Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth...

By Pierre Xiao Lu   Research Phenomena China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...

You Must Own Your Reputation: Networking, Entrepreneurship and Reputation

By Jim Pulcrano Reputation is owned by the people who gossip about you1.   This disquieting statement is by one of the preeminent researchers in the field...

Reclaiming the Battlefield of Consumer Influence

By Paul F. Nunes and Joshua B. Bellin Companies are increasingly finding their marketing messages contradicted – or worse, turned against them – by a...

Gamifying E-Commerce: Gaming and Social-Networking Induced Loyalty

By Yasmin Razavi, Bernard Ho and Mark S. Fox Introduction and Motivation Customer loyalty has been an ongoing concern of retail companies and with the...

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Laurence Vincent Though an act of pure fiction, there were three magical minutes of television that reminded many of us who make our careers...

Making China Your Top Priority

By Gong Li, Henry Egan and Andrew Sleigh Companies have never had such an array of options when it comes to investment opportunities in the...

Reinventing Professional Services: Building Your Business in the Digital Marketplace

By Ari Kaplan The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. This article offers insights on taking advantage...

Mapping Human Behavior for Business

By Alexander Bentley, Mark Earls and Michael J. O’Brien Brand data often show that “I’ll have what she’s having” is a better default setting than...

Good Profits and Growth How Net Promoter Helps Companies Thrive in a Customer-Driven World

By Fred Reichheld, Rob Markey and Andreas Dullweber Companies are now finding that the only path to sustainable growth lies through “good profits” and long-term...

The Need For Reputation Management Capabilities

By Daniel Diermeier Maintaining a strong reputation is critical for a company’s sustained success. Yet, almost every day a new crisis makes the headlines. These...

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