Bughin Generative AI and large language models (LLMs) are in the process of defining a future where the battlegrounds of business innovation and...
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The Key Success Factors of a Powerful AI Factory 

By Jacques Bughin More and more companies are leveraging data and deep machine learning algorithms, leading to the emergence of the "AI factory" model. As...
Semiconductor

Everybody Loves … Nvidia

By Dr. Jacques Bughin Semiconductors are positioned at the forefront of innovation and digital transformation. With companies like Nvidia leading the charge and the semiconductor...
EU AI Act

The EU AI Act: Trustworthy or Reckless AI?

By Jacques Bughin Alongside the lightning-paced advancements in AI, a number of ethical quandaries have emerged, evidenced for example by deep fakes and incidences of...
Deepseek Ai logo is displayed on smartphone.

Making Sense of DeepSeek

By Jacques Bughin DeepSeek, a large language model built by China, has become both a sensation as well as a source of concern for the...
AI

How AI Liberates the Transition to a Skill-Based Organisation

By Jacques Bughin and Jeroen Van Hautte What do companies as diverse as Booking.com, Accenture, Revolut, GSK, Walmart, or Unilever have in common? Answer: they have...
Influencer's Edge_Jacques Bughin

Sorting Out the AI Gold Rush? Ten Opportunities in the Generative AI Value Chain

By Jacques Bughin and Duco Sickinghe As the AI boom continues to accelerate, investors are keenly eyeing the generative AI sector for potential breakthroughs. Jacques...
gold

Sorting Out the AI Gold Rush? Ten Opportunities in the Generative AI Value Chain

By Jacques Bughin and Duco Sickinghe As the AI boom continues to accelerate, investors are keenly eyeing the generative AI sector for potential breakthroughs. Jacques...
Digital Business Ecosystems

Symbian or Uber? Thriving or Collapsing in Digital Business Ecosystems

By Jacques Bughin "In an avalanche, no snowflake ever felt accountable," - Voltairei What makes successful digital business ecosystems? Beyond a common evolutionary vision, we discuss the...

Beyond Bitcoins: The Future of Real Assets Tokenisation

By Jacques Bughin The recent past has been turbulent for digital assets, including many Web 3.0 bankruptcies, a variety of scams and attacks, and new...
AI Large Language Model concept. Businessman holding a smartphone with LLM icons on virtual screen

The Road Ahead for Large Language Models is Brighter than Claimed

By Jacques Bughin 1. LLM is dead, long live LLMs Large Language Models (LLMs) have been the talk of the town for the past two years,...
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What Is Your Quantum (AI) Strategy? 

By Jacques Bughin Introduction Our history is full of big, bold investments united by their ability to mobilize resources and inspire progress and dominance, - from...
trustworthy AI

Hacking Trustworthy AI

By Jacques Bughin In the aftermath of the initial AI tidal wave that has rolled across business and industry, there are signs that the emphasis...
Bitcoin

Bitcoin is 15: Towards Adulthood or Speculative Bubble?

By Jacques Bughin Globally, more than 15,000 businesses accept Bitcoin. To date, high flyers such as Microsoft, AT&T, Starbucks, Gucci, and Shopify accept Bitcoin in...

2024: What is the Near Future of Generative AI?

By Jacques Bughin Generative AI has already made a big splash, but just how wet we're all going to get in the future is still...
AI

AI Inside? Five Tipping Points for a New AI-based Business World

By Duco Sickinghe and Jacques Bughin The “softwarisation” of our economies has continued unabated since Marc Andreessen’s note in its article in 2011 “Why software...
AI

Crisis? What crisis? Why European Companies Should Double Down on AI Now

By Jacques Bughin, Francis Hintermann and Philippe Roussière Whether it's a global pandemic, a major geopolitical conflict nearby, or now a rise in inflation that...
double down

Crisis? What Crisis? Why European Companies Should Double Down on AI Now

By Jacques Bughin, Francis Hintermann, and Philippe Roussière While in practice, it takes time for a tech revolution to unfold, multiple signs show the AI...
Intelligent Enterprise

The Rise of the Intelligent Enterprise

By Jacques Bughin, Philippe Roussière, and Praveen Tanguturi As more traditional companies are investing in AI, we explore best practices used by leaders to transform...
Sustainability

Why Fixing the Planet is also about Seizing Business Opportunities

By Jean-Marc Ollagnier, Sybille Berjoan, Dr Jacques Bughin and Yuhui Xiong Companies’ efforts to become more sustainable can often be driven by regulation or government...

Resilience Is More than Being Able to Rebound: It Should Be Used As a...

By Jacques Bughin While they may not be able to prevent pending economic crises such as those resulting from the COVID-19 pandemic, businesses can use...
chat gpt hollywood

ChatGPT Goes (not yet) to Hollywood

By Jacques Bughin Will ChatGPT solve all of your organisation´s problems? Here are points to consider before you implement the seemingly magical AI tool. Since its...
Looking beyond chat gpt

Looking beyond ChatGPT: Why AI Reinforcement Learning is Set for Prime Time

By Jacques Bughin Companies must master AI—and all techniques, whether it is (un)supervised learning or reinforcement learning as is set to revolutionise predictive powers and...

How Productive Is Generative AI Really?

By Jacques Bughin Generative artificial intelligence is invading the corporate suite and boardroom, surrounding the pros and cons of its use in the enterprise. The...

Does Generative AI Generate Jobs?

By Jacques Bughin The evolution of AI and its quick adoption by organisations has predisposed many workers to the fear of losing their jobs to...
AI transformation

Now It is Time for AI Transformation

By Jacques Bughin and Ivan Gjepali Unsurprisingly, the focus in the application of AI in business and industry to date has been on the potential...

TOP READS OF THE WEEK

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“two sexes” – Trump Executive Order: From Gender Dysphoria Controversy to Gender Stigma

By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review On his first day back in office, President Donald Trump signed more than 200 of executive actions, of which, one was an executive...

The Empathy Illusion: Why AI’s Perceived Humanity Matters More Than Its Reality

By Luke Treglown AI is transforming how we work and interact, not just through efficiency but by mimicking human qualities like personality and empathy. As we debate whether AI can truly possess humanity, its growing...

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Scaling You: Leverage the Value of YOUR Time to Scale Your Business Impact

By Elizabeth Eiss Small businesses often face unique challenges in scaling their impact while juggling limited resources such as funding, sales, customer care, talent, and time. In our previous article, Small Employers 2025: Scaling Impact on Customers,...

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