The Imperative of the Vigilant Corporation
By Jacques Bughin
After COVID-19, now comes the appalling Ukrainian-Russian war, and the threat of stagflation. But if turbulent times rule –doesn't it pay to...
What Is Your Quantum (AI) Strategy?Â
By Jacques Bughin
Introduction
Our history is full of big, bold investments united by their ability to mobilize resources and inspire progress and dominance, - from...
How AI Liberates the Transition to a Skill-Based Organisation
By Jacques Bughin and Jeroen Van Hautte
What do companies as diverse as Booking.com, Accenture, Revolut, GSK, Walmart, or Unilever have in common? Answer: they have...
Sorting Out the AI Gold Rush? Ten Opportunities in the Generative AI Value Chain
By Jacques Bughin and Duco Sickinghe
As the AI boom continues to accelerate, investors are keenly eyeing the generative AI sector for potential breakthroughs. Jacques...
Sorting Out the AI Gold Rush? Ten Opportunities in the Generative AI Value Chain
By Jacques Bughin and Duco Sickinghe
As the AI boom continues to accelerate, investors are keenly eyeing the generative AI sector for potential breakthroughs. Jacques...
Symbian or Uber? Thriving or Collapsing in Digital Business Ecosystems
By Jacques Bughin
"In an avalanche, no snowflake ever felt accountable,"
- Voltairei
What makes successful digital business ecosystems? Beyond a common evolutionary vision, we discuss the...
Beyond Bitcoins: The Future of Real Assets Tokenisation
By Jacques Bughin
The recent past has been turbulent for digital assets, including many Web 3.0 bankruptcies, a variety of scams and attacks, and new...
The Road Ahead for Large Language Models is Brighter than Claimed
By Jacques Bughin
1. LLM is dead, long live LLMs
Large Language Models (LLMs) have been the talk of the town for the past two years,...
The Key Success Factors of a Powerful AI FactoryÂ
By Jacques Bughin
More and more companies are leveraging data and deep machine learning algorithms, leading to the emergence of the "AI factory" model. As...
Making Sense of DeepSeek
By Jacques Bughin
DeepSeek, a large language model built by China, has become both a sensation as well as a source of concern for the...
Guiding Agentic AI
By Jacques Bughin and Philipp Remy
Agentic AI is a new class of AI systems that combine goal-driven autonomy and represents the third wave of...
Reclaiming SaaS Value in the Agentic AI Era
By Jacques BughinÂ
As agentic AI takes over task execution, the foundations of traditional SaaS begin to crumble. Interfaces lose value, orchestration gains power, and...
Google or Gemini? A Framework for Navigating Agentic AI Confusion
By Jacques BughinÂ
Agentic AI is transforming the digital economy, replacing traditional search with intelligent execution. In this article, Dr. J Bughin presents a five-step framework...
The Real AI Battle: OS is the New Prize
By Jacques Bughin
The third wave of AI is shifting focus from generative outputs to agentic orchestration. This article explains how the real competitive edge...
How Vibe and Agentic Coding Signal the Next (not only Software) Revolution
By Jacques Bughin
The rapid rise of large language models and generative AI is redefining how software is built and scaled. Jacques Bughin explores how...
Valuation of AI Unicorns: Is it a Ponzi Scheme or rather, a Genuine Growth...
By Jacques Bughin
AI unicorn valuations have sparked debate over whether they reflect unsustainable speculation or credible growth opportunities. Jacques Bughin examines this phenomenon using...
The Generative AI Gold Rush Revisited
By Jacques Bughin
The generative AI landscape has rapidly evolved, turning emerging concepts into proven drivers of business value. Jacques Bughin revisits ten key AI...
Managing in the Age of Superstar firms
By Jacques Bughin
Superstar firms are reshaping global markets through scale, innovation, and strategic agility. Jacques Bughin examines how these companies achieve and sustain dominance,...
Crisis? What Crisis? Why European Companies Should Double Down on AI Now
By Jacques Bughin, Francis Hintermann, and Philippe Roussière
While in practice, it takes time for a tech revolution to unfold, multiple signs show the AI...
Now It is Time for AI Transformation
By Jacques Bughin and Ivan Gjepali
Unsurprisingly, the focus in the application of AI in business and industry to date has been on the potential...
Does Generative AI Generate Jobs?
By Jacques Bughin
The evolution of AI and its quick adoption by organisations has predisposed many workers to the fear of losing their jobs to...
How Productive Is Generative AI Really?
By Jacques Bughin
Generative artificial intelligence is invading the corporate suite and boardroom, surrounding the pros and cons of its use in the enterprise. The...
Looking beyond ChatGPT: Why AI Reinforcement Learning is Set for Prime Time
By Jacques Bughin
Companies must master AI—and all techniques, whether it is (un)supervised learning or reinforcement learning as is set to revolutionise predictive powers and...
ChatGPT Goes (not yet) to Hollywood
By Jacques Bughin
Will ChatGPT solve all of your organisation´s problems? Here are points to consider before you implement the seemingly magical AI tool.
Since its...
Resilience Is More than Being Able to Rebound: It Should Be Used As a...
By Jacques Bughin
While they may not be able to prevent pending economic crises such as those resulting from the COVID-19 pandemic, businesses can use...
Why Fixing the Planet is also about Seizing Business Opportunities
By Jean-Marc Ollagnier, Sybille Berjoan, Dr Jacques Bughin and Yuhui Xiong
Companies’ efforts to become more sustainable can often be driven by regulation or government...
The Rise of the Intelligent Enterprise
By Jacques Bughin, Philippe Roussière, and Praveen Tanguturi
As more traditional companies are investing in AI, we explore best practices used by leaders to transform...
Strategising GenAI: Open Source or Proprietary LLMs?
By Jacques Bughin
Generative AI and large language models (LLMs) are in the process of defining a future where the battlegrounds of business innovation and...
Crisis? What crisis? Why European Companies Should Double Down on AI Now
By Jacques Bughin, Francis Hintermann and Philippe Roussière
Whether it's a global pandemic, a major geopolitical conflict nearby, or now a rise in inflation that...
AI Inside? Five Tipping Points for a New AI-based Business World
By Duco Sickinghe and Jacques Bughin
The “softwarisation” of our economies has continued unabated since Marc Andreessen’s note in its article in 2011 “Why software...
2024: What is the Near Future of Generative AI?
By Jacques Bughin
Generative AI has already made a big splash, but just how wet we're all going to get in the future is still...
Bitcoin is 15: Towards Adulthood or Speculative Bubble?
By Jacques Bughin
Globally, more than 15,000 businesses accept Bitcoin. To date, high flyers such as Microsoft, AT&T, Starbucks, Gucci, and Shopify accept Bitcoin in...
Hacking Trustworthy AI
By Jacques Bughin
In the aftermath of the initial AI tidal wave that has rolled across business and industry, there are signs that the emphasis...
Everybody Loves … Nvidia
By Dr. Jacques Bughin
Semiconductors are positioned at the forefront of innovation and digital transformation. With companies like Nvidia leading the charge and the semiconductor...
The EU AI Act: Trustworthy or Reckless AI?
By Jacques Bughin
Alongside the lightning-paced advancements in AI, a number of ethical quandaries have emerged, evidenced for example by deep fakes and incidences of...