5 Best Features of Call Tracking Software You MUST EXPLORE

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By Nikunj Shingala

Do you know which aspects make an app successful? The answer to the question may be different from person to person. But What part do we have to consider behind the app’s success? It is very simple, App’s Features are the main pillars of the app’s success. Easy-to-use features make users operate easily and freely. It will be applicable in almost every scenario to boost user engagement.

When talking about call tracking software, you should first consider the features and then figure out how this software will ease your circumstances. A call tracking system tracks incoming and outgoing calls’ information and saves call sources and audio recordings. The technology enables the Pay-per-call, Pay-per-lead type business models associated with online marketing campaigns such as Google AdWords and SEO services.

So, here it is. Check out below the five best features of call tracking software that you should consider while searching for an excellent call tracking system.

5 Best Features of Call Tracking Software

1. Automatic Call Recording

It is essential to know how your team members approach your respective clients. The project conversion depends on the first approach. Whether you are an individual marketer or a business owner, this feature gives you the authority to know your team’s approach pattern. The secure call recording feature improves customer interaction quality and helps you to catch customer satisfaction.

2. Call Tracking & Forwarding

Generally, Call tracking software uses dynamic number insertion (DNI) to keep track of the online marketing campaigns, including PPC ads, Social media posts, and Local SEO. On the other hand, the call forwarding feature increases the availability and punctuality of the company as it forwards the call to the right person to ensure that every call is answered correctly. 

3. Lead Attribution & Reporting

A lead attribution report shows which marketing sources are driving qualified leads to your business at a specific point of your sales funnel. Knowing which marketing funnel brings the most significant return is essential for your future marketing efforts. The lead attribution model allows you to gain milestones differently based on the portion of the sales funnel.

4. Rich Analysis and Statistics

Rich statistics give you an extraordinary and enhanced understanding of your crucial call tracking solution. Eye-catching statistics represent the data more broadly. Call tracking software generates rich analytical reports that help you understand your sales data and ROI more broadly.   

5. Daily Status Reports

One of the easy ways to get the daily work update is with this fantastic daily status report feature. It automates reporting efforts by getting daily reports via platforms like email. Keeping inside track of everything that happened within your project requires time. You can track your team’s consistency and the entire workflow of the sales flow, caused you can generate different strategies accordingly.

Summing Up

A successful call tracking system must have the above features to provide ease and better performance. As you can see, we have discussed one of the essential features of the call tracking system that is very helpful to you and your team. We have tried to convey the best content to you. I hope it is beneficial for you. Thanks.

About the Author:

Nikunj Shingala is a young, passionate, and people person who engages, inspires, and nurtures his team to achieve their full potential. He has a keen inclination towards technology with extensive knowledge and working experience.

A strong believer in putting ideas into action, Nikunj is responsible for devising differentiated strategic initiatives, generating sales, overseeing accounts, business development, and team building.


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