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Mapping the Future of Business with Jacques Bughin

Mapping the Future of Business with Jacques Bughin explores the trends, technologies, and strategic shifts shaping the future of business and the global economy. Through expert insights, data-driven analysis, and thought leadership, the series examines digital transformation, innovation, productivity, and competitive strategy, helping organisations anticipate change, seize emerging opportunities, and create long-term value in an increasingly dynamic business environment.

The interaction between humans and AI. Miniature figures represent a team or customers engaging with a robot virtual assistant, symbolizing the future of communication and technology.

The Rearchitected Firm: Moving Beyond Hierarchies in an Age of Agentic AI

By Jacques Bughin As AI begins to coordinate work, not just automate it, firms may evolve from static hierarchies into computationally adaptive organizations. Artificial intelligence is...
The Next Wave of AI: from Generation to Agency

The Next Wave of AI: from Generation to Agency

By Jacques Bughin If you're quietly patting yourself on the back for finally getting a grip on AI and its impact on your organization, here's...
gold

Sorting Out the AI Gold Rush? Ten Opportunities in the Generative AI Value Chain

By Jacques Bughin and Duco Sickinghe As the AI boom continues to accelerate, investors are keenly eyeing the generative AI sector for potential breakthroughs. Jacques...
AI Liberates the Transition to a Skill-Based Organisation

How AI Liberates the Transition to a Skill-Based Organisation

By Jacques Bughin and Jeroen Van Hautte What do companies as diverse as Booking.com, Accenture, Revolut, GSK, Walmart, or Unilever have in common? Answer: they have...

Does Generative AI Generate Jobs?

By Jacques Bughin The evolution of AI and its quick adoption by organisations has predisposed many workers to the fear of losing their jobs to...

How Productive Is Generative AI Really?

By Jacques Bughin Generative artificial intelligence is invading the corporate suite and boardroom, surrounding the pros and cons of its use in the enterprise. The...
Intelligent Enterprise

The Rise of the Intelligent Enterprise

By Jacques Bughin, Philippe Roussière, and Praveen Tanguturi As more traditional companies are investing in AI, we explore best practices used by leaders to transform...
double down

Crisis? What Crisis? Why European Companies Should Double Down on AI Now

By Jacques Bughin, Francis Hintermann, and Philippe Roussière While in practice, it takes time for a tech revolution to unfold, multiple signs show the AI...
global trends

The Imperative of the Vigilant Corporation

By Jacques Bughin After COVID-19, now comes the appalling Ukrainian-Russian war, and the threat of stagflation. But if turbulent times rule –doesn't it pay to...
AI

AI Inside? Five Tipping Points for a New AI-based Business World

By Duco Sickinghe and Jacques Bughin The “softwarisation” of our economies has continued unabated since Marc Andreessen’s note in its article in 2011 “Why software...
China

Will China lead the twin transformation post-covid?

By Jacques Bughin and Sybille Berjoan The Covid-19 pandemic has led many corporations to retrench in the short term—but the saying goes that no matter...

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