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Delivering Innovation - Accenture Research

Delivering Innovation – Accenture Research explores the strategies, technologies, and business models driving innovation across industries. Through data-driven research, expert analysis, and thought leadership, the series examines how organisations can harness emerging technologies, adapt to changing market dynamics, and build the capabilities needed to accelerate growth, enhance competitiveness, and create long-term value.

resilience - Europe economy

How European Companies Can Drive Reinvention and Resilience through Generative AI

By Mauro Macchi, Dominic King, and Ladan Davarzani Europe’s economy shows promise, but stock market turbulence, political uncertainty and war could disrupt it any time....
European Automakers

Shifting Gears: How European Automakers Can Survive the EV Disruption

By Juergen Reers, Marcello Tamietti, Philipp Kupferschmidt, Stefan Hattula, and Sheryl Yaping Yu European automakers face growing competition from Chinese and U.S. electric vehicle (EV)...
Gen AI Revolution

Leading the Gen AI Revolution: Building Workers’ Trust to Reinvent Work in Europe

By Tim Good, Andrew Young and Mamta Kapur Europe is currently undergoing a generative AI-driven transformation in the world of work. While leaders are confident...
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Edge Computing in Europe: A Key Driver of Business Innovation 

By Ram Ramalingam, Teresa Tung, Nitu Kaushal & Shalabh Kumar Singh Edge is an essential component of the cloud computing model and has the potential...
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Why Strong Technology Leadership Matters to Europe’s Future Competitiveness

The Right Leadership Can Help Bridge Europe's Lag in Technology Adoption, R&D, and Patents By Jean-Marc Ollagnier, Svenja Falk, and Surya Mukherjee Increasing leaders’ technology quotient...

Countdown to Cybersecurity in the Quantum Era: Will Businesses be Ready in Time?

By Tom Patterson and Laura Converso Leaps in quantum technology and hybrid approaches are shortening the time to Q-Day, when adversaries can use quantum computing...
AI

Conversational AI is Asking for Ethical Oversight: How Can Humans Best Answer the Call?

By Laetitia Cailleteau and Patrick Connolly As conversational artificial intelligence (AI) advances, it is able to sustain ever more human-like relationships with end users. This...
How European Companies Can Become Growth Leaders

How European Companies Can Become Growth Leaders

By Jean-Marc Ollagnier, Sybille Berjoan and Regina Maruca Accenture’s recent survey of 700 C-suite executives of large businesses in Europe reveals confidence that new global...

5 Keys to Resolving Cross-Functional Rivalries in your Digital Transformation

By Bhaskar Ghosh, Nigel Stacey, Raghav Narsalay, Aarohi Sen, and Paul Barbagallo The challenge is as old as business itself: How do you get people...