Program for Management Development (PMD) | Virtual Open Day – IESE Business School
September 15, 2026

- Start Date: September 15, 2026
- Duration: 2 PM CEST
- Department/Category: Business Case Discussion
- Location: Online
- Contact: https://www.iese.edu/contact-us/
- Read more here!
- Register here!
Are you ready to take your leadership to the next level?
Join us on September 15, 2026, for IESE´s Program for Management Development (PMD) Virtual Open Day and experience firsthand the transformative learning that has shaped the careers of professionals ready to make a bigger impact.
Led by Professor May-Anne Very, this interactive case session puts you in the role of a senior decision-maker—challenging you to analyze a real-world business scenario and choose a course of action among multiple viable options.
In this session, participants step into Ryanair’s fight to carve out a place for itself against established airline incumbents and explore the real meaning of competitive advantage. Through fierce competition, crisis, and reinvention, the case sharpens participants’ strategic analysis around positioning, trade-offs, and the choices that define long-term success.
Register now to take part in this powerful learning experience.
We look forward to welcoming you online.
