In the second of three episodes based on Travel for Q3 we talk to McKinsey Partner Melissa Dalrymple about her recent article, “Make it better, not just safer: The opportunity to reinvent travel” including the current pain points for travellers in a “friction-laden experience” and how we might get back to the golden era of travel when romance and excitement, not stress and inconvenience, were features of the travel experience. How travel companies might pivot in their ways of working and customer engagement frames the discussion around concrete action.
[Podcast] Episode 31: Re-Designing Travel with McKinsey’s Melissa Dalrymple
TOP READS OF THE WEEK
GenAI: Prompting A Better Marketing Strategy
By David Dubois and Joerg Niessing
Amid the rise of GenAI, executives must master prompt crafting to optimize their marketing and sales strategies.
In the ever-evolving world of digital marketing, the ability to craft impactful, audience-centric...
Navigating the New Frontier: Embracing Talent 5.0 While Paving the Way for Talent 6.0
By Iolanda Triviño, Simon L. Dolan, and Pedro Cesar Martinez
In the changing world of employment, it's more important than ever to understand the shifts in talent dynamics that are defining our future as organizational...
LATEST FROM OUR COLUMNISTS
Navigating the New Frontier: Embracing Talent 5.0 While Paving the Way for Talent 6.0
By Iolanda Triviño, Simon L. Dolan, and Pedro Cesar Martinez
In the changing world of employment, it's more important than ever to understand the shifts in talent dynamics that are defining our future as organizational...