IT Leaders Must Collaborate to Thrive in the Face of Disruption

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By Duncan Tait

With the advancements in technology reaching their peak, we can see how powerful such disruptions are in upending our lives and the business processes in organisations, both in public and private sectors. What is needed now is to not just succeed in adapting to the ever-changing business landscape but also to thrive. In order to do so, we need to realise the importance of collaboration among and with technology experts across industries.


Whether we are talking about artificial intelligence, 5G connectivity or blockchain, recent advancements in technology have drastically changed not only how businesses operate, but also the way in which people live. Industries from retail to automotive are perfect examples of the disruption that is taking place on a large scale. For example, Amazon’s Prime delivery service has created a unique culture of immediacy that shoppers expect as the new normal, while Elon Musk’s commitment to making autonomous vehicles an everyday reality is set to change the future of driving.

Rather than erasing humans from the equation – as some alarmists have claimed will be the reality – AI’s value will lie in its ability to empower people.

However, whether digital innovations such as these are commonplace or emerging, business leaders cannot afford to be blinded by the promise of new revenue opportunities, unparalleled efficiency gains and the digital-first workplace of the future. It is up to business leaders and governments to ensure that new technology solutions are also designed with a greater purpose at their core: to improve the world around us.

Therefore, how can we as IT leaders extend the benefits of technology to the masses and guarantee that disruption creates a positive change? It comes down to three core elements: cross-company collaboration; building solid IT skills across the workforce; and ensuring that AI and machine learning are embraced in a way that completes, not replaces, everyday employees. 

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About the Author

Duncan Tait is CEO, SEVP and Head of Americas and EMEIA at Fujitsu with more than 27 years’ experience in the ICT industry. His deep business and industry knowledge and global perspective are critical assets that enable Fujitsu to achieve its mission: to use technology to improve global business and society.


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