A lot of individuals believe that the only way to increase the rating of their website in search engines is to get backlinks or external connections from other related websites. On the contrary, nothing could be farther from the truth. The practice of connecting inside your own site, also known as interlinking, is another way to help you improve your rankings on individual pages.
When it comes to optimizing a website, one of the most important activities is creating internal links. If you don’t do it correctly, it might be the difference between your material being indexed at all or appearing on the top page of Google search results.
However, it is more probable that a bad internal linking strategy would disregard your most critical sites and elevate content that does not suit your business goals. Even though this example is a touch extreme, it might be a very real situation.
Visualize the pyramid shape of your website. Place your home page at the top of the pyramid and arrange the rest of your site’s pages in a logical order below it. Google utilizes this hierarchy to comprehend the connections between your pages, which helps them determine what your website is about and how various web pages relate to one another.
The internal linking structure of your website is what search engines use in order to reach and crawl all of your content. In addition, visitors to your website browse between pages by using the internal connections provided. It is crucial to create a website that is well organized and has obvious internal connections if you want people to locate and read the stuff you have posted on it.
Orphan pages are those that don’t have any connections to other parts of the site. For example, orphan pages are notoriously difficult for site users to locate, and there is a possibility that search engines will never discover or index them. It is essential to have a solid internal linking structure if you want your website to be fruitful.
Internal Linking Directs Visitors and Google to Key Pages
Your most essential pages may be the ones on which you make money (like product pages), or they could be the ones on which you want users to spend the most time (like blog entries). You are providing a route for both your visitors and Google to follow by connecting to these pages from your menus and across the rest of your site.
Due to the aforementioned criteria, it is essential that both Google and the visitors to your site be aware of the locations of your site’s most vital pages. If Google is unable to locate your critical pages, it will not be able to rank those pages appropriately in the search results. If visitors coming from Google’s search engine are unable to access your crucial pages, they may abandon your website without doing the activities that you want them to do. Consequently, you need to ensure that you are connecting to your crucial pages from your site’s navigation as well as from elsewhere on your website.
Improving Your Website’s Link Structure
Here are some valuable recommendations to enhance the internal linking structure of your website:
- Optimize anchor text with relevant keywords: Choose descriptive and keyword-rich words for your links. Ensure that the anchor text accurately represents the content of the page you are linking to. For instance, when linking to your “About” page, you could use anchor text like “discover more about our company” or “meet our exceptional team.”
- Link to deep pages: While it may be tempting to only include direct links to your homepage and popular pages, it is crucial to also include links to deeper pages on your site. This approach helps search engines and visitors easily discover and navigate through all the valuable content your website has to offer.
- Utilize a combination of keyword-rich and brand-related anchor text: Alongside using keyword-rich anchor text, it is equally important to incorporate links with your brand name. This strategy not only contributes to enhancing your website’s branding but also aids in increasing brand recognition.
- Avoid excessive linking: Having an excessive number of links on a single page can overwhelm visitors and potentially appear spammy to search engines. Conversely, if you find yourself linking to numerous pages within your site, consider implementing a table of contents or an index to assist users in locating the information they are seeking.
A Good Internal Link Structure Enhances the UX
The goal of an internal linking strategy is not just to enable crawlers to figure out the structure of the website and convey link equity across pages. Getting your structure exactly right will ensure that readers can always discover the information they are seeking, which is another reason why it’s important.
People may be directed to relevant information on other pages using your internal linking strategy, which can be accessed from the page they are presently reading. You may make it simpler for users to traverse the contents of your website by providing links inside these pages to other sites on the same domain. In fact, the more you keep them engaged with relevant internal connections, the more likely it is that you are unconsciously assisting them along the buyer’s journey.
In addition, you may tailor the experience to your ideal client by considering personalization and offering customers internal connections depending on their interests and what may appeal to them. This method goes beyond the scope of this discussion since it involves more work than merely focusing on internal links for SEO.
One of the most important parts of on-page search engine optimization is internal linking. It not only makes Google’s crawling and indexing of your pages go more rapidly, but it also helps transmit PR (page rank) and authority from one page to the next inside your site. It implies that if you have a page on your website that gets a lot of organic traffic, you can use carefully placed internal links to direct some of that traffic to sites on your site that don’t get as much attention.
It is very necessary to have a solid internal linking structure in place if you want your website to be competitive. Get in touch with Benlola, a European search engine optimization and marketing agency that can assist you with optimizing the internal linking structure, keyword research, media campaigns, PPC, and much more.