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Delivering Innovation - Accenture Research

This category is Delivering Innovation – Accenture Research, showcasing cutting-edge insights on technology, digital transformation, and business strategy. It explores how innovation drives growth, competitiveness, and success in an ever-evolving global marketplace.

Adapting Your Digital Business to a Fragmented World

By Omar Abbosh, Paul Nunes and Armen Ovanessoff We are aware that this era calls for your business to be able to continuously adapt to...

Reimagining Enterprise IT for an Uncertain Future

By Jeanne G. Harris, Allan E. Alter, Stéphane J.G. Girod and Iris A. Junglas The role of the information technology department is under scrutiny in...

Jumping the S-Curve: How to Reach the Top – and Stay There

By Paul Nunes and Timothy Breene One obvious trait of high-performance companies is that they are all adept at launching new businesses -- a process...
Find Value in the Digital Age

To Find Value in the Digital Age, Find It for Others First

By Omar Abbosh, Vedrana Savic and Michael Moore To grow their businesses consistently, leaders must envision a much bigger picture of where value resides than...

Capturing the Growth Opportunity in Emerging Markets

By Henry Egan and Armen Ovanessoff Over the next five years, emerging markets will account for much of the globe’s economic growth. To compete on...
Race to Net Zero

Three Steps to Getting on Track in the Race to Net Zero

By Jean-Marc Ollagnier, Sytze Dijkstra and Monique de Ritter The UN Climate Change Conference of the Parties (COP26) in Glasgow saw a welcome spate of...
Businessman analyze sustainability investment and signing a green business contract.

Beyond the Regulatory Checkbox: Navigating Europe’s Shifting Sustainability Rules with Strategic Intent

By Jens Laue, Matthew Robinson, Monique de Ritter and Michela Coppola As Europe recalibrates its sustainability regulations, it may seem natural for businesses to ease...

How the Industrial Internet of Things Can Add to the Wealth of Nations

By Mark Purdy and Ladan Davarzani To capture the benefits of Internet-connected machines, national leaders must nurture the conditions that are needed to translate technological...

5 Keys to Resolving Cross-Functional Rivalries in your Digital Transformation

By Bhaskar Ghosh, Nigel Stacey, Raghav Narsalay, Aarohi Sen, and Paul Barbagallo The challenge is as old as business itself: How do you get people...
Digital Recipe

Are You Following the Right Digital Recipe?

By Tracey Countryman, David Abood, Aidan Quilligan, Raghav Narsalay, and Aarohi Sen To produce a successful dish of digital reinvention, start by combining six ingredient...

India’s Lessons for Creating a Digital Business

By Raghav Narsalay and Avnish Sabharwal As India rapidly moves into the digital era, leading Indian businesses are changing their business models to capture the...
Navigating the Ethical Landscape of Generative AI

Navigating the Ethical Landscape of Generative AI

By Laetitia Cailleteau, Philippe Roussiere and Professor Thierry Rayna With the game-changing explosion of AI into the commercial world, business leaders have, predictably, focused on the...
one way to accelerate social mobility

Fixing the Progression Paradox: One Way to Accelerate Social Mobility

By Simon Eaves, Camilla Drejer and Dominic King Socio-economic background continues to weigh on career progression in the UK. Despite this, a new Accenture study...
European business leaders having a meeting about climate risks

Can European Business Leaders Afford to Deprioritize Climate Risk?

By Matias Pollmann-Larsen and Dominic King As European companies grapple with severe disruption on multiple fronts, climate risks might seem a distant threat. However, our...
business innovation trends

Preparing for the Next Wave of Innovation? Think Beyond Technology

By Gianfranco Casati, Vedrana Savic and Koteswara Ivaturi More than ever, industry giants are applying what we call “non-incremental” innovation, to shake up their established...
5G train in beautiful green summer forest. Long commuter train moving to rail way station

How 5G-FRMCS Can Accelerate EU’s Rail Transformation

By Séverine Mastikian, Maros Mraz and Vikas Dubey As Europe pursues climate change targets and digital sovereignty, its rail network risks falling behind. Legacy systems,...
How European Companies Can Become Growth Leaders

How European Companies Can Become Growth Leaders

By Jean-Marc Ollagnier, Sybille Berjoan and Regina Maruca Accenture’s recent survey of 700 C-suite executives of large businesses in Europe reveals confidence that new global...
Focus on Value

Focus on Value: What Your Company Does Matters more than Where It Sits

By Rachael Bartels and Kathleen O’Reilly Companies everywhere must find new sources of value creation both inside and outside traditional industry boundaries. For decades, industry definitions...
cloud

How European Companies can use the Cloud to Increase their Competitiveness

By Jean-Marc Ollagnier, Sybille Berjoan, Surya Mukherjee and Gargi Chakrabarty Most European business leaders think of cloud as shared, public data centers to host workloads...

Countdown to Cybersecurity in the Quantum Era: Will Businesses be Ready in Time?

By Tom Patterson and Laura Converso Leaps in quantum technology and hybrid approaches are shortening the time to Q-Day, when adversaries can use quantum computing...

Making China Your Top Priority

By Gong Li, Henry Egan and Andrew Sleigh Companies have never had such an array of options when it comes to investment opportunities in the...

The Digital Revolution is an Evolution for the Outsourcing Industry

By Mike Salvino Digital technology has transformed virtually every industry, affecting the way companies serve customers, manufacture products,

What Companies Must Do Now That Better Is Also Cheaper

By Paul F. Nunes and Larry Downes Industry-disrupting products used to enter the market as inferior but more affordable versions of existing offerings, giving incumbents...
fintech

The Fintech Opportunity for Banks in Europe

By Elena Mazzotti and Francesca Caminiti Propelled by data-driven innovation, fintech companies continue to gain traction – taking some financial firms by surprise. For banks...

Walking the New Corridors of Power: Positioning your Business for the Era of Emerging-Market...

By Mark Purdy, Athena Peppes, Armen Ovanessoff & Kuangyi Wei Over the past decade, the corridors of trade and investment have increasingly been occupied by...
resilience - Europe economy

How European Companies Can Drive Reinvention and Resilience through Generative AI

By Mauro Macchi, Dominic King, and Ladan Davarzani Europe’s economy shows promise, but stock market turbulence, political uncertainty and war could disrupt it any time....

Don’t Despair: Growth from Consumer Behaviour Change in Developed-Market Economies

By Paul F. Nunes, Sam Yardley & Mark Spelman Mired in a period of low growth, developed economies are becoming increasingly tough places to do...
Europe's path to reinvention

Accelerating Europe’s Path to Reinvention

By Jean-Marc Ollagnier, Svenja Falk and Laura Wright Despite the challenging business environment, European executives are optimistic about their organization's future growth. By embracing Total...
How European Companies Strengthen their Ethics, People, and Adaptability

Turn AI into a Force for Responsibility

By Laetitia Cailleteau, Philippe Roussiere, and Josh Elkind AI could become Europe’s next instrument of responsible enterprise, making companies fairer and more responsive to change. Across Europe,...
European Automakers

Shifting Gears: How European Automakers Can Survive the EV Disruption

By Juergen Reers, Marcello Tamietti, Philipp Kupferschmidt, Stefan Hattula, and Sheryl Yaping Yu European automakers face growing competition from Chinese and U.S. electric vehicle (EV)...
Data Economy

The Future of the Data Economy: Four Building Blocks to Maximize Value From Data...

By Svenja Falk, Surya Mukherjee and Laura Wright Data has massive potential to create both social and business value. Yet, most companies are yet to...

How Europe Can Rebuild Skills and Generate Growth

By Tim Cooper, Athena Peppes, Mark Purdy and Matthew Robinson Europe is facing a jobs and unemployment crisis that is unprecedented in recent times • Since...
professional peopl silhouettes

Why Strong Technology Leadership Matters to Europe’s Future Competitiveness

The Right Leadership Can Help Bridge Europe's Lag in Technology Adoption, R&D, and Patents By Jean-Marc Ollagnier, Svenja Falk, and Surya Mukherjee Increasing leaders’ technology quotient...
Sustainability

Why Fixing the Planet is also about Seizing Business Opportunities

By Jean-Marc Ollagnier, Sybille Berjoan, Dr Jacques Bughin and Yuhui Xiong Companies’ efforts to become more sustainable can often be driven by regulation or government...

Why Mastering AI is Harder than You Think and Four Essential Behaviors to Get...

By Jean-Marc Ollagnier, Philippe Roussiere, and Praveen Tanguturi Powered by recent investments, European companies are on pace to collectively lead the world in artificial intelligence...
Using Technology To Turn The Dial On Inclusion: The Mental Health Opportunity

Using Technology To Turn The Dial On Inclusion: The Mental Health Opportunity

By Barbara Harvey The stigma long associated with mental health challenges is fading. Companies should turn that to their advantage. Technology can help. Companies increasingly understand...

How Banks Grow Now

By Piercarlo Gera, Alessandro Secchi and Luca Gagliardi Spending on customer loyalty keeps going up, but returns are diminishing. This article will tackle how banks...
Accenture Research

Pivot or Perish: Modern Enterprise Networks Will Drive the Digital Future in Europe

By Jefferson Wang, Michele Marrone, and Swati Vyas As Europe sets out to deliver on its second digital agenda, companies will need to equip themselves...

The Digital Transformation Opportunities Ahead

By Mike Sutcliff The proliferation of digital technologies allows scope for innovation in the way organisations deliver customer experience. Here Mike Sutcliff explores the first...
Gen AI Revolution

Leading the Gen AI Revolution: Building Workers’ Trust to Reinvent Work in Europe

By Tim Good, Andrew Young and Mamta Kapur Europe is currently undergoing a generative AI-driven transformation in the world of work. While leaders are confident...
EU Tech

Europe Must Invest in Technology, Talent, and Trust to Realise the Potential of Generative...

By Jean-Marc Ollagnier, Jack Azagury and Dominic King Could generative AI breathe new life into the old continent? Europe’s technology deficit with North America is...
dense smoke from industry pipes for decarbonization on European Union flag

Can Europe Inc. Make Decarbonization its Competitive Edge?

By Wytse Kaastra, Matthew Robinson, Babak Moussavi and Josh Elkind The authors would like to thank Rebecca Tan and Dominic King for their contributions to...

How the Next Wave of Innovators will Change the Fabric of the World

By Jean-Marc Ollagnier and Vedrana Savic The next wave of innovation will see products and services combining technology from across the digital, physical and biological...
earth above

2023, A Space Opportunity: Pioneering Space Technologies, Protecting the Earth, and Preserving the Space...

By Shruti Shalini, Shalabh Kumar Singh, and Shubhashis Sengupta Space-to-Earth observation technologies are helping businesses and governments make progress towards realizing sustainable development goals on...
Smart Moves for Europe's Energy Intensive Industries

Smart Moves for Europe’s Energy Intensive Industries

By Jean-Marc Ollagnier, Sytze Dijkstra, Lasse Kari and Gargi Chakrabarty Europe needs to keep producing chemicals, steel, and cement while reducing emissions from those industries....
AI bot holding Euro coin. AI in Europe concept

Avoiding the Janus Trap: Why Europe Must Commit to AI-powered Reinvention

By Mauro Macchi, Matt Prebble, Dominic King and Laura Ann Wright Closing the competitiveness gap is a central pillar of the European economic reform agenda....

Best of All Worlds: Hybrid Models of Public-Service Delivery

By Tim Cooper & Matthew Robinson Governments around the world are facing increasing pressures on all fronts. From Europe to Japan to the United States,...
ambient listening

How Europe Could Turn Ambient Listening into Competitive Advantage

By Dr. Konstantin Vdovenko and Dr. Katarzyna Byszek-Stevens Europe has a strategic opportunity to ease demands on its healthcare system and simultaneously unlock the potential...
AI

Conversational AI is Asking for Ethical Oversight: How Can Humans Best Answer the Call?

By Laetitia Cailleteau and Patrick Connolly As conversational artificial intelligence (AI) advances, it is able to sustain ever more human-like relationships with end users. This...

How Businesses Are Getting Back on Track in China

By Svenja Falk, Frank Riemensperger and Serena Qiu Two months ahead of most other businesses in dealing with COVID-19, companies in China offer key insights...

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