Emerging Ideas

This category is Emerging Ideas, showcasing groundbreaking concepts, disruptive innovations, and forward-thinking strategies. It features expert insights on new business models, technological advancements, and visionary ideas shaping the future of industries and global markets.

Design vs. Discovery: Which Way to Innovation?

By William Duggan “Design thinking” is slowly but surely taking over the field of innovation. The result is terrific design.  But that’s not the same...

Fast-Expanding Markets: Where New Growth Can Be Found!

By Terence Tse, Mark Esposito & Khaled Soufani This article is dedicated to provide a working definition of these markets, which we call “Fast-Expanding Markets”...

Why Our Decisions Get Derailed and How to Get Back on Track

By Francesca Gino The Ducati motorcycle racing team, Ducati Corse, decided to compete in a motorcycle racing circuit, the MotoGP, for the first time in...

Unlocking Innovation Through Business Experimentation

By Stefan Thomke There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to...

‘Big Data’ vs. Quality Information: The Peculiarities of Information Markets

By Miklos Sarvary Big data versus quality information ‘Big Data’ is the new buzzword of today’s business world. Management consultants, corporate strategists and IT executives...

Reclaiming the Battlefield of Consumer Influence

By Paul F. Nunes and Joshua B. Bellin Companies are increasingly finding their marketing messages contradicted – or worse, turned against them – by a...

Neuroeconomics. An Emerging Field of Theory and Practice

By James Giordano, Roland Benedikter and Nadia Flores This article gives a short, introductory overview of basic aspects of the emerging field of neuroeconomics, as...

When Spending Hurts

By Nailya Ordabayeva and Pierre Chandon Thorstein Veblen coined the term conspicuous consumption in 1899 to describe spending with the intention of gaining social status.1...

Developing Trust and Relationships in the Supply Chain using Social Media

By Daniel E. O’Leary Social media facilitates gathering information and knowledge from disparate sources, which in turn allows sharing of information, knowledge and plans, all...

Patients Know Best

By Mohammad Al-Ubaydli It was not until the 18th century that scientists accepted the existence of queen bees. Until that point they insisted that only...

Reinventing Professional Services: Building Your Business in the Digital Marketplace

By Ari Kaplan The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. This article offers insights on taking advantage...

How the dot-CO domain opened the door to a new era of Internet innovation

By Kieren McCarthy Taking on an industry titan is never easy. So it was with a small upstart domain extension hoping to challenge the dominance...

Innovating Beyond the Familiar

By Patrick Barwise & Seán Meehan Don’t be overawed by Apple – your company too can innovate beyond the familiar. This isn’t about “blue-sky thinking”,...

KYOCERA – a uniquely resource-efficient approach to product design

By Tracey Rawling Church KYOCERA is a name that may not be familiar, but the company has quietly been designing and manufacturing resource efficient products...

Reinventing Management

 By Julian Birkinshaw What is the future of management? Can management be reinvented to make it more effective as an agent of economic progress and...

Making Inclusive Growth a Reality: Lessons from India

By Raghav Narsalay and Anish Gupta Reaching out to the poor in emerging markets has long been a laudable social goal. But in India today,...

On The Trail with the Idea Hunters

By Andy Boynton, Bill Fischer, with William Bole High-value ideas are not necessarily created. More often than not, they are already out there, waiting to...

Getting a Job In 2025

By Lynda Gratton Lynda Gratton’s new research identifies the careers and skills likely to be valued in the next decade. Even with my own three decades...

Redesigning Leadership: Design, Technology, Business + Life

By John Maeda and Becky Bermont There is a simple saying in Japanese that epitomizes the nature of striving for excellence, “Ue ni wa ue...

Brain Science and the Tasks of the Manager

By Robert Chapman Wood, Gerald A. Cory Jr., and Osvald M. Bjelland Ego and empathy—the two great drivers of business—come from distinct sets of elements...

Getting Face Time

By Andreas Wienold, EMEA VP at LifeSize At a time when we’re overwhelmed by information via email, social media and other communication, face time still...

What Managers Need to Know about Platforms

By Annabelle Gawer A new and powerful way to compete has taken shape in our business landscape: Platform competition Whether we are talking about Google,...

Managing Digital Natives – Opportunity or Challenge? Tell me when you were born and...

By Karsten Jonsen, Rafael Martin and Stephanie Weg Who are these Digital Natives and what makes them different? How can business use shifts in behavior...

Why Emotions Are as “Soft” as Gold Bars (Making Money)

By Dan Hill For brand-oriented consumers and leaders as well as your average worker, emotions matter. Emotions are central, not peripheral, to both marketplace and...