A Quick Guide to User Story Mapping
As an individual in the marketing industry, one has to go through a long list of user stories now and then. Sorting and re-sorting...
An Easy Guide on How to Find Affiliates Who Are the Perfect Fit for...
By Sam O’Brien
You know affiliate marketing is powerful. You see it all over social media. With the affiliate market having grown to over $8bn...
The 10 Deadly Social Media Mistakes Businesses Need to Avoid
By Mohsin
Marketing your business, services, or products via social media doesn't need to be complicated or costly. In fact, with a bit of creativity,...
Marketing Attribution: Which Model is Right for Your Business?
Understanding the effectiveness of your marketing touchpoints is essential for increasing engagement and drawing customers to your business. This can help you produce more...
What Should You Know About Affiliate Marketing?
Affiliate Marketing is an online sales tactic based on a commission that has been pre-agreed between the partner and the seller. Affiliate Marketing is...
6 Tips To Boost Your YouTube Video Marketing
YouTube is the world’s largest video sharing platform, being the largest platform means that it is also the most diverse platform which makes it...
How AI is Shaping the New Era of Marketing
By Jürgen Galler, CEO and Co-founder of 1plusX
Since the inception of digital, data has been the linchpin for marketing success. However, global privacy regulations...
How Can B2B Businesses Ace Omnichannel Sales?
The present B2B purchasers are more enabled than any other time with regards to their client experience. Familiar with the omnichannel encounters presented by...
What Is The Consumer Decision Journey?
When choosing to buy an item from a specific brand, consumers go through a series of steps. These steps — called the consumer decision...
The Ultimate Roadmap to Fuel Your Business Growth with These Simple TikTok Marketing Techniques
By Tim Waldenback
TikTok is one of the fastest-growing social media platforms and the hottest trend among Gen Z and young millennials. If you have...
Using Your Book as a Marketing Tool: A Complete Guide
A book can be a powerful marketing tool if it is used correctly. It can help you to build your brand and reach new...
6 Tips For Measuring Influencer Marketing KPIs For Small Businesses
By Jenna Bunnell
In the world of digital marketing, you can’t go far before running into influencers. Promoting everything from makeup sets, food subscription services,...
What is Outreach Marketing & What are its Benefits?
Pitching business to specific influencers can help the brand build healthy relationships with the audience. And outreach marketing is one strong strategy that can...
Link Building Strategies that Still Work in 2022
If you have even a little bit of information or knowledge about Search Engine Optimization (SEO) and its techniques, you will definitely have heard...
How Kontent Headless CMS Supports Marketers
The marketing benefits of a headless content management system (CMS) are growing in an increasingly omnichannel world. With a headless CMS such as Kontent...
How to Use NLP in Your Business
Many people have heard of Neuro-Linguistic Programming (NLP), but they are unsure what it means and how they can use it in their life.
NLP...
7 Amazing Email Marketing Tips & Strategies for Ecommerce Businesses
An online business demands personal touch that you must provide to each customer without individually engaging with them. Thus, it is impossible to boost...
Lessons Business Owners Can Learn from Political Campaigns
Small businesses owners can learn a lot from political campaigns. By studying successful political campaigns, business owners can learn persuasion, effective communication, and more....
The Science Behind Promotional Products
As surprising as you may find it, promotional products truly are all around us.
That coffee mug you prefer to drink out of in the...
What Does the Future of B2B Lead Generation Look Like?
As marketing technologies gain in complexity, lead generation is becoming increasingly complex. While this complexity can be confusing at times, the opportunities for lead...
A Guide To The Different Types Of Customers In Retail
Every retail store deals with a wide array of customers every day, all with their own unique reasons for entering the store. To more...
How to Build a Strong Sales Culture That’s Destined For Success
By Grace Lau
Sales organisations invest, on average, 90% of their budget in personnel. Building a strong sales culture is essential to ensure that such...
How to Effectively Promote a New Product in 2022 and Beyond
Getting people to buy a new product is a tedious task. However, as long as you can promote it the right way, your product...
How to Keep Your Customers Coming Back for More
Whatever line of business you are in, you need to make sure that your customers have a reason to come back to you over...
Promotional vs Transactional SMS: Which is Better For Your Brand?
By Richard Conn
Once associated almost exclusively with spam, SMS marketing has become a text message trend in 2021. It has proven itself to be...
How to Conduct Email Campaign Split Tests
By John Allen
Email split testing isn’t spoken about enough when it comes to creating a good email marketing campaign. Yet, firms that do practice...
Online Marketing Trends Every Business Should Watch Out For In 2022
The latest online advertising predictions by Zenith show that digital marketing will account for more than 60% of global advertising expenditure in 2022. According to...
What is a Marketing Funnel?
A marketing sales funnel is the process that a user goes through when they are about to buy something. They might get redirected from...
SEO in 2022: How will Things Change in 2022?
Despite the ever-changing nature of the searching algorithms, organic traffic remains one of the stable and reliable sources of leads and customers. For businesses,...
Get More Clients for Your Online Business in 2022 with These Tips
You may wonder why online business is popular nowadays? Well, setting up an online business is easier than a brick-and-mortar one. There is no...
Video Marketing Benefits That Every Small Business Owner Should Know
Small businesses cover a wide spectrum. It can be a single person or a full-fledged company with several employees. These early-stage businesses need value-driven...
Digital Marketing Mistakes Your Business Should Avoid
In order to connect with customers in the digital age, businesses need to employ digital marketing tactics, or even hire a digital marketing company,...
Ways for Implementing Best Discount Code Strategy
Promotional codes are a smart and effective approach to increase brand awareness and monitor marketing results. A coupon system is made up of characters...
5 Ways to Break Free From Your Traditional Marketing Comfort Zone (Including Scientific Marketing...
By Jessica Day
Sometimes, it feels like you’re stuck in a marketing rut. Your marketing campaigns aren’t getting the engagement they used to, and they’ve...
The 5 Best Digital Marketing Strategies You Need in 2023
Technological advancements and the availability of new advertising applications and tools results in the consistent and rapid evolution of digital marketing strategies. As a...
Why Strong Virtual Collaboration Is Crucial to Customer Service
By Grace Lau
Customers are more discerning than ever, so providing excellent customer service is crucial.
Today, a high-quality customer experience often attracts new customers and...
7 Tips for Impactful Content Marketing Campaign in the New Normal
By Jenna Bunnell
The Covid-19 pandemic has changed the face of conventional business forever. Multiple lockdowns across the globe have led to significant changes in...
8 Email Marketing Metrics Every Ecommerce Business Should Keep Track
By Grace Lau
Did you know that the global email marketing sector was valued at $7.5 billion in 2020? This number is expected to rise...
How to Increase Email Engagement with Interactive Elements
By Jenna Bunnell
Did you know that 81% of B2B marketers admit email newsletters are their most used form of content marketing? This statistic counters...
Fantastic Tips for Aspiring Brand Managers
As an entrepreneur, business success isn't determined by how much money you invest or the number of customers your product attracts.
The critical factor...
8 Personality Traits You can Develop through Public Speaking
In today’s era of cut-throat competition and endless opportunities, you can’t rely solely on good grades to excel and achieve success on the professional...
The Ultimate Guide to Developing a High-Performing Content Marketing Campaign
By Grace Lau
Content marketing is one of the best ways to get your message in front of audiences, drive new traffic to your site,...
Customer Acquisition vs Customer Retention: Which is More Important?
By Jessica Day
Service providers, such as large corporations and small businesses, spend significant time and money acquiring new customers. Marketing strategies are implemented to...
Customer Engagement Strategies: 6 Vital Tips For Keeping Customers Engaged Post-Purchase
By Grace Lau
Remember the old adage ‘a bird in the hand is worth two in the bush’? This is the perfect comparison between existing...
A Step-by-Step Guide to Building a Sales Funnel for Your Business
By Jenna Bunnell
A sales funnel is a vital part of any digital marketing strategy. But the general concept is nothing new. On a basic...
4 CTA Examples and How You Can Create an Effective One
by Nicholas Rubright
Almost every marketing collateral – especially when it comes to digital marketing – contains a call to action (CTA) for the viewer....
Social Proof: Why is it Important, and How Can You Use it?
By Jimmy Rodriguez
Promotion is critical to the success of your business. If you don’t promote your products or services, your target buyers have no...
Effective Tips to Build a Competitive Amazon Marketing Campaign – A Definitive Guide
If you're thinking about selling on Amazon, you have an exciting journey ahead of you. There are numerous benefits to selling on Amazon, so...
Digital Customer Onboarding Using OCR and AI for ID Cards
More bottlenecks in customer onboarding processes often mean less revenue for businesses. Removing these bottlenecks by accelerating the onboarding process is essential for improving...
7 Most Common Branding Mistakes eCommerce Businesses Should Avoid
No company has ever successfully established its brand by uploading an impressive logo and writing catchy phrases on social platforms. Building a brand identity...
