No guest blogging?
That’s what some people in the SEO community are saying these days. They think that guest blogging is no longer an effective way to build links and improve search engine rankings.
But I disagree. Lots of people do. Guest blogging is still one of the most valuable SEO tactics around – if it’s done correctly. On the fence? In today’s guide, we’re going to dive into everything you need to know to ensure guest posting works for you and your business.
Why is Guest Posting Still Important?
Guest posting is still important because it’s an effective way to build links and improve your site’s search engine rankings. When done correctly, guest posting can also help you build relationships with other bloggers and influencers in your industry.
If you’re not familiar with guest posting, it simply means writing a blog post for another person’s website or blog. In exchange for your content, the host usually agrees to link back to your website or promote your article on social media.
Guest posting is a great way to get exposure for your website or blog, especially if you’re just starting out. It can also be used to build relationships with other bloggers and influencers in your industry.
Think of it this way. By posting on another website, you get all the traffic that goes to that website seeing your post, and if people think your content is valuable, they’ll come over to you. You’re basically sharing communities, and this is the premise that the entire influencer marketing industry is based on.
And last but not least, guest posting is an effective way to build links and improve your site’s search engine rankings.
However, it’s important to keep in mind that guest posting is not a quick or easy fix for your SEO problems. In order to see results, you need to be strategic about the guest posts you write and the sites you pitch them to.
Here are a few tips to help you get started:
Pick the Right Sites to Guest Post On
One of the most important things you can do when guest posting is to choose the right sites to pitch your articles to. Not all websites and blogs are created equal, and some will be much more valuable for your business than others.
When choosing a site to guest post on, look for the following:
-A website or blog that’s in your industry or niche
-A website or blog with a large audience
-A website or blog that’s well-respected and has a good reputation
If you’re struggling or don’t have the time to do this yourself, don’t just compromise. Instead, invest in the help of a Best Guest Posting Service that can find meaningful opportunities that will actually get you worthwhile results.
Don’t Stuff Keywords; Provide Value
In the past, some people used guest posting as a way to stuff their keywords into as many places as possible. But thanks to Google’s Penguin update, this is no longer an effective SEO strategy.
Instead of stuffing keywords, focus on writing high-quality, valuable content that will appeal to the readers of the site you’re guest posting on. The goal is to get people to read and enjoy your article, not skip over it because it’s full of keywords.
Guest blogging is still an effective way to build links and improve your site’s search engine rankings – if it’s done correctly. Be sure to be proactive when it comes to guest posting, and focus on writing quality content that will appeal to the readers of the site you’re pitching to. With these tips in mind, you’ll be sure to see success from your guest blogging efforts.