Most companies are already aware of the importance of product packaging. Great packaging design can promote the brand, display the product, differentiate it from the competition, and allure potential buyers. However, the most important benefit of product packaging is arguably the fact that it can influence the purchasing decisions of consumers. The right design can attract attention, leave a good impression, and subconsciously encourage consumers to choose you over your competitors. This is vital for increasing revenue and supporting growth, so consider these important ways product packaging could impact your sales as well:
Offering protection
One of the main reasons product packaging was introduced in the first place is protection. While uniqueness, appeal, and advertising are all important aspects of packaging that should be considered, protection should never be overlooked. Keeping your products safe and sound during transport with good packaging is absolutely vital.
This helps to ensure items won’t be broken or otherwise damaged during deliveries, thus confirming products will arrive in good condition at their final destination. Surprisingly, this can directly affect sales as well. Not only does sturdier and heavier packaging aid in creating a more luxurious feel that attracts consumers, but proper protection also increases customer satisfaction and loyalty and helps in word-of-mouth marketing.
Reflecting the quality
As already mentioned, the packaging you select can also reflect the product’s quality, whether realistic or not. Most companies know that poor-quality and unattractive packaging won’t help in improving their sales even if they have the best products in the world. In fact, this can only achieve the opposite effect and possibly negatively impact customer loyalty and trust as well.
For that reason, it’s important to invest a bit more in product packaging design. If the packaging is simple and sophisticated yet unique enough to leave a good impression, consumers may perceive the product to be of higher quality. A bit of added weight, a larger size, and elegant materials can all be of help in this instance.
Attracting attention
In a highly saturated and overly competitive market, it’s all about increasing brand visibility, attracting consumers, and beating the competition. This can all be achieved with smart packaging design. A product that instantly draws the eye also seems more alluring and interesting to consumers, thus attracting buyers and increasing sales.
Australian companies are well aware of this aspect, for instance. That is why they often hire experts in packaging design from Brisbane to reimagine their products. With extensive knowledge and experience in this field, design experts know exactly how to create innovative solutions, increase visual appeal, and make products stand out on shelves. In turn, this aids local businesses in boosting their sales, and it may help your products in a similar way as well.
Redeeming the price
Across the US, on the other hand, businesses tend to be more focused on the price. Lower prices can increase competitiveness, but may end up negatively affecting profits as a result. With smarter and more intentional packaging design, however, local companies might be able to justify the higher price point.
Proper protection, the perception of good quality, and a luxurious experience can all redeem the price of a product. But when packaging is also unique, interesting, and appealing to consumers, these aspects can only justify the price point even further. After all, buyers prefer value and often look for products that will last or offer an exceptional experience – do the same with packaging.
Showcasing the brand
Branding is another important factor of packaging design. Your products are among the most critical parts of your business, which is why they should strive to convey your brand image as well. Make sure the product packaging is consistent with elements of branding such as fonts and color palettes, and consider including short branded notes or messages.
Take your target audience into consideration, too. You have to understand their needs, preferences, interests, and general expectations regarding product packaging. This all comes together to create more attractive and successful packaging that directly affects sales.
From protection and pricing to quality and branding, product packaging can impact your sales in a number of different ways. Make sure you work with the right design experts to enhance your packaging and ensure success.
