Nowadays, businesses need to have a great online presence. That means being active in communicating your video content using live streaming.
Live Streaming is a way to connect with your audience in real time, answer their questions, and give them a behind-the-scenes of your business. To help you with it, hiring your live stream, hiring a livestreaming Melbourne service is more important than ever.
There are factors to consider – from equipment and cost to customer support. So, keep reading to find out!
Not Convinced You Need a Live Streaming Service? The Pros That May Change Your Mind
Live streaming is the process of real-time broadcasting video online. It’s different from traditional video in that it’s not pre-recorded; instead, it’s shot and broadcast in real time. This makes it a powerful communication tool, allowing businesses to connect with their audiences.
So it stands to reason that if you’re not using live streams as part of your marketing mix, you’re missing out on a great opportunity.
But what if you don’t have the time or resources to produce high-quality videos in-house? That’s where live streaming services come in.
Benefit 1: Increased Engagement
A professional video-streaming service can help you increase engagement with your audience. They can assist with promoting your stream on social media and other platforms. Plus, help you moderate comments and interact with viewers in real time.
By increasing engagement, you’ll be able to grow your audience and keep them coming back for more.
Benefit 2: Quality Matters
If your stream is pixelated and has poor sound quality, your viewers will become frustrated and tune out. A professional live-streaming service provider has the equipment and expertise to ensure that your stream is high-quality. Additionally, it’s free of technical issues.
Benefit 3: Improved ROI
If you’re using live streaming for business purposes, you’ll want to ensure a good return on investment (ROI). A professional service can ensure that as many people see your stream as possible and that it aligns with your business goals.
The Dos and Don’ts When Hiring the Best Live Streaming Service
Whether it’s a small one or a large corporation broadcasting, choosing live-streaming platforms is essential to ensure a successful event.
Here are dos and don’ts to consider so you can start connecting your audience – in Melbourne or around the world.
Do your research.
There are a lot of different live-streaming services on the market, and it can be tough to determine which is right for you. That’s why it’s good to do your research and compare features and pricing before making a decision. Once you’ve narrowed down your options, take some time to read customer reviews and compare features side-by-side.
Do consider your audience.
Who are you trying to connect with in your live stream? Is it customers in a specific geographic location? How many viewers do you expect?
Before signing up for the best live-streaming platforms, think about how many viewers you expect. If you’re just getting started, it’s probably safe to say that your audience will be relatively small. In that case, find a service that doesn’t charge extra for larger audiences.
Do think about interactivity.
Some live streaming services allow viewers to interact with the presenter in real time via chat or video conferencing. If this is important to you, choose a service that offers it.
Don’t skimp on equipment.
In order to stream high-quality video, you need high-quality equipment. That means investing in a camera, microphone, and lighting setup.
Make sure to choose a service with high-quality video and sound. This is to ensure that your stream comes across as polished and put-together. This will help avoid any lag or interruptions in your live stream.
Don’t neglect customer support.
Even with careful planning, things can sometimes go wrong when live video streaming. That’s why it’s better to choose a service that offers reliable support in case of difficulties.
The last thing is for your live stream to go offline in the middle of your event! Look for a service that offers 24/7 support so that someone will be available to troubleshoot what may arise.
Don’t wait until the last minute.
Trying to find a video streaming platform at the last minute is not only stressful, but it can also be costly. If you wait until the last time, you may end up paying more than necessary or settling for a service that doesn’t meet all of your needs.
With the rise of social media platforms, businesses are turning to live streaming. While live streaming can be a way to connect with your audience, it can also be an uneasy task to undertake on your own. That’s where getting a professional live-streaming platform can come in handy.
When choosing the best live-streaming platform, follow the considerations above. Also, be familiar with each platform’s features. This ensures that everything runs smoothly when it’s time to connect with your audience online!