Do you want to make sure that people trust your online business? More people are shopping and making purchases on the internet than ever before. But, customers are also pickier when it comes to whom they buy from. They do not want to be caught up in a scam.
Unfortunately, there are scams out there on the internet, as well as companies just looking to make money. So, if you have a legitimate online business, you are going to have to work harder to be credible to customers. Here are five simple ways you can do this.
Have a UK Address
Instantly, having a UK business address is going to make you credible. People want to know that online brands have somewhere they are based. Indeed, a lot of people are familiar with cities in the UK, which ensures that you look dependable and trustworthy. For example, if you want to have a London business address, click here. W1 Virtual Office offers virtual offices in London and Mayfair, which is going to look impressive to customers. When they see your business address is in the UK capital, they are going to think highly of your brand compared to not listing an address.
Display Trust Seals
The internet can be a wonderful place. But, it can also be a scary one and there are many sites out there that are not safe. Indeed, many users are wary of new websites since they have all heard horror stories. You want to make sure that your online business appears trustworthy and safe. Otherwise, you are not going to have very many customers.
One of the best things you can do is display trust seals on your website. This is going to demonstrate that they can trust your site and you have passed certain standards and have won the approval of other customers. Often, this includes having the site verified by another party. In particular, you can get security seals that show your website is safe for transactions and it is free from any viruses. Seeing these trust seals will make customers trust you and see your business as credible.
Encourage Customers to Write Reviews
A lot of people rely on reviews when they are making purchase decisions. They want to know what other customers experienced with a product or service before they take the plunge and buy it themselves. Reviews will also tell the customer a lot about the company and this can be things they need to hear if they have not ordered from that business before.
Therefore, if you want people to trust your online business, you need to encourage your customers to leave reviews. There are many ways you can do this. You can send them an email after their purchase to remind them to leave a review. You can even offer a discount or enter customers into a prize draw to push them in the right direction. Either way, the more reviews you have, the more credible your business will appear on the internet.
Be Active on Social Media
Nowadays, a lot of people get their information from social media. This could be scrolling through Twitter or visiting Facebook. Either way, people are on these platforms at least a couple of times a day and this is something that you can use to your advantage. You can create accounts for your business and this can help people see your brand as genuine and credible. They can find out more information about you through these platforms.
Something you want to do is make sure that you are active on social media. You want to try to post content regularly so that you can gain followers. The more followers you have, the better this is going to look for your business. So, be committed to creating shareable content and posts, images and videos that people are going to be able to interact with. This is going to help the word get out about your brand and cement your place in the industry.
Have Easy-to-Find Contact Details
Many customers are going to want to contact you. But, if they cannot find your details very easily, this can raise suspicions. Therefore, you should always make sure that your website makes your contact details to find for customers. This can be at the bottom of the homepage, as well as having a dedicated ‘contact us’ page. This should outline not only outline your business address for mail, but also an email address that you regularly check. A lot of customers will find it helpful to use a telephone number. If you have the facilities, a live chat function is going to increase the credibility of your online business too.