The combination of solid packaging and pure products plays a significant role in the success of any business. As new and innovative technologies emerge, end-users now require more interesting packaging solutions. Due to their shimmery and bold appearance, holographic packaging makes an immediate impression.
If you want to know more about business growth with Holographic packaging, then read the full article.
Role of Holographic Packaging
Here are some of the contributions of Holographic packaging to business growth are given below.
- A great attention grabber
- Optional customizations
- Eco Friendly and Recyclable
- Visualizations in 3D
- Protective and Durable
- Promotes Product Authenticity
- Promotes Product Authenticity
- Economical and Reasonably priced
A great attention grabber
Packaging is a necessity of businesses nowadays. For that purpose, holographic packaging can be a good option that stands out in the competitive environment. These boxes have 3D looks, making them close to realistic; that’s why they easily attract the customer’s attention.
You can use custom-printed logo boxes along with bold fonts and patterns to enhance your product looks. Furthermore, you can also add barcodes, digital QR codes, and tracking features, which are helpful and appealing features; therefore, customers can easily verify their purchased products by scanning them.
Holographic packaging has a lot of customization options that you can choose according to your need and want. You can shape this material into any form. From rigid boxes to shopping bags, any packaging can be possible with this material.
Furthermore, you can increase its layers to make it more sturdy and robust according to your product requirements. You add different add-ons, such as embossing, debossing, foiling, and spot UV, to enhance its looks even more. Additionally, stickers and labels can be added to this stock.
Eco Friendly and Recyclable
One of the most prominent features of this material is its eco-friendly and recyclable nature. It has no impact on the environment, which is a positive aspect. It also acts as a free marketing tool for the business as most eco-enthusiasts are attracted to and love to buy those products that have eco-friendly packaging. It will make a positive, long-lasting impression on customers’ minds and provoke them to buy again from you.
Note: Don’t forget to mention Eco-friendly recyclable packaging on your packaging.
Visualizations in 3D
This three-dimensional image is one of the significant features of the holographic technology on packaging, which is difficult to achieve on typical packaging. Its mirror-like reflectivity on the packaging makes it more attractive.
Additionally, the packaging includes a wide variety of visuals and graphics. In order to attract more customers, brands can also make holograms of their logos or names. This act will also make your packaging stand out from the competitors.
Protective and Durable
Along with the stylish and fancy looks, it is also durable and protective. It provides dust and moisture resistance to the product as well. As discussed above, you can use this stock in any box, depending on the product size and your requirements. If your product is lightweight, you can go with the tuck end or auto bottom boxes, or if you are dealing with oversized or bulky products, you can definitely go with the mailer boxes.
Lastly, if you want a luxury look along with the surety of product protection during the shipping process, in that case, rigid boxes are a good choice that look different, funky, and engaging in holographic stock.
Promotes Product Authenticity
Due to holograms’ difficulty in replication, they are ideal for preventing Counterfeiting and fraud. Holograms serve as a protective measure against product tampering and prove the authenticity of branded goods such as cosmetics, fashion accessories, electronics, pharmaceuticals, and food. As a result, shoppers can have peace of mind when purchasing products that they are buying genuine products.
Furthermore, it is also significant in pharmaceuticals because of the avoidance nature against replicas. As a result, the brand and product are protected since they are easily recognizable but not easily duplicated.
Economical and reasonably priced
Every business cares about saving costs but also wants premium or good quality packaging to stand out and make a good impression. To overcome this issue, here comes the Holographic packaging, which is economical. Almost all businesses, including small ones, can also use custom holographic boxes for their products.
Holographic design is a unique and modern design that can easily catch potential customer’s attention. It has 3D visuals that reflect colors when coming in contact with the light. It is highly customizable and can be shaped into any box design.
Furthermore, copying its patterns is difficult, resulting in customers confidently buying a product with a holographic label. Interestingly, with all of these properties, it is economical and can be ideal for small businesses. Lastly, you can also attract environmentalists from your packaging as it is recyclable as well as has no environmental impact.