By Kevin George
Businesses have long struggled to manage different teams from different domains internally because of the unavailability of the right person at the right time in the right place.
By forming strategic alliances with offshore service providers, you can maximize the effectiveness of your email marketing campaigns while benefiting from a number of advantages, including cost savings, specialized expertise, time zone compatibility, scalability, and a focus on core activities.
Today, we will talk about how leveraging offshore email marketing campaign services can boost the growth of your business. Let’s dive right in.
Here are the Top 5 Advantages of Hiring an Offshore Email Campaign Manager
1. You Will Save a Lot of Money
Hiring an offshore email campaign manager will cut your costs because of the following three reasons:
a. Lower labor costs compared to local hiring.
Many companies are turning to offshore service providers, which tend to be situated in areas with less labor expenses.
b. Reduced overhead expenses.
By contracting with a team in another country, businesses can save money on the cost of maintaining an in-house email marketing team. This includes rent/mortgage payments, utilities, insurance, and employee salaries.
c. Access to a larger talent pool.
Offshore service providers may employ vast, diverse teams with various degrees of experience in areas like email marketing. Subsequently, you get the liberty to choose from a larger pool of applicants.
2. You Will Receive Unparalleled Expertise and Specialization
Offshore email campaign managers have the expertise of working with companies across the globe in different industry sectors. Their expertise will help your business because of these two reasons:
a. They are skilled professionals boasting years of experience in email marketing.
Email marketing campaign managers with international experience are typically specialists in their sector. From list segmentation and A/B testing to email design, content creation, automation, and analytics, they have it all covered.
b. They have knowledge of industry best practices and trends.
They are abreast of the most recent changes in email marketing theory, software, and regulation. Committed to constantly upgrading their skill sets, they may adopt novel approaches, make use of state-of-the-art tools and platforms, and ensure compliance with data privacy rules to ensure your campaigns come up on top.
3. You Gain a Time Zone Advantage
The time zone advantage will benefit your business in the following ways:
a. Using different time zones for round-the-clock operations.
Companies can ensure continuous email campaign management with personnel situated in multiple time zones. Because of this, any problems that arise with the campaign may be quickly dealt with by the offshore team, even if the onshore team is unavailable.
b. Faster response times and efficient campaign management.
By zeroing in on an offshore team that operates in the same or similar time zone as you, will facilitate smoother communication and faster decision-making, paving the path for enhanced output.
As a result, email marketing campaign services may be executed more quickly and effectively because the offshore resource can respond quickly to urgent requests and last-minute alterations.
4. You Have the Scalability and Flexibility at Your Fingertips
Offshore service providers can easily adjust their resources to meet the ever-changing needs of their clients. An organization may rely on the flexibility of its offshore workforce to scale up its email marketing during busy times.
They are free to increase or decrease the number of people working on the project at any one time. Organizations can allocate the correct number of personnel to oversee email marketing initiatives at any given time because of this scalability.
5. Focus on Core Business Activities
- When you offload your email campaign management to experts, you get the freedom to grant more focused attention to other pivotal aspects of your business.
- With the support of the offshore email campaign manager, you will benefit from the specific knowledge and attentive care of a seasoned marketing professional. This will allow your business to concentrate on core competencies:
Simply put, you are spared from trying to do everything at once. Subsequently, performance, productivity, and the ability to provide superior goods and services all improve.
How to Choose an Offshore Email Campaign Manager?
1. Define your requirements and expectations:
It’s important to lay out your specific needs and goals before deciding on an offshore email campaign manager. Find out what has to be done, who you’re trying to reach, and what you hope to accomplish with your campaign.
2. Research and shortlist reputable offshore service providers:
Find a business that has been around for a while, has a good reputation, and has satisfied customers as references. Investigate business databases, discussion boards, and review sites to learn more about your options. Take into account their level of expertise, the kind of clientele they’ve worked with, and the services they’ve provided in the past.
3. Communication and collaboration capabilities
Determine if you can effectively communicate with the provider, including whether or not your preferred language is spoken.
Find out more about their work ethic, modus operandi, response times, and everything that will shape your collaboration with the resource. At the end of the day, it is critical to make sure that everyone is on the same page over the entire campaign.
Key Takeaways
An offshore email campaign manager will not only save you the headache innate to in-house hiring but also leverage their vast industry expertise to drive exciting results for your business. We hope this article will help you select a resource that’s just the right fit for your requirements.
About the Author
Kevin George is the head of marketing at Email Uplers, which specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his email marketing blog.
