Craftsmanship Meets Technology: A Conversation with Christoph Grainger-Herr, CEO of IWC Schaffhausen
In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or...
“Electric Has Gone Audi”: An Exclusive Interview with Mr. Bram Schot
In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value...
How Luxury Brands can benefit from Personality-based Branding
By Klaus Heine and Haibo Xue
Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to...
Second-hand Luxury: Should Personal Luxury Brands Sell Pre-owned Products?
By Jean-Noël Kapferer
As luxury brands seek to protect their symbolic capital and prestige, entering resale markets is a strategy to be carefully considered before...
Luxury Brands Need to Reconcile Seven Dilemmas and Chart New Territory
By Dr Stéphane J.G. Girod
With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In...
Amazon, Just a Click Away from Luxury
What are the Implications for Selective Distribution?
By Xavier Derville and Jean-Noël Kapferer
Has the strategy of selective distribution, on which luxury brands depend for survival, evolved in the...
Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in...
By Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase and Nadine Hennigs
A growing trend in luxury tourism is the consumer’s desire for highest levels of customer...
Marketing Lessons Luxury Wine Brands Teach us About Authenticity and Prestige
By Klaus Heine and Francine Espinoza Petersen
Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain...
Designing Luxury Experience
By Vadim Grigorian and Francine Espinoza Petersen
In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates...
Luxury is a necessity in People’s Republic of China: Social Rejection of New Wealth...
By Pierre Xiao Lu
Research Phenomena
China is the second largest market for luxury goods in the world, behind the US and before Japan1. More...
D-Hotel Maris: the Ultimate Luxury Experience
D-Hotel Maris in Turkey combines the exotic elements of the East and modernity of the West through minimalistic style. Located in the stunning reservation...
