Why Investors and Traders Should Benefit from Crypto Market Momentum
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
Crypto is a highly volatile market. Significant price swings, which would be considered major...
What is Churn Rate and How to Reduce It to Improve Retention
Customers leave silently, but the impact echoes loudly across your revenue. Tackling churn rate means knowing why people walk away and fixing it fast....
How to Use the Value Proposition Canvas to Attract More Customers
If your product solves real problems but still struggles to attract the right audience, the Value Proposition Canvas can sharpen your focus. It helps...
What is Thought Leadership and How to Use It for Business Growth
Ideas can move industries forward when shared with clarity and purpose. Thought leadership helps you transform expertise into influence while building trust that drives...
How to Write the Perfect Elevator Pitch that Wins Attention Fast
Your elevator pitch can open doors faster than any business card ever could. With the right words, you can spark interest, build curiosity, and...
Geopolitical and Economic Turmoil Impact on the Stock Market
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
What Traders and Investors Can Do to Protect Themselves from Trade Wars’ Risks?
On...
How to Improve Your Net Promoter Score and Boost Customer Loyalty
Ready to turn your customers into raving fans? Boosting your Net Promoter Score is your secret weapon. When you deliver experiences worth talking about,...
What is Opportunity Cost in Business and Why it Matters for Growth
If you want to make sharper business decisions and grow faster, understanding opportunity cost is essential. Every decision you make comes with a trade-off....
Customer Lifetime Value Explained with Formula and Real Examples
Knowing how much revenue a customer brings over time can completely reshape how a business invests, markets, and grows. This article explains Customer Lifetime...
How to Calculate Customer Acquisition Cost and Lower It Effectively
Customer Acquisition Cost plays a crucial role in how businesses measure marketing efficiency and drive growth. This article explains how to calculate CAC accurately,...
Lean Startup Methodology Explained for Entrepreneurs and Founders
Speed, focus, and feedback can shape the future of your business. The Lean Startup methodology helps you build smarter, test faster, and learn what...
How to Achieve Product Market Fit and Know When You Have It
Product market fit is the moment a product clicks with real demand. This article breaks down how companies build toward that sweet spot where...
Growth Hacking Explained with Proven Tactics for Fast Startup Success
This article explores the concept of growth hacking as a fast-paced and resource-efficient strategy for startup success. It details how companies can leverage product...
What is Intrapreneurship? Innovation From Within the Company
This article explores how intrapreneurship empowers employees to innovate from within an organization. It explains how companies benefit from internal entrepreneurial thinking, outlines the...
Understanding Competitive Advantage and How Businesses Keep It
Learning how competitive advantage helps businesses outperform rivals and sustain growth. This article explains the main types of advantage, how they are created, and...
What is a Business Incubator? How Ideas Become Companies
You may have a business idea, but turning it into a real company takes more than just passion. Business incubators give you tools, guidance,...
What is Organizational Agility (And How Do Companies Achieve It)?
Organizational agility is increasingly recognized as a defining trait of resilient companies. It reflects the ability to adapt swiftly without losing strategic direction. As...
The Difference Between Strategy and Tactics in Business
You want your business to succeed, but are you clear on the difference between strategy and tactics? Many people mix them up. Strategy is...
The Future of European Management Education: In a Time of Geopolitical Tension, Global Realignment,...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
During his first term as U.S. President, Trump famously rolled back numerous environmental...
Understanding ESG: Why Environmental, Social, and Governance Factors Matter
You want to support responsible businesses, but how can you tell which ones truly care? ESG gives you the tools. It helps you see...
What Is the Circular Economy? A Business Model for Sustainability
The circular economy offers a transformative model for sustainability by redefining how resources are used. Instead of following the traditional take-make-dispose path, it promotes...
US Policy on the AI Chips Industry: The Case of NVIDIA and HUAWEI in...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Donald Trump administration stated that "using Huawei Ascend chips anywhere in the...
Decoding Corporate Governance: Who Really Runs a Company?
Think you know who is in charge of a company? You might be surprised. This article takes you behind the boardroom doors and into...
What is an IPO and Why Do Companies Go Public?
Ever wondered how companies raise millions overnight? You are about to discover what an IPO is and why it matters. This article breaks down...
The Real Meaning of “Disruption” in Business
“Disruption” is everywhere in today’s business vocabulary, but it often gets misused. This essay explains what real disruption means, where the concept comes from,...
The Future of MBAs: From the Switch of Employer’s Perception to AI Redefinition and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The MBA, also known as a Master of Business Administration, has been the business degree...
How Do Companies Get Valued? (And What’s a Unicorn?)
How much is a company really worth? From billion-dollar startups to household-name giants, valuations influence investment decisions, market buzz, and long-term strategies. This essay...
How to Calculate the ROI of Doing an MBA?
An MBA is a major financial and time investment. Before enrolling, it is important to weigh the total cost against the long-term career and...
What is a Startup vs. a Small Business?
Startups and small businesses both begin with big dreams, but their journeys are quite different. While one chases fast growth and disruption, the other...
Understanding Inflation Without the Jargon
You hear about inflation all the time. It’s in the news, it affects your wallet, and it can even change your life plans. But...
What Is the Difference Between B2B and B2C?
When you hear the terms B2B and B2C, it can be confusing at first. But understanding the difference is key to making smarter business...
How to Calculate Market Share?
Market share offers a key indicator of a company's competitive position within its industry, essentially showing the portion of the total market that a...
What is Market Share and Why is Everyone Competing for It?
When you hear companies talk about growth or competition, they are often referring to market share. It shows how much of an industry’s sales...
Trump’s War on USA Universities Evokes the Old Ideology: A Threat to Diversity and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Trump administration is restoring visas for hundreds of foreign students who had...
What Is “Buy-In” and Why is it so Important in Business Decisions?
Whether you're managing a team, proposing a new strategy, or leading a company through change, one thing is clear: success depends on more than...
From the C-Suite to the Frontline: Explaining Corporate Hierarchies
Every successful organization needs structure. Whether it’s a small startup or a global conglomerate, businesses operate more effectively when roles and responsibilities are clearly...
Revenue vs. Profit: What’s the Difference and Why It Matters
Revenue is vanity, profit is sanity. In business, knowing the difference isn’t just smart—it’s survival. Revenue shows what’s coming in, but profit reveals what...
KPIs Explained: What Are Key Performance Indicators in Business?
In today’s competitive landscape, businesses must track progress and adapt fast. Key Performance Indicators (KPIs) offer clear, data-driven insights to measure success, spotlight strengths...
Franchising Explained: Unlocking Growth Opportunities and Navigating Risks
Franchising is a business model that allows companies to expand quickly by allowing independent entrepreneurs, known as franchisees, to operate their own branches under...
ROI: The Ultimate Yardstick for Your Business Decisions
Return on Investment (ROI) is one of the most critical metrics in business, serving as a universal benchmark for evaluating the profitability of investments....
Endless Bureaucracy, Rise of the Far- Right, Unclear Role in International Conflicts, Loss of...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
As European Union’s founding architect Jean Monnet predicted: ‘Europe will be forged in...
Challenges and Opportunities as AI Impacts and Transforms the BPO Industry in Philippines
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Philippine Business Process Outsourcing (BPO) industry employs about 1.7 million people and...
White Neo Colonialism Fantasies and Trump’s Gaza ‘Riviera’ Plan
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
U.S. President Donald Trump shared his vision of a Gaza Strip to clear its nearly...
TARIFFS GUERRILLA: An Attempt to Tackle US Inflation Amid Growing World Trade Tensions
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
US President Donald Trump has announced a 25% tariff on all steel and...
Europe Urges Collective Action as Trump and Putin Discuss Ukraine
By Emil Bjerg, journalist and editor
Trump signals major shifts in Russia-Ukraine strategy. Can the new approach end the war and what is the price...
Hostile Takeover? Musk Defends DOGE in Dramatic White House Appearance
By Emil Bjerg, journalist and editor
Musk’s Department of Government Efficiency is facing repeated criticism for lack of transparency and potential overreach. Musk denies a...
Q4 Earnings Disrupts Stock Markets: See the Winners and Losers
By Emil Bjerg, journalist and editor
This week, a lot of companies have released their Q4 earnings, rattling the stock markets. Here, we cover who’s...
After Tariffs on Canada, Mexico, and China, Trump Looks Toward the EU
By Emil Bjerg, journalist and editor
President Donald Trump continues to dramatically reshape the American and global political landscape. Saturday evening, the American president imposed...
“two sexes” – Trump Executive Order: From Gender Dysphoria Controversy to Gender Stigma
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
On his first day back in office, President Donald Trump signed more than...
A Politically and Economically Weakened Europe Enters the Second Trump Era
By Emil Bjerg, journalist and editor
As Europe enters the second Trump era, its economies face a delicate balance between modest recovery and mounting risks....