What Is the Difference Between B2B and B2C?
When you hear the terms B2B and B2C, it can be confusing at first. But understanding the difference is key to making smarter business...
How to Calculate the ROI of Doing an MBA?
An MBA is a major financial and time investment. Before enrolling, it is important to weigh the total cost against the long-term career and...
The Future of Artificial Intelligence: Insights from the Forefront of AI Leadership
By Emil Bjerg, journalist and editor
Ten months after the public release of Chat GPT 3.5, this article explores insights and predictions of leading figures...
What Is “Buy-In” and Why is it so Important in Business Decisions?
Whether you're managing a team, proposing a new strategy, or leading a company through change, one thing is clear: success depends on more than...
New EU Tariffs on Chinese EVs: Towards a Trade War with China?
By Emil Bjerg, journalist and editor at The European Business Review
The EU has imposed new tariffs on Chinese electric vehicles, a decision that has...
Trump-Harris Debate Ends with Taylor Swift Endorsement
By Emil Bjerg, journalist and editor
Just eight weeks before the election, Donald Trump and Kamala Harris finally met face to face. Political commentators agree...
What Does Google’s Antitrust Case Mean for Big Tech?
By Emil Bjerg, journalist and editor
In the first successful antitrust case since 2000, Google has been found guilty of monopoly formations. How will the...
AI and Cybersecurity: A New Battlefield
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Quest of Governments, Institutions, and Businesses for Regulation
AI has become a powerful...
From the C-Suite to the Frontline: Explaining Corporate Hierarchies
Every successful organization needs structure. Whether it’s a small startup or a global conglomerate, businesses operate more effectively when roles and responsibilities are clearly...
Leveling Up: How Technological Innovation is Fueling Unprecedented Growth in the Gaming Industry
By Emil Bjerg
Enormous innovation and growth make the gaming industry one of the most exciting niches to follow. Here we detail the link between...
Endless Bureaucracy, Rise of the Far- Right, Unclear Role in International Conflicts, Loss of...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
As European Union’s founding architect Jean Monnet predicted: ‘Europe will be forged in...
How to Write the Perfect Elevator Pitch that Wins Attention Fast
Your elevator pitch can open doors faster than any business card ever could. With the right words, you can spark interest, build curiosity, and...
“You are what you Eat”- Bias Produced by Generative Artificial Intelligence Mirrors Bias in...
By Marcelina Horrillo Husillos
Spotting bias in AI helps us to spot our own, remove it from our societal contexts, and build a more inclusive...
After Tariffs on Canada, Mexico, and China, Trump Looks Toward the EU
By Emil Bjerg, journalist and editor
President Donald Trump continues to dramatically reshape the American and global political landscape. Saturday evening, the American president imposed...
Top 5 Must-Read TEBR Articles on Marketing for 2025
As 2025 draws to a close, it is the perfect time to pause and reflect on the marketing insights that have shaped the year....
Google 25 years: The Search Giant Celebrates Anniversary Amidst Unusual Rivalry
By Emil Bjerg, journalist and editor
With a sophisticated algorithm and a knack for user experience, Google forever changed how we find knowledge online. But...
Trump’s War on USA Universities Evokes the Old Ideology: A Threat to Diversity and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The Trump administration is restoring visas for hundreds of foreign students who had...
How Do Companies Get Valued? (And What’s a Unicorn?)
How much is a company really worth? From billion-dollar startups to household-name giants, valuations influence investment decisions, market buzz, and long-term strategies. This essay...
Are AI Companions the Next Broad Application of Artificial Intelligence?
By Emil Bjerg, journalist and editor
From help with coding and finances to emotional support and personalized recommendations, are we all getting personal AI assistants...
Understanding Inflation Without the Jargon
You hear about inflation all the time. It’s in the news, it affects your wallet, and it can even change your life plans. But...
Donald Trump Threatens BBC Lawsuit Over January 6 Documentary Controversy
A media storm has reached international attention as Donald Trump threatens to sue the BBC for one billion dollars over its documentary on his...
Q4 Earnings Disrupts Stock Markets: See the Winners and Losers
By Emil Bjerg, journalist and editor
This week, a lot of companies have released their Q4 earnings, rattling the stock markets. Here, we cover who’s...
GPT for SMEs: Mapping Impact and Ways to Benefit From Generative AI
By Emil Bjerg, journalist end editor of The European Business Review
Leveraging AI effectively might soon become a deciding factor in determining which small and...
What Is the Circular Economy? A Business Model for Sustainability
The circular economy offers a transformative model for sustainability by redefining how resources are used. Instead of following the traditional take-make-dispose path, it promotes...
Are European Stocks and Economies Making a Comeback?
By Emil Bjerg, journalist and editor
After a rocky start to August, the European Stoxx 600 Index looks more promising than it has for a...
Artificial Intelligence and Intellectual Property: Who Has the Right to Machine-Generated Art?
By Emil Bjerg, journalist and editor
A series of prominent authors and creators have sued OpenAI for using copyrighted material to train their AI. In...
Mario Draghi: This is How Europe Can Compete with US and China
By Emil Bjerg, journalist and editor
"We have reached the point where, without action, we will have to either compromise our welfare, our environment or...
The Difference Between Strategy and Tactics in Business
You want your business to succeed, but are you clear on the difference between strategy and tactics? Many people mix them up. Strategy is...
Is OpenAI Okay?
By Emil Bjerg, journalist and editor
Sam Altman and OpenAI recently completed a historic funding round, all while co-founders and executives are fleeing the company...
Top Tech Trends to Watch in 2024
By Emil Bjerg, journalist and editor
In the first month of the new year, we look at the tech trends and innovations that will define...
AI and Education: Promises and Pitfalls of Artificial Intelligence in Higher Education
By Emil Bjerg, journalist and editor
Artificial intelligence is making its way into higher education, from how students learn and get help to how universities...
2023 in Review
By Emil Bjerg, journalist and editor
With 2023 coming to an end, we review the most impactful events in a year that’ll be remembered particularly...
Anthropic Claims Their Claude Update Outperforms GPT-4 and Google
By Emil Bjerg, journalist and editor
Anthropic, backed by Amazon and Google, has released its Claude 3 model family. Their most intelligent model, they claim,...
ROI: The Ultimate Yardstick for Your Business Decisions
Return on Investment (ROI) is one of the most critical metrics in business, serving as a universal benchmark for evaluating the profitability of investments....
Altman’s Exit and Return: A Timeline and the Main Takeaways
By Emil Bjerg, journalist and editor
In an astonishing sequence of events, the tech world witnessed a dramatic exit of Sam Altman from OpenAI, a...
Gemini 1.0: Is Google catching up with OpenAI?
By Emil Bjerg, journalist and editor of The European Business Review
This Wednesday, Google released Gemini 1.0 - a long-awaited large language model intended to...
Hostile Takeover? Musk Defends DOGE in Dramatic White House Appearance
By Emil Bjerg, journalist and editor
Musk’s Department of Government Efficiency is facing repeated criticism for lack of transparency and potential overreach. Musk denies a...
GPT-4o: OpenAI’s Spring Update
By Emil Bjerg, journalist and editor
OpenAI has revealed several upgrades to GPT-4. Here’s what you need to know.
Weeks of speculation culminated on Monday when...
The Invisible Poison: Unmasking the Health Risks of EMF Radiation
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
From the smartphone in your pocket to the Wi-Fi router in your living...
The Future of Consumer Hardware for AI: What’s Next?
By Emil Bjerg
Ray Ban sunglasses powered by AI, Humane’s AI pin, Johnny I’ve’s collaboration with Sam Altman. Will a new generation of AI powered...
Trump 2.0: The Most Significant Members of His New Inner Circle
By Emil Bjerg, journalist and editor
Before Trump has even appointed his full cabinet, one nominee has already withdrawn. Here, we portray the most significant...
Franchising Explained: Unlocking Growth Opportunities and Navigating Risks
Franchising is a business model that allows companies to expand quickly by allowing independent entrepreneurs, known as franchisees, to operate their own branches under...
The Future of MBAs: From the Switch of Employer’s Perception to AI Redefinition and...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
The MBA, also known as a Master of Business Administration, has been the business degree...
“two sexes” – Trump Executive Order: From Gender Dysphoria Controversy to Gender Stigma
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
On his first day back in office, President Donald Trump signed more than...
A Portrait of Nvidia: A Company Facing Challenges During Explosive Growth
By Emil Bjerg, journalist and editor
Nvidia's growth has skyrocketed in the current AI boom, but the company also finds itself in the middle of...
Is Tech a Trojan Horse of Capitalism? Big Tech, AI and Digital Neo-feudalism versus...
By Marcelina Horrillo Husillos
Big Tech corporations such as Google and Meta have essentially colonized the world, by starting to supposedly offering “free” services (which...
How Will the US Presidential Election Affect Stock Markets?
By Emil Bjerg
Kamala Harris or Donald Trump as the next US president? With just a week left of the election campaign, we explore how...
The Future of European Management Education: In a Time of Geopolitical Tension, Global Realignment,...
By Marcelina Horrillo Husillos, Journalist and Correspondent at The European Business Review
During his first term as U.S. President, Trump famously rolled back numerous environmental...
What is Intrapreneurship? Innovation From Within the Company
This article explores how intrapreneurship empowers employees to innovate from within an organization. It explains how companies benefit from internal entrepreneurial thinking, outlines the...
What is Churn Rate and How to Reduce It to Improve Retention
Customers leave silently, but the impact echoes loudly across your revenue. Tackling churn rate means knowing why people walk away and fixing it fast....