The Science Behind Promotional Products
As surprising as you may find it, promotional products truly are all around us.
That coffee mug you prefer to drink out of in the...
What Does the Future of B2B Lead Generation Look Like?
As marketing technologies gain in complexity, lead generation is becoming increasingly complex. While this complexity can be confusing at times, the opportunities for lead...
A Guide To The Different Types Of Customers In Retail
Every retail store deals with a wide array of customers every day, all with their own unique reasons for entering the store. To more...
How to Build a Strong Sales Culture That’s Destined For Success
By Grace Lau
Sales organisations invest, on average, 90% of their budget in personnel. Building a strong sales culture is essential to ensure that such...
How to Effectively Promote a New Product in 2022 and Beyond
Getting people to buy a new product is a tedious task. However, as long as you can promote it the right way, your product...
How to Keep Your Customers Coming Back for More
Whatever line of business you are in, you need to make sure that your customers have a reason to come back to you over...
Promotional vs Transactional SMS: Which is Better For Your Brand?
By Richard Conn
Once associated almost exclusively with spam, SMS marketing has become a text message trend in 2021. It has proven itself to be...
How to Conduct Email Campaign Split Tests
By John Allen
Email split testing isn’t spoken about enough when it comes to creating a good email marketing campaign. Yet, firms that do practice...
Online Marketing Trends Every Business Should Watch Out For In 2022
The latest online advertising predictions by Zenith show that digital marketing will account for more than 60% of global advertising expenditure in 2022. According to...
What is a Marketing Funnel?
A marketing sales funnel is the process that a user goes through when they are about to buy something. They might get redirected from...
SEO in 2022: How will Things Change in 2022?
Despite the ever-changing nature of the searching algorithms, organic traffic remains one of the stable and reliable sources of leads and customers. For businesses,...
Get More Clients for Your Online Business in 2022 with These Tips
You may wonder why online business is popular nowadays? Well, setting up an online business is easier than a brick-and-mortar one. There is no...
Video Marketing Benefits That Every Small Business Owner Should Know
Small businesses cover a wide spectrum. It can be a single person or a full-fledged company with several employees. These early-stage businesses need value-driven...
Digital Marketing Mistakes Your Business Should Avoid
In order to connect with customers in the digital age, businesses need to employ digital marketing tactics, or even hire a digital marketing company,...
Ways for Implementing Best Discount Code Strategy
Promotional codes are a smart and effective approach to increase brand awareness and monitor marketing results. A coupon system is made up of characters...
5 Ways to Break Free From Your Traditional Marketing Comfort Zone (Including Scientific Marketing...
By Jessica Day
Sometimes, it feels like you’re stuck in a marketing rut. Your marketing campaigns aren’t getting the engagement they used to, and they’ve...
The 5 Best Digital Marketing Strategies You Need in 2023
Technological advancements and the availability of new advertising applications and tools results in the consistent and rapid evolution of digital marketing strategies. As a...
Why Strong Virtual Collaboration Is Crucial to Customer Service
By Grace Lau
Customers are more discerning than ever, so providing excellent customer service is crucial.
Today, a high-quality customer experience often attracts new customers and...
7 Tips for Impactful Content Marketing Campaign in the New Normal
By Jenna Bunnell
The Covid-19 pandemic has changed the face of conventional business forever. Multiple lockdowns across the globe have led to significant changes in...
8 Email Marketing Metrics Every Ecommerce Business Should Keep Track
By Grace Lau
Did you know that the global email marketing sector was valued at $7.5 billion in 2020? This number is expected to rise...
How to Increase Email Engagement with Interactive Elements
By Jenna Bunnell
Did you know that 81% of B2B marketers admit email newsletters are their most used form of content marketing? This statistic counters...
Fantastic Tips for Aspiring Brand Managers
As an entrepreneur, business success isn't determined by how much money you invest or the number of customers your product attracts.
The critical factor...
8 Personality Traits You can Develop through Public Speaking
In today’s era of cut-throat competition and endless opportunities, you can’t rely solely on good grades to excel and achieve success on the professional...
The Ultimate Guide to Developing a High-Performing Content Marketing Campaign
By Grace Lau
Content marketing is one of the best ways to get your message in front of audiences, drive new traffic to your site,...
Customer Acquisition vs Customer Retention: Which is More Important?
By Jessica Day
Service providers, such as large corporations and small businesses, spend significant time and money acquiring new customers. Marketing strategies are implemented to...
Customer Engagement Strategies: 6 Vital Tips For Keeping Customers Engaged Post-Purchase
By Grace Lau
Remember the old adage ‘a bird in the hand is worth two in the bush’? This is the perfect comparison between existing...
A Step-by-Step Guide to Building a Sales Funnel for Your Business
By Jenna Bunnell
A sales funnel is a vital part of any digital marketing strategy. But the general concept is nothing new. On a basic...
4 CTA Examples and How You Can Create an Effective One
by Nicholas Rubright
Almost every marketing collateral – especially when it comes to digital marketing – contains a call to action (CTA) for the viewer....
Social Proof: Why is it Important, and How Can You Use it?
By Jimmy Rodriguez
Promotion is critical to the success of your business. If you don’t promote your products or services, your target buyers have no...
Effective Tips to Build a Competitive Amazon Marketing Campaign – A Definitive Guide
If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...
Digital Customer Onboarding Using OCR and AI for ID Cards
More bottlenecks in customer onboarding processes often mean less revenue for businesses. Removing these bottlenecks by accelerating the onboarding process is essential for improving...
7 Most Common Branding Mistakes eCommerce Businesses Should Avoid
No company has ever successfully established its brand by uploading an impressive logo and writing catchy phrases on social platforms. Building a brand identity...
Reducing Shopping Cart Abandonment: 7 Time-Tested Tactics
Online shoppers are notorious for adding items to shopping carts, then leaving them there without completing the checkout process. While the widgets remain in...
7 Marketing Essentials for A Medical Practice Website
The internet has changed the way that people make decisions about their health. It is important for medical practice website owners to make sure...
What a Sales Book Won’t Tell You
A salesperson exuding confidence, experience, and knowledge allows the consumer an immediate sense of confidence. One of the primary difficulties for new sales staff...
Tips On How to Use Digital Marketing to Enhance Your Business
Whether you are an e-commerce store or a brick and mortar business, promoting your brand and reaching your target audience will be one of...
How to Boost Holiday Season Marketing With a Brand Mascot
The holiday season is the best time of the year for brands and businesses. You can secure the advantage of the generous mood as...
Promote Your Business with the Best Telegram Ads Platform and Increase Sales
The question of how to stay afloat, retain regulars, and attract new clients is familiar to every business owner these days. No wonder entrepreneurs...
4 Instagram Marketing Trends: How It Can Be Beneficial To Your Brand
A number of feature updates have been released by Instagram over the last year. To ensure you get the most of your Instagram marketing...
2022 Customer Experience (CX) Trends Revealed
The demand for excellent customer experience is at an all-time high right now. Pricing is no longer a sole factor that impacts patronage; 86%...
How to Create Great Presentations for Tech & Marketing Audiences
Business owners in different industries need to introduce their businesses to potential clients and other stakeholders. Presentations are majorly an old-school marketing technique for...
Ideas to Improve Your Digital Marketing Strategy for 2022
Digital marketing trends keep on changing. Each year comes with some new trends in digital marketing. To keep up with that you need to...
Gain More Mobile App Users With These 7 Acquisition Strategies
Even after developing mobile applications with a unique idea and great execution, you are likely to run it like a business if nobody knows...
It’s Time To Start Digitization of B2B Sales and Lead Generation
By Herman Cheng
Digitization has fundamentally changed much of the consumer sales sector this past year, yet one crucial function remains relatively untouched—lead generation and business-to-business sales.
While it’s...
10 Types of Marketing Campaigns to Boost New Business
Marketing is essential for any business looking to grow and expand its reach. 70% of marketers already know the importance of marketing, and they...
How to Use Videos to Boost Product Sign-ups
Videos offer businesses a unique way to get their audience to focus on their key message and convert them like no other marketing content....
Opinions Incentivized: Online Survey Strategies in 2021
Consumer opinion data is highly sought after in 2021. Leading market research companies are continually investing in the incentivization of consumer opinions, and refining...
6 Best Practices For Using Video Calls to Win Sales
By Grace Lau
In the digital era, technology has changed how and where we conduct our business. It’s now common to see businesses working...
6 B2B Marketing Strategies Guaranteed To Boost SaaS Companies
It can be challenging to make an effective strategy if you don't know how to make B2B sales correctly. To maintain a healthy sales...
How to Create Funnels on LinkedIn
The LinkedIn funnel is a marketing data platform that provides you with actionable, business-ready data. It entails constantly clean, accurate, and current data. Reporting...
