How to Blog for Your Business The Right Way


Millions of people have taken to blogging. Each day, more than a hundred thousand new blogs come up. Blogging is also a key strategy for businesses big and small. Do all these blogs become successful? Unfortunately, very few. In fact, very few bloggers use the right strategy to make their blogs successful. If you are a business owner who wants to add a blog to your company, please continue reading this article. 

What is blogging?

When you write something on an online diary, that activity is called blogging, it is the short form of “web logging.” One can blog on any subject, such as health, technology, academics, online games, such as, home improvement, fashion, and so on. 

How to start a blog?

You can easily start blogging in some easy steps. First, identify a topic that you have expertise in. 

Next, buy a domain name from sites, such as GoDaddy, Namecheap, Bluehost, etc. You can buy it for six months, one year or even more. Or ensure your business website has a blog section installed

You would also have to buy hosting space for your blog. A hosting space is like taking a flat for rent in a building. Your blog needs this hosting space in order to be visible to the outside world.

Now pick a theme or appearance for your blog. You also need to choose a few functionalities or plugins for that blog. These are tools that help your blog to function in the desired manner. Here are some free plugins that you can use in your blog.

  • Installing plugins

You can do this job on your own. However, if you are a beginner, it’s better to hire an expert for installing the plugins. Follow this guide to install these tools. 

Caution: Some of these tools might crash your website, so please read online reviews. 

  • Google Analytics

How is your blog performing in terms of traffic and other statistics? Find your blog traffic statistics by installing Google Analytics on your blog or website. It’s advisable to get an expert to install this amazing Google tool, though. 

Now that your blog is up and ready, it is time to post your first article on it. But how do you ensure you are getting traffic? 

This is what you need to do. 

Blog optimization

Identify the right keywords for your blog. Keywords or phrases help search engines crawl your blog and show it to the readers. 

There are several great tools for keyword optimization, such as Google’s Keyword Planner, Ubersuggest, etc. Since keyword optimization is quite complicated, hire an expert for this purpose. 

Every blog post needs a meta description. A meta description is a short and raw description of the specified blog post. It helps readers make up their minds whether they should read that article or not. 

  • Images

Use images to retain your readers. Images are emotional hooks that keep your visitors around. 

If you are using someone else’s pictures or videos, credit them. 

  • Reader-friendly text

Make your blog post reader-friendly by writing shorter sentences. Don’t use complicated words; treat your reader as a small child. Explain everything to him in simple language. 

Break the entire text into several paragraphs. Each paragraph should have 50 words at the maximum. 


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