Taking a Stand against the Gender Gap in Workplace Flexibility

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By Fiona Wylie

Workplace flexibility has become a central pillar in the modern employment landscape, reflecting a growing recognition of its importance for work-life balance, mental health, and overall employee satisfaction. At the heart of this movement lies a persistent and troubling disparity: the gender gap in workplace flexibility. Despite strides toward gender equality, women continue to bear the brunt of caregiving responsibilities, a reality that significantly impacts their professional lives and well-being.

Founded on the principles of equality and inclusion, Brand Champions emerged from Fiona Wylie’s personal experiences with the challenges of re-entering the workforce after maternity leave. This journey inspired her to advocate for more flexible work arrangements and address the broader issues of gender bias and inequality in the workplace. A company’s mission should be about promoting flexibility and fostering an environment where all employees, regardless of gender, can thrive.

The Gender Gap in Workplace Flexibility

Research commissioned by LinkedIn, involving over 2,000 workers and 503 hiring managers, reveals a stark reality: 52% of women have left or considered leaving a job due to inflexible working conditions. This statistic is a testament to the widespread impact of rigid work cultures on women’s careers.

Moreover, a survey conducted by Brand Champions sheds light on another dimension of the issue: the lack of support and understanding surrounding women’s health issues in the workplace. With 61% of female respondents perceiving a gap in support and 52% reporting increased stress levels at work due to women’s health issues, it’s clear that these challenges contribute significantly to the gender disparity in workplace flexibility.

Beyond Gender: Workplace Flexibility

At the root of the flexibility gap lies a deep-seated gender bias that assigns women a disproportionate share of caregiving responsibilities.

While women are at the epicentre of the flexibility gap, the conversation extends beyond gender. Mental health issues, generational expectations, and societal norms all play critical roles in shaping the landscape of workplace flexibility. We need to recognise these complexities and champion a holistic approach to addressing them, advocating for policies and practices that accommodate the workforce’s diverse needs.

The Impact of Gender Bias and Caregiving Responsibilities

At the root of the flexibility gap lies a deep-seated gender bias that assigns women a disproportionate share of caregiving responsibilities. This bias affects women’s, and the primary caregivers’, availability and commitment to work and influences employers’ perceptions and decisions regarding flexibility and accommodations. The result is a self-reinforcing cycle of inequality, where women are more likely to sacrifice their careers for caregiving duties, thereby perpetuating stereotypes and biases.

Strategies for Bridging the Gap

  1. Recognise and challenge gender biases
  2. Implement flexible work policies
  3. Support women’s health
  4. Promote equal caregiving responsibilities

Recognising and challenging gender biases involves a systemic overhaul of how gender roles are perceived within the workplace.

This means moving beyond mere awareness to promoting and practising inclusivity actively. For instance, training programmes can be designed to help employees and management understand unconscious biases and their impact on decision- making. Organisations can create a more equitable workspace by fostering an environment where employees feel comfortable calling out biases and suggesting improvements. Such efforts could lead to a significant decrease in gender-based discrimination and increase the representation of women in leadership roles, thereby changing the narrative around who is deemed “fit” for certain levels of responsibility and flexibility.


Another critical step is implementing flexible work policies as a universal benefit rather than a special accommodation. This approach acknowledges that work-life balance is a universal concern, impacting all employees regardless of their gender or parental status. By normalising flexible working arrangements, companies can dismantle the stigma often associated with utilising such options, which disproportionately affects women. Women, who are often reluctant to request flexibility for fear of being perceived as less committed to their careers, would benefit immensely from a culture that values output over hours logged. This shift enhances employee satisfaction and retention and attracts a wider talent pool, contributing to a more diverse and innovative workforce.

Supporting women’s health is pivotal in creating a workplace that recognises the unique challenges women face, especially concerning reproductive health, maternity, and related medical conditions. Providing health benefits, including support for mental health and maternity leave, and accommodating the needs of women going through menopause can significantly reduce the stress and health-related issues that affect women’s productivity and presence in the workplace. Such support not only aids in retaining skilled employees but also fosters loyalty and improves overall job satisfaction.

When women feel supported in all aspects of their health, they are more likely to engage fully with their work, aspire to leadership positions, and contribute to a positive workplace culture that values diversity and inclusion.

Women, who are often reluctant to request flexibility for fear of being perceived as less committed to their careers, would benefit immensely from a culture that values output over hours logged.

Lastly, promoting equal caregiving responsibilities is essential in addressing the root cause of the flexibility gap. This involves policies and societal change, encouraging all genders to share domestic and caregiving duties. Employers can play a significant role by offering longer paid paternity leave, flexible scheduling for all parents, and resources for caregiving. Such policies not only alleviate the burden on women but also challenge the traditional gender roles that perpetuate the cycle of inequality. When men are equally encouraged and supported to take on caregiving roles, it diminishes the implicit biases that often sideline women’s careers.

This equal distribution of caregiving responsibilities can lead to a more balanced representation of genders at all professional levels, reducing the gender gap in leadership and decision-making roles.

These strategies collectively create a foundation for a more inclusive and productive workplace. By addressing the underlying biases, promoting flexibility as a universal value, supporting women’s health, and encouraging shared caregiving responsibilities, organisations can significantly close the gender gap. This benefits women and enriches the workplace with diverse perspectives, experiences, and talents, driving innovation and growth.

Brand Champions, under Fiona Wylie’s leadership, stands at the forefront of this movement, advocating for a future where gender no longer dictates one’s career trajectory or access to flexibility. As we strive toward this goal, we must remember that true progress lies in collective action and commitment to equality for all.

About the Author

Fiona WylieFiona Wylie recognised the need for flexibility in the workplace after her journey returning to work after maternity leave and founded Brand Champions. Renowned for her “SOS” support, Fiona offers flexible marketing assistance with a quick turnaround, precisely tailored to the evolving needs of their clients. She’s heavily involved in charity work.


  1. LinkedIn Research on Workplace Flexibility (2023).
  2. Brand Champions Survey on Women’s Health Issues and Workplace Support (2023).


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