By Alison Williams
Business communication with countries around the world requires accuracy. If you own or manage a business and are yearning for success overseas, cutting corners by not translating your product marketing content accurately can affect your reputation and your product’s success overseas.
In order to ensure success in your marketing campaigns you should hire highly-skilled experienced translators who have proof of providing multi language solutions to multinational businesses. If your business documents require translation solutions that need legal translations, then you need to work with a translation service that has legal document translators available to meet your translation requirements. Translating legal documents is a big challenge and good translations need to be accurate. You cannot expect online translators like Google translate to do accurate business or legal translations for you.
If part of your business operates online then visitors from different parts of the world have the chance to visit your website. By translating your website marketing content into many languages it will help visitors from around the world appreciate the product you have to offer and will help to attract business if you have provided local translations that suits the targeted market.
Translation grows your following
Translation helps your business to reach out to more customers than you could ever hope to get if you only market to your local area.
Improve your business’s credibility
With reliable business document translations it can assist you to increase your business’s credibility. It ensures your branding and corporate messages aren’t ever lost. To add power to your brand’s image, it is of the utmost importance to keep your targeted market’s eyes on your product all the time. Translating your marketing content into the local languages of many different international markets is a great way to do this. When your targeted customers find your content in their own language, it makes them feel more valuable and they believe your product is valuable too.
As more and more businesses step into foreign markets there is an increasing need for clear communication. Translations have helped industries attract huge markets and an international audience. Many businesses have grown to become the key brand for international buyers because they have correctly marketed their product through effective translation strategies.
6 Key Documents that Require Translations
1. Marketing & advertising documents
Marketing and advertising translations are the most important because when you get a translator to translate your media and marketing content into your targeted customer’s language, you are basically attracting a new type of visitor to your website, and the translations enable the visitor to learn everything there is to know about your product.
2. Legal Documents
If you wish to set up your business in a country overseas, you must ensure that any legal documents, like contracts, permission of work letters and contracts are translated into the targeted language.
3. Technical Documents
You may have some product catalogues and manuals, drawings, service instructions and software manuals which are necessary to use your product. These documents need to be translated into the native languages of your customers.
4. Emails and Newsletters
Communication is important to all businesses whether it is offline or online but especially for online businesses. It is very important to communicate regularly with the customers through emails or newsletters as it gives some credibility to your business and your product.
Product patents need to be translated into foreign language so that you can be sure no one will copy your idea. There is nothing worse than getting involved in litigation because you have failed to expose your patents in different languages.
About the Author
Alison Williams gained an MA in Applied Linguistics and started to move into writing as a means of securing an income. She has since then specialised in writing blog posts and web pages for a variety of clients including those in the legal and translation niches. Alison has built up the ability as a highly skilled writer to communicate with a variety of audiences and in an array of styles and formats. Over the past few years, she has worked with executives, entrepreneurs, industry experts and many other professionals in writing and publishing, SEO web content, blogs, newspaper articles and more.