What Is the Difference Between B2B and B2C?
When you hear the terms B2B and B2C, it can be confusing at first. But understanding the difference is key to making smarter business...
How to Calculate Market Share?
Market share offers a key indicator of a company's competitive position within its industry, essentially showing the portion of the total market that a...
What is Market Share and Why is Everyone Competing for It?
When you hear companies talk about growth or competition, they are often referring to market share. It shows how much of an industry’s sales...
What Is “Buy-In” and Why is it so Important in Business Decisions?
Whether you're managing a team, proposing a new strategy, or leading a company through change, one thing is clear: success depends on more than...
From the C-Suite to the Frontline: Explaining Corporate Hierarchies
Every successful organization needs structure. Whether it’s a small startup or a global conglomerate, businesses operate more effectively when roles and responsibilities are clearly...
Franchising Explained: Unlocking Growth Opportunities and Navigating Risks
Franchising is a business model that allows companies to expand quickly by allowing independent entrepreneurs, known as franchisees, to operate their own branches under...
ROI: The Ultimate Yardstick for Your Business Decisions
Return on Investment (ROI) is one of the most critical metrics in business, serving as a universal benchmark for evaluating the profitability of investments....
The Real Meaning of “Disruption” in Business
“Disruption” is everywhere in today’s business vocabulary, but it often gets misused. This essay explains what real disruption means, where the concept comes from,...
KPIs Explained: What Are Key Performance Indicators in Business?
In today’s competitive landscape, businesses must track progress and adapt fast. Key Performance Indicators (KPIs) offer clear, data-driven insights to measure success, spotlight strengths...
The “Great Breakup”: Females Quit Their Jobs at the Highest Rate Ever
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
Women are breaking up with companies at a highest rate than men, and...
Why Investors and Traders Should Benefit from Crypto Market Momentum
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
Crypto is a highly volatile market. Significant price swings, which would be considered major...
Geopolitical and Economic Turmoil Impact on the Stock Market
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
What Traders and Investors Can Do to Protect Themselves from Trade Wars’ Risks?
On...
The Future of European Management Education: In a Time of Geopolitical Tension, Global Realignment,...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
During his first term as U.S. President, Trump famously rolled back numerous environmental...
US Policy on the AI Chips Industry: The Case of NVIDIA and HUAWEI in...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Donald Trump administration stated that "using Huawei Ascend chips anywhere in the...
The Future of MBAs: From the Switch of Employer’s Perception to AI Redefinition and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The MBA, also known as a Master of Business Administration, has been the business degree...
Trump’s War on USA Universities Evokes the Old Ideology: A Threat to Diversity and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Trump administration is restoring visas for hundreds of foreign students who had...
Endless Bureaucracy, Rise of the Far- Right, Unclear Role in International Conflicts, Loss of...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
As European Union’s founding architect Jean Monnet predicted: ‘Europe will be forged in...
Challenges and Opportunities as AI Impacts and Transforms the BPO Industry in Philippines
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Philippine Business Process Outsourcing (BPO) industry employs about 1.7 million people and...
White Neo Colonialism Fantasies and Trump’s Gaza ‘Riviera’ Plan
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
U.S. President Donald Trump shared his vision of a Gaza Strip to clear its nearly...
How to Achieve Product Market Fit and Know When You Have It
Product market fit is the moment a product clicks with real demand. This article breaks down how companies build toward that sweet spot where...
Top 5 Must-Read TEBR Articles on Marketing for 2025
As 2025 draws to a close, it is the perfect time to pause and reflect on the marketing insights that have shaped the year....
Donald Trump Threatens BBC Lawsuit Over January 6 Documentary Controversy
A media storm has reached international attention as Donald Trump threatens to sue the BBC for one billion dollars over its documentary on his...
What is Churn Rate and How to Reduce It to Improve Retention
Customers leave silently, but the impact echoes loudly across your revenue. Tackling churn rate means knowing why people walk away and fixing it fast....
How to Use the Value Proposition Canvas to Attract More Customers
If your product solves real problems but still struggles to attract the right audience, the Value Proposition Canvas can sharpen your focus. It helps...
What is Thought Leadership and How to Use It for Business Growth
Ideas can move industries forward when shared with clarity and purpose. Thought leadership helps you transform expertise into influence while building trust that drives...
How to Write the Perfect Elevator Pitch that Wins Attention Fast
Your elevator pitch can open doors faster than any business card ever could. With the right words, you can spark interest, build curiosity, and...
How to Improve Your Net Promoter Score and Boost Customer Loyalty
Ready to turn your customers into raving fans? Boosting your Net Promoter Score is your secret weapon. When you deliver experiences worth talking about,...
What is Opportunity Cost in Business and Why it Matters for Growth
If you want to make sharper business decisions and grow faster, understanding opportunity cost is essential. Every decision you make comes with a trade-off....
Customer Lifetime Value Explained with Formula and Real Examples
Knowing how much revenue a customer brings over time can completely reshape how a business invests, markets, and grows. This article explains Customer Lifetime...
How to Calculate Customer Acquisition Cost and Lower It Effectively
Customer Acquisition Cost plays a crucial role in how businesses measure marketing efficiency and drive growth. This article explains how to calculate CAC accurately,...
Lean Startup Methodology Explained for Entrepreneurs and Founders
Speed, focus, and feedback can shape the future of your business. The Lean Startup methodology helps you build smarter, test faster, and learn what...
Europe Urges Collective Action as Trump and Putin Discuss Ukraine
By Emil Bjerg, journalist and editor
Trump signals major shifts in Russia-Ukraine strategy. Can the new approach end the war and what is the price...
Growth Hacking Explained with Proven Tactics for Fast Startup Success
This article explores the concept of growth hacking as a fast-paced and resource-efficient strategy for startup success. It details how companies can leverage product...
What is Intrapreneurship? Innovation From Within the Company
This article explores how intrapreneurship empowers employees to innovate from within an organization. It explains how companies benefit from internal entrepreneurial thinking, outlines the...
Understanding Competitive Advantage and How Businesses Keep It
Learning how competitive advantage helps businesses outperform rivals and sustain growth. This article explains the main types of advantage, how they are created, and...
What is a Business Incubator? How Ideas Become Companies
You may have a business idea, but turning it into a real company takes more than just passion. Business incubators give you tools, guidance,...
What is Organizational Agility (And How Do Companies Achieve It)?
Organizational agility is increasingly recognized as a defining trait of resilient companies. It reflects the ability to adapt swiftly without losing strategic direction. As...
The Difference Between Strategy and Tactics in Business
You want your business to succeed, but are you clear on the difference between strategy and tactics? Many people mix them up. Strategy is...
Understanding ESG: Why Environmental, Social, and Governance Factors Matter
You want to support responsible businesses, but how can you tell which ones truly care? ESG gives you the tools. It helps you see...
What Is the Circular Economy? A Business Model for Sustainability
The circular economy offers a transformative model for sustainability by redefining how resources are used. Instead of following the traditional take-make-dispose path, it promotes...
Decoding Corporate Governance: Who Really Runs a Company?
Think you know who is in charge of a company? You might be surprised. This article takes you behind the boardroom doors and into...
What is an IPO and Why Do Companies Go Public?
Ever wondered how companies raise millions overnight? You are about to discover what an IPO is and why it matters. This article breaks down...
Altman’s Exit and Return: A Timeline and the Main Takeaways
By Emil Bjerg, journalist and editor
In an astonishing sequence of events, the tech world witnessed a dramatic exit of Sam Altman from OpenAI, a...
The Future of Consumer Hardware for AI: What’s Next?
By Emil Bjerg
Ray Ban sunglasses powered by AI, Humane’s AI pin, Johnny I’ve’s collaboration with Sam Altman. Will a new generation of AI powered...
Trump-Harris Debate Ends with Taylor Swift Endorsement
By Emil Bjerg, journalist and editor
Just eight weeks before the election, Donald Trump and Kamala Harris finally met face to face. Political commentators agree...
Mario Draghi: This is How Europe Can Compete with US and China
By Emil Bjerg, journalist and editor
"We have reached the point where, without action, we will have to either compromise our welfare, our environment or...
GPT for SMEs: Mapping Impact and Ways to Benefit From Generative AI
By Emil Bjerg, journalist end editor of The European Business Review
Leveraging AI effectively might soon become a deciding factor in determining which small and...
Meditation in the Workplace: A Guide to Benefits and Integration
By Emil Bjerg, editor and journalist of The European Business Review
Meditation has gotten a lot of attention in the workplace in recent years, and...
AI and Education: Promises and Pitfalls of Artificial Intelligence in Higher Education
By Emil Bjerg, journalist and editor
Artificial intelligence is making its way into higher education, from how students learn and get help to how universities...
The Future of Artificial Intelligence: Insights from the Forefront of AI Leadership
By Emil Bjerg, journalist and editor
Ten months after the public release of Chat GPT 3.5, this article explores insights and predictions of leading figures...