Global SEO is one of the main reasons why you should be focusing on your company’s online presence. In today’s digital world, marketing is no longer a one-size-fits-all endeavor. Instead, it has evolved into an individualized process that changes based on what country someone is in.
Google and other search engines are not limited to just the United States. With many companies now operating internationally, having a strong global SEO strategy can help you reach new audiences and grow your business internationally. Here are some great tips for how to get started with your international SEO strategy.
What is global SEO?
Many people believe that SEO is only something that you need to focus on locally, but this is not the case. Global SEO requires an individualized approach for each country you’re targeting.
For example, if your company operates in the United States, there are certain tactics you can take to rank well in search engines. However, those same tactics won’t work in other countries because search habits differ from country to country.
Therefore, it’s important to tailor your SEO strategy for each market you plan to enter based on local search engine habits and algorithms. One thing is for sure: if you don’t have a global SEO strategy in place yet, it’s time for you to start one!
Why you need to focus on global SEO
The internet is no longer contained to the borders of one country. To be successful today, a business needs an international presence on the web.
Search engines are now a global game. 74 percent of all worldwide internet users are utilizing search engines daily for anything from news to shopping. That means if you want your business to be found, you need a strong global SEO strategy.
You want your content to be seen by as many people as possible to grow your business and generate more revenue. If that’s what you’re looking for, then you need to focus on global SEO and establish yourself as a force internationally. You can do this by identifying phrases in other languages and translating them into English, establishing an online presence in other countries with websites or social media profiles, and/or having a great marketing strategy internationally across social media networks like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
How to do global SEO
If your business operates internationally, it’s important to start thinking about global SEO.
One of the main reasons why you should be focusing on global SEO is that it’s necessary. Google and other international search engines cover the entire world. That means if you’re a company that operates internationally, having a strong SEO strategy for those countries is important. Here are some great tips for how to get started with your international SEO strategy:
- Focus on providing high-quality content in your primary language
- Be sure to include keywords from your country in title tags and URLs
- Keep navigational elements consistent across languages
- Consider expanding your social media goals outside of your home country
- Use Adwords Express, which automatically adjusts to language preferences
- Build links from foreign websites relevant to your products or services
If you focus on global SEO as part of your business plan, then you’ll be well on your way to achieving success on a global scale.