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This category is Column, featuring expert opinions, thought leadership, and in-depth analysis on key business, economic, and societal trends. It provides authoritative perspectives from industry leaders, helping readers navigate complex challenges and opportunities in the modern world.

leadership transformation

The Better Boards Podcast Series: Steering the Shift – Board Leadership in Times of...

The podcast and the article are brought to you by The Better Boards Podcast Series. When organisations face a need for transformation, Boards must become catalysts...
Startup company with AI unicorn

Valuation of AI Unicorns: Is it a Ponzi Scheme or rather, a Genuine Growth...

By Jacques Bughin AI unicorn valuations have sparked debate over whether they reflect unsustainable speculation or credible growth opportunities. Jacques Bughin examines this phenomenon using...
Robot programmer that uses artificial intelligence in data processing programming and coding digital technology with a large database Software development

How Vibe and Agentic Coding Signal the Next (not only Software) Revolution

By Jacques Bughin The rapid rise of large language models and generative AI is redefining how software is built and scaled. Jacques Bughin explores how...
AI bot holding Euro coin. AI in Europe concept

Avoiding the Janus Trap: Why Europe Must Commit to AI-powered Reinvention

By Mauro Macchi, Matt Prebble, Dominic King and Laura Ann Wright Closing the competitiveness gap is a central pillar of the European economic reform agenda....
Beautiful Female Manager is Walking Pass Her Business Colleagues while working, experiments to optimize AI and algorithmic attachments.

Algorithmic Attachment: How AI-Based Employee Monitoring Shapes Workplace Trust, Autonomy, and Well-being

By Madeleine Roantree and Adrian Furnham Although AI-driven monitoring and performance tools are designed to optimise productivity, they may have an adverse effect on how...
Neurodivergent leaders having a meeting about sustainability

When Difficult Leaders Change the World: Making Neurodivergent Leadership Sustainable

By Fernanda Arreola and Gregory Unruh Brilliant yet difficult leaders have long driven some of the world’s most transformative innovations. Fernanda Arreola and Gregory Unruh...
AI agent and generative artificial intelligence concept. Businessman using AI agents on screen, including chatbots, AI assistants, and data analytics tools on a laptop. LLM, Ai agentic workflows.

The Real AI Battle: OS is the New Prize

By Jacques Bughin The third wave of AI is shifting focus from generative outputs to agentic orchestration. This article explains how the real competitive edge...
DHL employees

The Curry Puff Effect: How Small Acts of Appreciation Lifted DHL to the Top

By Avi Liran Inspired by Chris Ong’s panel at HR Connect 360, Nanyang Business School, NTU The ballroom at the luxurious Fullerton Hotel in Singapore was...
AI cloud head

Reimagining Employment: Navigating the Promises and Perils of Artificial Intelligence

By Dr. Simon L. Dolan, Dr. Mario Raich, and Pedro César Martínez Morán The best thing ever to happen to humanity – or the worst?...
work - man walking on bridge

Equipping for Tomorrow: Unlocking New Skills for the Future of Work in 2033

By Dr. Simon L. Dolan, Dr. Mario Raich, and Iolanda Triviño In an ever-evolving job market, embracing the future requires us to adapt and acquire...
Jobs – and what they Taught me

Jobs – and What They Taught Me

By Adrian Furnham A good education is all very well, but there are some lessons you can’t learn in the classroom. Adrian Furnham recounts his...
business with spaceship

Strategic Insights: Taking Over a Start-Up vs. an Established SME

By Fernanda Arreola, Damien Guermonprez, and Renaud Redien-Collot The skills required to successfully lead one type of enterprise may not fully apply or be relevant...

Innovating Your Team’s Conditions for Success: Use the 3 Cs!

By Fernanda Arreola and Dan Hammond As leadership roles move from merely directorial to creating great conditions for team success, leaders should employ the three...

The Flawed Assumption Behind AI Agents’ Decision-Making

By Hamilton Mann As rational as we humans like to think we are, at the moment of making a decision, a whole range of overlapping...
Business executive uses artificial intelligence to manage marketing and scaling with artificial intelligence. Business development system with ai.

Scaling You: Human + Digital = A Winning Formula for Small Business Success

By Elizabeth Eiss As a small business owner or solopreneur, you are the engine of your business—and the driver, mechanic, and GPS all rolled into...
Board directors using Ai in the workplace

The Better Boards Podcast Series: 10x Your Impact – How the Smartest Directors are...

The podcast and the article are brought to you by The Better Boards Podcast Series. As complexity grows and time shrinks, Board Directors are wondering how...
Leadership - working on plates

Becoming the Leader You Are: The 6S-Model of Leadership Development

By Vivek Sharma and David De Cremer Real leadership? It starts when you stop following everyone else’s playbook. The 6S-Model reveals why authentic leaders are forged...
dense smoke from industry pipes for decarbonization on European Union flag

Can Europe Inc. Make Decarbonization its Competitive Edge?

By Wytse Kaastra, Matthew Robinson, Babak Moussavi and Josh Elkind The authors would like to thank Rebecca Tan and Dominic King for their contributions to...
HMD

Surviving Among Giants: How HMD Thrives Through Partnerships

By Hervé Legenvre In less than a decade, HMD has created a niche in the mobile phone market despite fierce competitors. Here is a look...
Searching on google and gemini

Google or Gemini? A Framework for Navigating Agentic AI Confusion

By Jacques Bughin  Agentic AI is transforming the digital economy, replacing traditional search with intelligent execution. In this article, Dr. J Bughin presents a five-step framework...
SaaS on Agentic AI transformation

Reclaiming SaaS Value in the Agentic AI Era

By Jacques Bughin  As agentic AI takes over task execution, the foundations of traditional SaaS begin to crumble. Interfaces lose value, orchestration gains power, and...
Better Boards Podcast Series: Living with Uncertainty - The Importance of Transformation, Culture, and Talent

The Better Boards Podcast Series: Living with Uncertainty – The Importance of Transformation, Culture,...

The podcast and the article are brought to you by The Better Boards Podcast Series. In recent years, transformation skills have gained significant importance at the...
The Better Boards Podcast Series: Will AI Make the Better Business Judgement?

The Better Boards Podcast Series: Will AI Make the Better Business Judgement?

The podcast and the article are brought to you by The Better Boards Podcast Series. In this episode of the Better Boards Podcast, Professor Katja...
BetterBoards Devyani Vaishampayan on Living with Uncertainty - The Importance of Transformation, Culture, and Talent

The Better Boards Podcast Series: What Do Analysts Think of Boards? – An...

The podcast and the article are brought to you by The Better Boards Podcast Series. In an era marked by rapid change, technological disruption, geopolitical...
talented running colleagues

Navigating the New Frontier: Embracing Talent 5.0 While Paving the Way for Talent 6.0

By Iolanda Triviño, Simon L. Dolan, and Pedro Cesar Martinez In the changing world of employment, it's more important than ever to understand the shifts...

Scaling You: Do Less to Achieve More with Effective Outsourcing

By Elizabeth Eiss  You built your business from the ground up—every decision, every detail. But what got you here won’t get you to the next...
ignoring feedback

Why Forecasting is Fixated with Accuracy: The Risk of Ignoring Feedback

By Dr. Claudio Antonini and Dr. Kamil Mizgier When it comes to building models for the purpose of forecasting, system designers are naturally concerned that...
Risk business and SME concept, business man stands on wooden blocks. risk control and managment idea

You Must Innovate Your Governance too! The Risk for Startups and SMEs

By Fernanda Arreola While startups and SMEs are often lauded for their agility and innovation, one critical dimension is frequently overlooked: governance. This article explores...
Business Teams

Business Teams: Bad, Sad, and Mad… and How to Fix Them

By Georgie Fienberg and Adrian Furnham If you want the best from your car, it helps to have some idea of how it all works....
greed psychology

The Psychology of Greed

By Adrian Furnham As one of the seven cardinal sins, greed is a trait no one wants to be accused of. While people detest and...
AI robot working on computer. Agentic AI concept

Guiding Agentic AI

By Jacques Bughin and Philipp Remy Agentic AI is a new class of AI systems that combine goal-driven autonomy and represents the third wave of...
Andy Palmer

The Better Boards Podcast Series: Selling Bold Ideas in the Boardroom

The podcast and the article are brought to you by The Better Boards Podcast Series. Have you ever wondered how to sell a bold idea in...
Nuala G walsh for The Navigating Misjudgement - A Practical Framework for Better Board Performance

The Better Boards Podcast Series: The Navigating Misjudgement – A Practical Framework for Better...

The podcast and the article are brought to you by The Better Boards Podcast Series. This episode draws neglected attention to a decision-making error that...
Carol Ouko Misiko for The Better Boards Podcast Series:

The Better Boards Podcast Series: The Boardroom Tango – Where Strategy Meets Execution

The podcast and the article are brought to you by The Better Boards Podcast Series. Highlighting the dynamic dance between the board and executives in...
AI - Hamilton Mann

Artificial Integrity

By Hamilton Mann Much has been said about how to instill integrity into AI-generated content. So far, the focus has been on policing training data...
dramatic - theater working female

The Drama Queen Leader: Theatricality and Inappropriate Behaviour

By Adrian Furnham Friendly, dramatic, and attention-seeking, they are difficult to miss. You may find them entertaining in social settings, but what happens when you...
AI’s Hidden Human Cost

On Avoiding AI’s Hidden Human Cost

By David De Cremer and Laurence Van Elegem As business strives to integrate AI optimally into its processes, it risks paying insufficient attention to the...
Android AI robot sitting at the desk and working in the office: artificial intelligence, business and automation concept

Understanding Agentic AI: A Business Primer

By Terence Tse Agentic AI is AI systems with agency. It means they can make decisions and take action as needed. What makes them vital,...

Extreme Users: Understanding Their Role in Innovation and Design 

By Fernanda Arreola Extreme users are individuals whose needs, behaviors, and experiences diverge significantly from the mainstream user base. They may include early adopters, power...
Future of work

A Vision for Tomorrow: Crafting a Compassionate Blueprint for Our Shared Future

By Simon L. Dolan The future of work is not just a matter of technology and efficiency; it’s about people. Many of us are navigating...
AI Agents

AI Agents will Empower Autonomous, Scalable and Networked Organizations

By Alessandro Lanteri and Mark Esposito The rapid development of AI technology has brought in agentic AI systems with the ability to be autonomous and...
Navigating the Ethical Landscape of Generative AI

Navigating the Ethical Landscape of Generative AI

By Laetitia Cailleteau, Philippe Roussiere and Professor Thierry Rayna With the game-changing explosion of AI into the commercial world, business leaders have, predictably, focused on the...
Chat with AI or Artificial Intelligence. Young businessman chatting with a smart AI or artificial intelligence using an artificial intelligence chatbot developed by OpenAI.

The Future of AI Language Models (LMs): Three Scenarios that could Reshape Business and...

By Hervé Legenvre, Erkko Autio and Xule Lin This article is part six of an ongoing series - AI Power Plays - that explores the...
Double exposure of coin stack and alarm clock with city background and financial graph, business finance

Scaling You: Leverage the Value of YOUR Time to Scale Your Business Impact

By Elizabeth Eiss Small businesses often face unique challenges in scaling their impact while juggling limited resources such as funding, sales, customer care, talent, and time....
Deepseek Ai logo is displayed on smartphone.

Making Sense of DeepSeek

By Jacques Bughin DeepSeek, a large language model built by China, has become both a sensation as well as a source of concern for the...
Reimagining the Future

Reimagining the Future: Unleashing the Deep Transformation and its Impact on Business, Society, and...

By Mario Raich, Simon L. Dolan, and Claudio Cisullo In a world where everything seems to change with increasing frequency, we risk becoming more blasé...
Future of Work and the Megachallenges for HR

The Future of Work and the Megachallenges for HR in 2025 and Beyond

By Simon L. Dolan and Pedro Cesar Martinez Introduction In an era characterized by rapid technological advancxements, demographic shifts, and evolving workplace dynamics, the role of...
Hugging face logo on phone screen

Hugging Face: Why Do Most Tech Companies in AI Collaborate with Hugging Face?

By Hervé Legenvre and Erkko Autio This article is part five of an ongoing series - The AI Power Plays - that explores the fiercely...
Powerful Quantum AI component on PCB motherboard with data transfers.

What Is Your Quantum (AI) Strategy? 

By Jacques Bughin Introduction Our history is full of big, bold investments united by their ability to mobilize resources and inspire progress and dominance, - from...
Nadine Pic

The Better Boards Podcast Series: How to Lead Through Complexity

The podcast and the articles are brought to you by The Better Boards Podcast Series. Every year, the world's preeminent leadership advisory firm, Egon Zehnder, conducts...