How to Create a Business Facebook Page
A Facebook Business Page is a vital tool for any company aiming to succeed in today’s digital world. With billions of active users, Facebook...
From Doorsteps to Dealmakers: How Leaflets Drive Local Business Success
The Enduring Appeal of Localised Marketing
In an age dominated by global online campaigns, there’s something refreshingly personal about localised marketing. Businesses aiming to connect...
The Ten Factors CEOs Should Be Thinking About In Our New “Patchwork Quilt”
By Matthew Oresman, London Managing Partner, Pillsbury
Global Economic System
Over the last year, much of the world has gone to the polls: The US, EU,...
5 Transformative Changes to Help Companies Retain Talent in 2025
By Jason Warner
The media industry has a retention problem. While seemingly offering good pay, career progression and a creative working environment, companies are continually...
Maintaining a Strong Organisational Culture in a World of Continual Change
By Carole Valette
In today's environment of rapid and constant change, organisational culture has become a crucial focus. With persistent instability—that some are calling...
2025 Outlook: HR Trends Shaping Work in 2025
By Sirsha Haldar
With 2025 quickly approaching, businesses are grappling with the pace of change that is already taking place in the workplace. In this...
Holiday Season Burnout: How Can Family Businesses Manage Workload and Rest
By Alfredo De Massis and Emanuela Rondi
The holiday season is a particularly demanding time for many businesses, especially for family-owned enterprises. The combination of...
DEI Has Failed: Why Neurodiverse Talent Feel Excluded from the Workplace and What Leaders...
By Leanne Maskell
Diversity, Equity, and Inclusion (DEI) initiatives promised workplaces where everyone feels valued and supported. However, for many neurodivergent people, these promises...
Bet on Expansion! How can Companies Expand into Foreign Markets?
By Viktor Andrukhiv, Co-founder of Fibermix and Savex Minerals
Expanding into international markets helps companies build a stable order book that is not dependent on...
“Delegate to Grow, Deliver Work with Real Impact, Stay Deliberately Profitable:” Eight Creative, Tech...
From an AI-driven creativity crisis, the new junk food ad ban to a possible Omnicom/Interpublic merger, 2024 has been nothing if not challenging. As...
Marketing Strategies for Hotels
In the competitive landscape of the hospitality industry, effective marketing strategies are crucial for hotels to stand out. Understanding the latest trends and leveraging...
Content Marketing Funnel: Strategies for Every Stage of Your Customer’s Journey
By Ericka Marie Banting
Introduction
You developed a great product, researched the trends to market it, and promoted it on every relevant platform, including your standout...
Creating a Feedback-Driven Culture for Call Center Agents
Sustaining a high-performing call center team demands more than simply tracking data points and supervising customer interactions. Without clear and meaningful feedback, it's easy...
Exclusive Healthcare Experience: Why UMG is the Top Choice for High-Net-Worth Individuals
In today’s fast-paced world, high-net-worth individuals (HNWIs) are increasingly seeking exclusive, personalized healthcare services that align with their luxurious lifestyles. The demand for premium...
What AdTech Learned in 2024 and How the Industry is Preparing for 2025
This interview was conducted by the editorial team.
2024 was a year of gradual normalization for the AdTech industry after several years of instability. Amid...
Developing In-House Experts to Strengthen Your B2B Brand Authority
By Indiana Lee
In the B2B sector, thought leadership has become a powerful tool for establishing credibility and authority. As industries grow increasingly competitive, businesses...
Key Strategies for Business Growth
A concrete business growth strategy is more than just a marketing effort.
Growth is the lifeblood of any successful business, but achieving growth that is...
Behaviour Change from the Top-Down, the Middle-Out and the Bottom-up: How to Drive Culture...
By Andrew Saffron
The only reason to focus on culture is to determine whether it will help you achieve your goals or get in the...
Trendy Business Card Ideas to Stand Out in 2024
Why Business Cards Still Matter in 2024
Despite the rapid digitisation of communication, business cards continue to hold their ground as a personal and tangible...
Empowering Small Teams to Achieve More with Smartsheet
By Sarfraz Ali
UK businesses are at a critical crossroads in an era of unprecedented economic complexity. The recently announced UK government’s Autumn Budget with...
Estrella De Portocolom: Casa-Neo’s Award-Winning Luxury Villa Redefines Seafront Living in Mallorca
Casa-Neo Property Developers has been honored by the prestigious Luxury Lifestyle Awards in the category of Best Luxury Real Estate Developer in Mallorca, Spain,...
“Your Call is Important to Us”: The Business Psychology of Queuing
By Adrian Furnham
One sure way to disgruntle your customers is to oblige them to fritter away their valuable time in queues – whether in...
Neurodiversity as a Catalyst for Change in the Modern-Day Workplace
By Charlotte Roberts
Gone are the days of a ‘one-size-fits-all’ workplace, and as businesses strive to innovate and adapt, neurodiversity works as a powerful catalyst...
Why Personalization Is the Future of Online Marketing
Personalization in online marketing is the art of tailoring content, products, and interactions to meet the unique preferences and requirements of specific customers. It’s...
Know about PPC Management’s Future: Trends to Track in 2024
Reaching targeted audiences and generating quantifiable results, pay-per- click (PPC) advertising has grown to be a necessary component of digital marketing for companies. The...
Best Practices for Managing a Remote Team
In the last decade or so, the work environment has undergone a shift due to advancements in technology, changing employee expectations, and, more recently,...
Building Trust Through Honest Reviews
In the dynamic world of affiliate marketing, trust is the currency that drives conversions and fosters long-term relationships with your audience. Without trust, even...
The Role of a Leader’s Habits in Shaping Organisational Culture
By Sarah Langslow
As a leader, our teams observe and take cues from our behaviours and habits as to what’s acceptable – and what isn’t....
7th CIIE: A Glimpse into the Massive Market
The 7th China International Import Expo (CIIE), held last November 5, 2024 - November 10, 2024, once again welcomed the world to Shanghai, showcasing China’s...
The Power of Thought Leadership in LinkedIn Ads: Establishing Trust Through Expertise
Thought leadership has become a cornerstone of effective marketing, particularly for businesses looking to establish credibility and influence in professional spaces. On LinkedIn, a...
Creative Uses of Digital Signage to Enhance Brand Visibility
Digital signage in the form of screens and displays of all sizes is now common in public spaces, from airports and shopping malls to...
Prop Firms Trading – Pros & Cons Revealed
What if you could trade using someone else’s money and keep the profit? That’s prop firm trading.
Beginner traders often feel tempted by the idea...
Innovation Driving Qatar’s Future
Qatar is rapidly transforming into a global hub for innovation and technology. Guided by its ambitious Vision 2030 plan, the nation is investing heavily...
The Future of Business in the Middle East
The Middle East is undergoing a profound transformation in its business landscape, propelled by technological advancements, innovation, and shifting consumer demands. From renewable energy...
Public Investment Fund of Saudi Arabia: Green Technologies Projects and Other Partnerships with EU
As part of global efforts to combat climate change, the Kingdom of Saudi Arabia is advancing its green agenda, aiming for net-zero carbon emissions...
Why You Should Plan Your Business’s Social Media Calendar in Q1 (and 12 Helpful...
Planning your business’s social media calendar in the first quarter of the year can set a productive and proactive tone for the months ahead....
Why Your Business Needs to Implement AI into Marketing Strategies
By Marc Mazodier
With AI, developing more targeted and sustainable marketing strategies is no longer an impossible task. Here are ways AI can revolutionize your...
How to Build the Case for Culture Change
By David Liddle
Workplace culture can be the greatest asset, or the greatest liability, an organisation has. Yet it is widely misunderstood, rarely talked about...
McKinney Consulting’s Steve McKinney Highlights the Disadvantages and Hidden Costs of Not Hiring Executive...
Finding the right candidate to fill a vacancy in the executive ranks can be a complicated and time-consuming process. While some businesses may prefer...
Recruiting the Best Sales and Marketing Personnel: Effective Strategies and Insights
The foundation of any business is its sales team. By actively interacting with clients, learning about their needs, and offering solutions that successfully meet...
![iStock-1438575049 (1) [Converted]](https://www.europeanbusinessreview.com/wp-content/uploads/2024/11/iStock-1438575049-1-Converted-150x150.jpg "“Does Everyone Hear Me OK?”: How to Lead Virtual Teams Effectively")
“Does Everyone Hear Me OK?”: How to Lead Virtual Teams Effectively
By Sergey Gorbatov
In today’s world, virtual teams are no longer the exception – they’re the norm. Whether your team is fully remote or operating...
The Application And Impact Of Emotions in Politics
By Dr. Anna Rostomyan and Dr. Monika Klein
Emotions play a significant role in political decision-making. In this hypothesis, the authors suggest that emotions, such...
“Reverse Backstabbing”- The Art of Praising People Behind Their Backs
By Avi Liran
Gossip can be hurtful and malicious, leaving behind a bad smell. And while we may not always avoid it, we can choose...
Tips for Optimizing Your Marketing Business with AI-Generated Content
Businesses are constantly seeking innovative ways to enhance their operations and improve efficiency. One area that has gained significant attention is content creation, which...
Business in Europe with the New Trump Administration
The potential return of Donald Trump to the presidency has already sparked conversations around how his administration could influence global business. Europe, a major...
How Celebrity Culture Shapes Global Business and Entertainment
The phenomenon of celebrity culture is no longer restricted and rather is counted among the foremost important forces affecting businesses and entertainment globally. The...
YouTube Business Strategy: Tips for Promoting Your Brand Online
YouTube is not just a platform for entertainment, but also a powerful tool for business development. Millions of users watch videos every day, which...
The Psychology of Christmas
By Adrian Furnham
The "season to be jolly" is once more looming, and with it comes the uncomfortable sensation that one really ought to start...
Roadblocks to Success: What Early Stage Fintech Startups Often Miss
By Kyrillos Akritidis
The early stages of new ventures might be the most challenging times. Every quarter of a year, around 300,000 companies are launched...
Why Should You and Your Business Adopt an OpenHR Framework?
By Jeremy Blain
Welcome to the new era of human capital management - where independent talent and traditional roles unite to create a workforce that's...