Understanding Real Estate Crowdfunding: A Beginner’s Guide

real estate crowd-funding

The real estate investment game is changing, and it’s all thanks to crowdfunding. This new approach is shaking things up, making real estate investing accessible to more people than ever before. We’re going to take a close look at how real estate crowdfunding works, why it’s catching on, and what you need to know before jumping in. 

I’ll also check out some of the big players like Arrived Homes and see how they’re making it easier for everyday investors to get a piece of the property profit pie. Whether you’re new to investing or just curious about this trend, this guide is here to walk you through the ins and outs of getting into real estate through crowdfunding.

What Is Real Estate Crowdfunding?

Real estate crowdfunding is a modern investment approach where individuals collectively invest in real estate projects through online platforms. This method pools money from numerous investors, allowing them to participate in real estate investments that were traditionally reserved for wealthy individuals or institutional investors. Since its advent in 2012, real estate crowdfunding has become one of the most popular investment alternatives for individuals and large corporations seeking to expand their investment portfolio. 

Through crowdfunding platforms, investors can put their money into a variety of real estate ventures, from commercial developments to rental properties, often with smaller amounts of capital than would be required if investing individually.

Pros & Cons of Real Estate Crowdfunding

To help you better understand if Real Estate Crowdfunding is right for you, I’ll get into the benefits and drawbacks of the industry overall: 

Pros Of Real Estate Crowdfunding

  • Accessibility: Crowdfunding opens the door for average investors to participate in real estate markets with significantly lower capital than required for traditional real estate investments.
  • Diversification: It allows investors to diversify their portfolios beyond stocks and bonds, spreading risk across different types of assets.
  • Potential for High Returns: Real estate investments can offer attractive returns, often higher than traditional fixed-income investments.
  • Transparency: Many crowdfunding platforms provide detailed information about investment opportunities, including projected returns and detailed property analysis.

Cons of Real Estate Crowdfunding

  • Risk of Loss: Like any investment, there’s a risk of losing capital. Real estate markets can be unpredictable, and individual projects can fail.
  • Liquidity Issues: Real estate investments are not as liquid as stocks or bonds. Selling your stake in a crowdfunded property can be challenging and time-consuming.
  • Management Fees: Crowdfunding platforms often charge management fees, which can reduce overall returns.

Top Real Estate Crowdfunding Companies

Now that you know about the pros and cons of Real Estate crowdfunding, let’s discuss some of the top players in the game. 

Arrived Homes

Arrived Homes is shaking up the real estate game by making it super easy for just about anyone to get into rental property investment. Launched in 2019, this platform is all about residential properties. It lets you buy shares in rental homes, so you’re kind of like a landlord, but without any of the usual headaches. As of 2023, they’ve got over 225 homes in their portfolio, spread across 39 markets, and investors have poured in about $85 million.

What’s cool about Arrived Homes is how they handle everything. You invest your money, and they take care of the rest – managing the property, finding tenants, the whole nine yards. Your investment goes into a trust within an LLC, so you’re not on the hook if things go south. 

The best part? You can start with as little as $100, and their platform is a breeze to use. They keep you in the loop with regular updates on how your properties are doing, both performance-wise and financially. If you’re looking to get a piece of the real estate pie without the hassle, Arrived Homes is definitely worth a look.


EquityMultiple is making some serious waves in the world of real estate crowdfunding. Launched in 2015 out of New York, this platform is a real gem for accredited investors who want a slice of the commercial real estate pie. What sets EquityMultiple apart is its savvy mix of high-tech and traditional investing. It’s like having the best of both worlds, making it easier for investors to dive into a variety of real estate deals.

The platform offers everything from pooled investments to getting in on individual commercial properties, and even real estate notes, with the entry point for investments starting at about $5,000. Plus, their partnership with Mission Capital Advisors means they’ve got some solid industry backing and a wider range of projects to choose from.

What I really like about EquityMultiple is how upfront they are about fees and how picky they are with their investments. They really do their homework to make sure they’re only offering top-notch opportunities. For anyone looking to get into the more sophisticated side of real estate, especially in commercial properties, EquityMultiple is definitely worth checking out.


As we wrap up our journey through the world of real estate crowdfunding, it’s clear that this innovative investment approach is transforming the landscape of real estate investing. Platforms like Arrived Homes and EquityMultiple are leading the charge, making property investment more accessible and diversified than ever before. 

With options ranging from residential rental properties to commercial real estate, these platforms cater to a variety of investor preferences and risk tolerance. However, it’s important to remember that like all investments, real estate crowdfunding comes with its own set of risks and challenges, including potential liquidity issues and management fees. 

Ultimately, for those looking to diversify their portfolios and explore new avenues in real estate, crowdfunding offers an exciting and increasingly accessible option.

Disclaimer: This article contains sponsored marketing content. It is intended for promotional purposes and should not be considered as an endorsement or recommendation by our website. Readers are encouraged to conduct their own research and exercise their own judgment before making any decisions based on the information provided in this article.


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