8 Best Mobile Marketing Campaigns Examples to Learn From
By Sam Molony
Almost half the world’s population owns a smartphone. Digital spending also continues to increase. Many people do that online with their smartphones...
Espresso Business Growth Tips for the European Market in 2021
Are you thinking of opening an espresso cafe? Now is an excellent time for you to invest into a high quality commercial machine. 2021...
Biggest Mistakes to Avoid When Trading Penny Stocks
While penny stock trading is a great way for investors with small or limited capital to take advantage of the associated volatility of small...
7 Top Content Marketing Tips for SMEs
Better content marketing takes greater knowhow and this article is there to provide just that and help your content journey.
1. Establish Good Campaign Goals
One...
How to Attract Top Marketing Talent for the New Remote Work Environment
As many as 64% of US workers say they are looking for a new job or would consider changing jobs if approached by other...
When to train and not to train your employees?
By Rohit Chandiramani
According to the 2017 Training Industry Report, companies in the USA have spent over $90 billion on employee training and development, and...
Building the smarter future of banking & financial services
By Alexey Chalimov
The entire industry of financial services in 2021 is undergoing massive digitalization. New technologies allow for better personalization for customers and effective optimization...
Customer Obsession Is Today’s Transformation Imperative
By Shirley Macbeth, Chief Marketing Officer, Forrester
Who drives transformation in your business? After years of fighting for a seat at the boardroom table, the...
10 Practical Steps to Polishing your Negotiation Skills to Perfection
There exist a whole lot of books and podcasts explaining negotiation strategies and tactics, but these explanations often provide only general directions, the concepts...
How European Companies Can Become Growth Leaders
By Jean-Marc Ollagnier, Sybille Berjoan and Regina Maruca
Accenture’s recent survey of 700 C-suite executives of large businesses in Europe reveals confidence that new global...
Building Businesses in a Pandemic, the Smart Way
Modern technology is dazzling, powerful, and has countless applications, but can it be used to help HR teams make hiring decisions, which traditionally involve...
Do Loyalty Programs Work for Businesses?
Customer loyalty systems have drawn great interest since firms use one of the best-known marketing tactics - "Copy it if you find a good...
12+ Email Marketing Trends For 2021 And Prepare For 2022
If the epidemic has taught us anything, it is that plans may alter quickly. Whatever you forecast today may not be correct tomorrow. To...
Threats and Negotiations: Don’t Be an Idiot with a Gun in Your Hand
By Philippe Roy
You’re thinking of using threats in a negotiation? Well, if you stick out your gun, you’d better be ready to shoot, otherwise...
Four Ways to Empower the Consumer in Entertainment Sectors
Hitting it big in the entertainment industry is difficult for entrepreneurs. First, sectors like TV, film, and music are already controlled by successful and...
Five Critical Aspects of a Successful Transformation from Matrix to Agile
By Yves Doz and Maria Guadalupe
Created in the 2000s by software developers, the Agile way of working is fast becoming the defining approach across...
6 Fun Ideas For Your Next Marketing Campaign
Have you been going steady with your marketing efforts? Never missed a day of posting your high-quality SEO content? Your ads are running smoothly,...
What does the future of automated marketing look like?
Businesses of all kinds need to offer a product or service that meets a customer’s or client’s needs. But in this digital age, it’s...
3 Efficient Content Marketing Strategies for Entrepreneurs To Use In 2021
By Katerina Sukhenko
In today’s media environment, which is action-packed, speaking to the right customer at the right time is of prime importance. Entrepreneurs try...
Preparing for Freedom Day and managing a hybrid workforce
As the UK counts down to the delayed ‘Freedom Day’ on 19th July 2021 many employers are concerned about what the workplace will look like...
How to Increase YouTube Views with Giveaways and Contests?
Increasing YouTube views is one of the biggest challenges faced by all content creators. You may create the most entertaining video on your channel....
Email Marketing Advice for Sustainable Businesses
As the awareness surrounding major environmental issues and imminent ecological threats continues to grow, an increasing number of companies are now making more sustainable...
Why should you consider applying for Authorized Economic Operator for your subsidiary in Ukraine?
By Oleg Kyryievskyi
Quite recently Ukraine has adopted an Authorized Economic Operator (further – “AEO”) program to join 97 Worldwide programs. The program is mainly...
The Impact of Remote Work on the Future of Work
Work policies are one of the many aspects of our lives that the COVID-19 pandemic reshaped. Now, there's a new normal. Remote and hybrid...
How Social Media Influencers Can Grow their Reach Exponentially?
It can sound like you’re screaming into the wind while you’re attempting to create a social media brand. How annoying is it when you...
How To Successfully Onboard Remote Employees
Onboarding is an important part of bringing new employees up to speed on how things are done at your firm. While this has traditionally...
5 Tips to Sell Your Business at the Highest Valuation
If you’re thinking about selling your business, it goes without saying that you want to sell it for as much as possible.
But it’s not...
How To Get More TikTok Followers: Expert Guide
TikTok has more than 800 million monthly active users all over the world. This clearly indicates that there are more than enough people to...
To Elevate a Brand: Dream, Do and Dare
By JP Kuehlwein and Wolf Schaefer
There are brands that are seen as peerless and priceless. They are able to sustain appeal, a price premium...
Four ways to use branded merchandise to generate leads
Customer loyalty as a strategy for repeat business is getting a lot of attention at the moment as consumers look to familiar brands in...
74% of UK consumers consider brand values before purchasing
Brand values are key in telling your businesses story and creating an emotional connection with customers. But, how much of an impact do brand...
8 Tips to Explode Your Pinterest Traffic
By Shristi Patni
I L-O-V-E Pinterest because that’s what helped my blog F and B Recipes initially grow. But, how can you use Pinterest to...
You Can Improve Client Agency Relationships Using These Methods
Everyone speaks about how important it is to have a strong client-agency connection. But how do you go about doing that? Trust.
One of the...
What New Starters Need to Look Out for During Employee Onboarding
From meeting new colleagues to having a tour of the office, the employee onboarding experience can be an exciting time for new starters. It’s...
Distractions, Decisions and Domesticity: The Pleasures and Pitfalls of WFH
By Adrian Furnham
Whilst the number of teleworkers increased linearly since the beginning of the millennium, it has been the Covid-19 pandemic and the compulsory...
Create a Successful Business through YouTube Videos: A Step-by-Step Guide
YouTube has seen enormous success since its inception. It has become unparalleled in terms of the rabid user-base, revenue generated, traffic, and the variety...
How to Define a Product Vision?
Whatever project you start, you should have a goal. It’s important to understand the direction of your business and define what success means to...
Tips on How to Raise Followers in Social Networks?
Social media remains one of the most effective ways for organizations to create awareness about their business and connect with their audience. Therefore, if...
How to Successfully Integrate Video Into Your Content Marketing Strategy
In 2021, it's fair to say that a content marketing strategy is incomplete without video.
A 2020 report revealed that most consumers discovered a brand...
Why the G7 Summit promises to re-energise and build back confidence in face-to-face business...
By Kenny Eon
Foreign ministers from the world’s leading economies recently gathered in London for initial in-person talks – the likes of which we haven’t...
Easy Ways To Get YouTube Subscribers
YouTube is all about viewers and subscribers, and they are also the key metrics to quantify success on YouTube. The more subscribers a channel...
What Motivates People To Become A Leader?
By Tina Kiefer, Warwick Business School (WBS)
“I start with the premise that the function of leadership is to produce more leaders, not more followers.”...
InfluenceGrid Review: Influencer Marketing Made Easy
Looking for an InfluenceGrid review? You’re in the right place. TikTok influencer marketing is booming in popularity, giving brands the perfect platform to reach...
Can An Explainer Video Improve Traffic And Sales?
An explainer video is a short, unique video that captures your audience's attention and teaches them about your business. It's an essential part of...
Moving to a flexible office post-lockdown? Remember these legal and practical points
By David Rawlence and Beth Hampson
Reports of the death of the urban office have been greatly exaggerated. A recent survey, conducted by Addison Lee,...
How To Get More Instagram Followers?
Instagram is the #1 social network, and it's a good one. Even though it was only launched in October 2010, it already has over...
Why Are Governments Struggling with the Cashless Society Initiative?
According to Capgemini’s – a UK based consultancy firm – World Payments Report 2020, the total number of digital payments worldwide has transcended the...
3 Things That Are Stopping You From Reaching Your Investing Goals
In a recent study, more than half (52%) of respondents stated that they were either "far" or "very far" away from achieving their first...
Tips on How to Plan Effective Communication Strategies for Marketing
Businesses cannot afford to lose website visibility and authority in a corporate age driven by digital marketing. Back in the day, companies focused on...
How to Make Your Sales Calls Successful
Despite the multiple channels you can reach out to your target audience, phone calls are still relevant. So do telesales campaigns. Thorough preparations and...