Office branding means designing your workplace to reflect your philosophy, brand, and business as a whole. Great branding can have a surprisingly positive effect on both clients and employees, which is why it’s well worth the investment and time to get it just right. But even though it may seem simple at first, effective implementation of office branding is not always easy. To help you make the best decisions and leave the biggest impact, check out North Miami Office Locations or use these efficient office design tactics to enhance your branding:
Think about color schemes
While color psychology is often used to boost focus and productivity in work environments, colors can be a brilliant tactic for enhancing your office branding as well. As long as your brand colors aren’t too bright and intense, you can use them for decorating your office. Choose the primary color for the walls and utilize the secondary hue for furniture and accessories, create a statement wall or area with your main colors as a focal point, or simply implement your brand shades through details such as cushions and rugs in lounge rooms. Consider your brand image and decorate accordingly.
Choose the right materials
Although often overlooked, the materials you choose for your space can be quite important as well. For example, respectable law firms will benefit more from backlit metal lettering than neon signs, while surf shacks should use reclaimed wood and hand-painted compositions to stay on brand. Keep in mind that it’s not all about aesthetics. The materials you select can also aid in positioning your business properly, reflect the nature of your company, and improve the overall quality of your branding. So, try to make suitable choices that align with your field and brand story.
Include your products
Depending on the industry you operate in and the nature of your company, implementing your products or services into your office interior design can be a surprisingly effective technique. After all, hardly any element can tell your brand story in the same way as your offerings. If you’re a business with a compelling service or brilliant product, consider how you can bring your offerings to the forefront. For instance, food companies can use testing kitchens as a focal point for demonstrating their products, while travel businesses can easily enhance their office space with stunning imagery of the destinations they offer.
Hire design experts
Regardless of the office decor choices you make, hiring a creative graphic design studio is the best way to ensure your branding is enhanced and prominent around your space. The right experts will be able to design beautiful business signage and captivating interior graphics that perfectly convey your brand image, helping to create a more impactful and memorable office. Experienced graphic designers can also offer advice and assistance throughout the entire process, from designing to building and installing, thus ensuring your design requirements are delivered flawlessly.
Accentuate with lighting
Lighting is a crucial aspect of design, especially when it comes to office spaces. Brighter lights can help with reading and focus, warmer lights can deliver a more natural daylight feel, and cooler lights can be ideal for increasing alertness. However, lighting can play an important role in branding as well. Recessed and track lighting can be used to highlight company signage and wall features, while pendants and chandeliers can be great for accentuating any focal areas. This instantly draws the eye to the most important features and makes for a more impactful and memorable office design.
Differentiate between zones
When planning your workspace, it’s vital to differentiate between staff-only areas and client spaces. Clients and employees are bound to view your company differently, which could also be something you want to encourage. The staff can often see through any branding that is specifically aimed at consumers, as they are well aware of the daily realities of your business. That is why it’s important to come up with suitable branding ideas for different office zones. Try to focus more on the company culture and core values throughout the employee areas in order to send the right message.
Focus on key areas
Office branding is often a balancing act, and it’s not impossible to overdo it. The best way to ensure you get this balance right is to prioritize the spaces where your branding will likely have the largest impact. The reception area is the most evident client touchpoint, which is why it should be branded well, to clearly convey your brand story and messaging. Then, aim to identify the most critical employee spaces, and leverage branding for motivating or discouraging certain behaviors in those areas.
Enhancing your office branding can often be a tricky task. But by utilizing the tactics mentioned above, you can go beyond the typical logo design and move on to create workplace branding you’re truly proud of.