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TOP READS OF THE WEEK

Generative AI

Six Ways Companies Can Use Generative AI to Boost Performance

By Ram Gopal, Professor of Information Systems Management at Warwick Business School The AI of the beholder: Managers need to examine where AI can improve workflow processes. Generative AI’s impact on productivity could add trillions...
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Navigating the Future of Online Advertising with WEB3

By Frank Cespedes and Ben Plomion For years, digital ad spend was a steadily growing portion of marketing budgets, reaching over $601 billion globally in 20231.  But online advertising faces challenges that mean a transformative...

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