The Forex market is one of the most dynamic and exciting industries in the world. For the most part, it is decentralized and completely liquid, with over $5 trillion volume in daily trades. Given its size and global reach, any Forex company needs its own distinct marketing strategy. The first two things a newbie to Forex trading should do is learn the basics and choose a reliable company to start with. You are actually missing a huge market if your Forex firm is not doing any type of Internet advertising. People who want to be involved in Forex are looking for the appropriate ways, and by using SEO, you can get their attention. Besides, SEO for Forex can help you develop a business plan that will lead your company to success.
Benefits of adding SEO to your content marketing strategy
There are several ways to attract traffic via website content. The first is paid (social networks, contextual advertising, etc.). The second is organic when the site is promoted to high positions in the search results. Both channels are effective, but they are different. For example, startups often do not have the opportunity to spend large sums on paid traffic. Just like it is written in ForexSEO’s case study, they prefer organic traffic. However, for advanced companies, attracting customers via search provides many opportunities as well. Here are the specific benefits of implementing SEO in your content marketing strategy:
1. Displaying the site to interested people
A person types a specific phrase into the search. For example, “downloading an investment proposal”. If your forex company offers this, then the user is very likely to find your site and perform the target action. Thus, people coming from search are hot clients.
2. Stable payback
A forex website is an asset. First, you need to create it, invest in development with the help of content, and gradually accumulate traffic. The long-term effect of SEO is obvious. The older the site, the higher the authority of the domain, and the more likely it is to rank well for certain key queries. That’s why it’s hard for new sites to get promoted. If you invest in SEO – you invest in the future. Your SEO efforts and investments will transform into traffic and real customers over the years.
3. Income increase
Implementing SEO is not cheap. Also, SEO takes time, so at first, it may seem like a hole in the budget pocket. But over time, the return on investment will become apparent. Traffic will increase, conversions will grow, and sales from new customers will boost as well. Therefore, there will be a positive jump in profitability. Another positive thing about quality content is the ability to use it for PR, stimulating people’s brand awareness, and improving customer interactions. So, your SEO investments will multiply with time and become cheap in the long run.
4. New opportunities for cooperation
Being in the top ranking of Google is not only useful for attracting customers. This is a chance to enter into a profitable partnership, get media coverage, and find new funding channels. Chances for successful collaboration are very high.
Why Forex SEO cannot be quick
With the possibilities and benefits of search engine optimization, everything is clear. However, why does it take such a long time? Here are at least three reasons:
1. High competition
People regularly look for information related to finances: where is it better to invest, how to make good money online, etc.? Therefore, high demand creates an uprise in offers, and sometimes they are not the most honest. Many companies are trying to advance on high-frequency queries, which causes difficulties with promotion. But it is still possible to get a good place in the search results, especially for B2B brokers. With a competent strategy and time, the promotion will be successful.
2. Importance of content
Most fintech companies are interested in the current generation. This target audience is quite technically savvy, often appreciates new applications, and requires quality products. Young people love to google information about how a device or program works, what the main differences are, etc. This is why the quality of content plays a key role in interaction with the target audience of Forex companies. Having a powerful blog is always a good idea, especially if it contains SEO Practices for Forex Brokers. But to create high-quality content for your audience, SEO specialists should always analyze its tastes and create appealing material, which takes some time.
3. Experiments with a strategy for beginners
Search engine optimization is effective when it comes to a product known to users. But what about a completely new product or service? Sometimes SEO requires creativity and a fresh look, especially when bringing innovations to market. Since there is no way to track and measure search volumes for new products, it is better to attract people with original content, the creation of which takes time and a high level of expertise.
Efficiency of SEO
As you have probably understood, measuring the efficiency of SEO for Forex companies is possible only with time. Content marketing cannot be a panacea and help every fintech company equally. But if everything is done correctly, including search engine optimization, then it will be possible to attract high-quality traffic, strengthen market positions, and spread information about the broker. However, we can tell you one thing for sure: SEO definitely works and is worth your attention, but the results will be visible after a certain time.