With everything and everyone going more digital today, building a website for your business is an absolute must. It will serve as your online storefront, where visitors can learn more about your brand and offerings. Those visiting your site can become leads and, eventually, customers.
But it’s not enough to have a website alone. How can you gain more customers if people can’t find your website in the first place? Connecting with your prospects is crucial to driving quality traffic to your site and increasing your bottom line.
Millions of sites compete to get noticed on Google searches and other search engines. Search engine optimization (SEO) is among the effective marketing strategies businesses use to make their site more visible.
You can use numerous SEO techniques to get an edge in digital marketing. But a virtual private network (VPN) is a great SEO tool that’s often overlooked. Learn how you can improve your SEO using a VPN.
Encrypt Your Internet Traffic
Your website will collect and store valuable data from your login credentials, user data, and client’s financial details. Most of this sensitive information interacts with the web, where cybercriminals are waiting to attack. One bold move from hackers can cause you to lose all your SEO efforts.
Being hacked can affect your site’s performance on search engine results pages (SERPs). After being a breach victim, your website could lose rankings or be blacklisted by the web hosting company. Note that nobody would want to visit a site marked as dangerous to users.
While using a VPN won’t prevent all breaches from happening, it can advance your internet security. It will encrypt your traffic, preventing your Internet Service Provider (ISP) from capturing your credentials. It will make it harder for unauthorized users to break in and steal your data.
Access Location-Specific Ads
Location-specific SEO is an excellent way to target your advertisements toward a local audience. It helps extend your reach by creating personalized messaging based on their physical location. It allows you to compete for your targeted areas.
But search engine results are location-based. Thus, it cannot be easy to see the type of results an online user from another country would get. Finding out what people are searching for would also be challenging.
By connecting to a VPN router, you can mask your real Internet Protocol (IP) address and appear as if you’re in a different country. It will give you easy access to local ads and see what type of competition you’re facing.
With a VPN, you can also easily look at how your ads are displayed for a particular location. This is beneficial, especially when you want to expand your target market and improve your SEO strategies.
Acquire Foreign-Local Keyword
Determining the particular search terms used in another nation can be challenging. However, there are instances where the location of your targeted audience is outside of your country. The problem is that you may not have immediate access to the local search results for these foreign locations.
You can acquire and analyze the local searches of those areas using a VPN. This will allow you to perform search queries with all the localized ranking info you need and use foreign-local keywords more naturally.
With a VPN, you can have more optimized keywords and create a better SEO strategy for your targeted customers.
Monitor Your Competition Anonymously
Competition is an inevitable part of digital marketing. Analyzing what your competitors are up to and how their websites perform will help you keep up. While imitating their SEO tactics sounds good, it can also hurt your marketing efforts.
Competitors can track your IP address. If they find out you’re an operator of a competing site, they will likely block your IP address or start hiding in their tracks. Prominent search engines like Google can also trace your digital trail. They can penalize you if you use strategies against search engine guidelines. You can protect your site from these threats with a VPN.
Using a VPN lets you keep an eye on your competitors’ activities without worrying about being noticed. It’s also an effective way to keep your SEO strategies concealed. Since your actual IP address remains hidden, you can share content without revealing your device’s location.
One Final Note
A VPN has a lot of advantages when it comes to optimizing the search engine and amping up your online security. But, like any other SEO tools, not all VPNs work in the same way. They come in various types and have different features.
The number of locations and the nature of encryption methods are among the significant factors that digital marketers and SEO professionals consider. Thus, conduct thorough research before committing to any VPN provider. This will help you choose the best one that will help secure your data and boost your SEO strategies.