Marketing is an important tool for all companies, but for people who own small businesses, it’s crucial. Getting the company’s name out into the world and in front of as many people as possible will help it succeed. In the digital age, that means combining old-school methods with a strong online presence.
Ultimately, a small business owner wants people to recognize their logo or name immediately and associate it with good service. Getting there takes some work but the good news is it’s possible. Take the trucking industry, for example, many companies want fleet management software to improve driving and one of the first companies that come to mind is Netradyne. Another example is LuLaRoe for leggings. These businesses both started small but grew exponentially as they established their brand. Even McDonald’s started out as a single restaurant in California.
Some business owners may worry it’s going to cost an arm and a leg to market, but that’s not true. There are some easy steps companies can take to get the ball rolling without sinking a tremendous amount of money into it.
1. Business Cards Are Still Important
Business cards might seem old-fashioned in the digital age, but they’re still really effective. They allow entrepreneurs to prominently display their logos. This is helpful because customers will begin associating the logo with the company.
Business cards are also a quick and efficient way to hand over the relevant information for a company. For example, the phone number, address, and owner’s name.
2. Use Email
Building an email list is also very important. Small business owners can send out weekly newsletters to their customers with special promotions embedded in the mail. They can even use it in conjunction with localized SEO content from their websites.
3. Network, Network, Network
Networking is important no matter what career a person has, but it’s especially critical for those who own small businesses. By getting to know as many people as possible, an entrepreneur can expand their customer base. If a business associate is happy, they’re more likely to come back again.
Networking is just a matter of meeting as many new people as possible. Go to events held for small businesses. For example, if a person who has a company that aims to cut down on distracted driving, speaking to the local high school driver’s ed teacher or driving school would be a good idea.
4. Join The Local Chamber of Commerce
Keeping with the networking theme, small business owners might want to join their local Chamber of Commerce. It’s a great way to meet and associate with other entrepreneurs in the city.
Businesses that belong to the chamber usually have a bit more credibility than those who do not belong. Further, it’s a good way to plan events for the city and find ways to give back to the community. People respond really well to companies that show they care about the town they’re in.
5. Use Social Media to Advertise Discounts
Building a social media presence for a business is very important in the digital age. Additionally, it’s a free way to advertise upcoming promotions or special deals for followers. Also, these accounts make it easy for the customers to give feedback and the business owner to interact with them.
Marketing Their Way to Success
Once a business owner finds what works for them, marketing gets a lot easier. It’s one of those times when throwing everything against the wall and seeing what sticks works really well. And companies don’t have to break the bank to do it.