Join Kim Watts, Associate Professor in Contemporary Marketing Theory and Application as we explore the delicate balance between brand building and performance marketing.

Friday 8 March 2024

09:00 – 10:00 (GMT) Find out what time this is in your time zone.

Register to attend

In today’s fast-paced market, companies will often prioritise performance marketing and immediate sales activation. Marketers, especially in the digital realm, might find themselves caught in a cycle that sacrifices long-term brand growth for short-term wins. But how do we break the cycle and what comes first?

Delve into the delicate balance between brand building and performance marketing, in our exclusive MBA Masterclass, hosted by Kim Watts, Associate Professor at the University of Bath School of Management on Friday 8 March 09:00 (GMT).

Drawing from Field and Benet’s ground-breaking insights in ‘The Long and The Short of It’ we will explore strategies that will help you to:

· Shed light on the critical need to strike a balance

· Meet increasing business demands

· Cultivate a sustainable pipeline for future growth

Register now

Secure your spot for this insightful discussion, where you’ll uncover actionable insights to strike the ideal balance between immediate sales activation and cultivating a lasting brand presence.