By David Dubois and Gilles Haumont With the wave of increasing digital footprints in today’s technology-driven business landscape, more and more brands are stepping up their efforts in terms of harnessing data and extracting value from it. This article presents the next big thing about branding that is shaping consumer-driven data analytics.
Companies collect tons of data nowadays, but most of them do not yet profit from that treasure. The situation can be compared to the peak of the California Gold Rush: all of the easily accessible gold had been recovered already and mining the rest had become
What are the Implications for Selective Distribution? By Xavier Derville and Jean-Noël Kapferer Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the modern distribution world? Combining their expertise
By Deborah Sherry Today, businesses are presented with a plethora of opportunities arising from digital transformation. However, not all business leaders know how they can turn such opportunities into tangible value for their organisation. The lingering
By Tadhg Nagle, Thomas Redman and, David Sammon Bad data impacts managers and their companies far more than most realise today and presents an enormous hurdle for any data strategy. They can take many simple steps to improve, but they must first “wake up”
Not every company will accept Bitcoin as a potential investment. However, businesses cannot deny the potential of the technology behind the cryptocurrency. Blockchain’s tamperproof nature is not only beneficial for recording Bitcoin transactions, it can
By Richard Markoff and Ralf Seifert As the manufacturing industry enters into the fourth industrial revolution or the Industry 4.0, supply chain leaders are challenged to make their enterprise processes more digitised – in order for their supply chain to
By Ben Wilde Better supply chain visibility is what you need to safeguard your brand. Trends ranging from globalisation and social media to rising consumer demand for responsibly and sustainably produced goods have transformed the role of the supply chain.
By Richard Markoff and Ralf seifert As part of the broader Industry 4.0 trend, the digitalisation of supply chains is happening quickly. Much of the attention is centred on innovations like cloud computing, software-as-a-service (SaaS) and advanced analytics.
By Michael Gravier, Christopher Roethlein, and John Visich In today’s rapidly changing business landscape, supply chain leaders are being challenged by the profound effects of digital economy on the relationship between consumers and the supply chain. In