Are you into product sales but not leveraging e-commerce platforms? Then you are seriously missing out, as the use of a platform like Shopify is the present and future for people in your line of business. However, there are several challenges that this approach presents, and successfully navigating them is important.
For starters, from generating relevant traffic to optimizing generated traffic, there are several sales and marketing challenges. Experience has shown that deploying the right tech resource plays a huge role in successfully overcoming a lot of these challenges. For more on digital alliance for successful e-commerce marketing, you can see: https://www.sba.gov/.
For this reason, you should leverage upsell apps designed for platforms like Shopify and highly rated by review platforms like ZIK Analytics. Read on as this article discusses what you should know about this kind of tech resource.
What Is Upselling and Why Does It Matter for Shopify?
Upselling is a strategy aimed at getting customers to purchase an upgraded, pricier, more valuable, and/or premium version of something that they have already shown interest in. For example, imagine the prompt “get a more-improved version for an additional $7” or “how does the family-size instead of the standard size for an additional $20 sound?”.
Be careful not to misinterpret it as cross-selling, as both concepts have distinct interpretations. Cross-selling is about getting customers to buy something related.
For example, imagine that a customer just purchased a TV. Cross-selling prompts customers to purchase related products like a TV wall mount or home theater system, while upselling prompts customers to purchase an upgraded, pricier, or more valuable TV.
The Importance of Upselling for Shopify Stores
Store owners on platforms like Shopify need to upsell for several reasons. Here are some of the things that Shopify store owners stand to gain:
Grow Your Profits
Upselling offers an increased AOV (Average Order Value), considering how there is more than store owners earn per transaction. In essence, upsold products generate higher profit percentages. You can watch this video if you need help with calculating profit percentage.
Build Lasting Customer Relationships
From a customer’s perspective, there are two major reasons for the relationship with product sellers – Product sold and purchase experience. The good thing about the upselling approach is that it focuses on both reasons to a great extent. On the one hand, it ensures that customers are aware of relevant products.
On the other hand, it carefully presents relevant (upgraded product) suggestions. This usually gets customers spending more than they usually would and even leads to customer retention, which is very important.
Efficient Marketing
Effective marketing is about ensuring the success of one’s marketing strategy. While an efficient marketing strategy is also about this, it is equally about the marketing cost.
It is about getting maximum value for marketing costs, and upselling is a smart move for this reason. It focuses more on existing customers and highly prospective leads, which is nowhere near the cost of getting new customers/traffic.
Shopify Upsell Apps Explained
Upsell apps are digital tools that automatically suggest upgraded, pricier, more valuable, and/or premium versions of products that customers have already shown an interest in. These apps can make suggestions so customer-centered that they base them not just on purchase interest, but also on what customers have browsed. To this end, there are at least three things that these apps would ideally do, and they include:
- Detecting Customer’s Interest
- Offering Upsell Suggestions to Customers
- Seamless Integration in Vendor’s Cart or Checkout Flow
Every other thing falls somewhere in between any of these three above-listed actions. What makes upsell apps stand out from a manual upselling strategy is their features. Some of the features of many of these apps include:
Pre-Purchase Offers
This feature suggests upgraded, pricier, or premium product versions to customers even before they complete their initial purchase. Examples of places where you can set this feature include the cart and product pages.
One-Click Upsell
This enables the acceptance of upgraded, pricier, more valuable, and/or premium versions of products by customers with just a single click. This feature improves the customer experience because it doesn’t require customers to undergo multiple steps.
Bundling Options
This feature utilizes the discount strategy by combining several related items in your store and offering them at a discount. Although this can pass as a cross-selling strategy, you can still consider it an upsell if it suggests upgraded, pricier, or premium product versions.
Post-Purchase Offers
As opposed to the pre-purchase feature, this feature suggests an upgraded, pricier, more valuable, and/or premium version of products after the completion of an initial transaction. It is a feature that allows a complementary or additional purchase.
Conditional Logic
This is the feature that allows store owners on platforms like Shopify to set conditions for offering upgraded, pricier, more valuable, and/or premium versions of products to customers. For example, it could be that you exclusively offer certain products to people who have purchased certain items, or even from certain places.
For the record, this feature makes these apps very advanced. This feature’s availability and quality significantly determine an upsell app’s overall quality.
Conclusion
It’s crucial to choose the right upsell app for Shopify, which is why you should pay close attention to the features it offers. But beyond the features discussed above, the app should also provide analytics and reporting.
Credible and detailed review platforms can also help you choose correctly. For example, you can check out the best upsell apps for Shopify according to ZIK Analytics, as such platforms give a detailed breakdown of what these apps offer.
The whole point is not just to use the upsell app but to make the most of it. So, make sure you choose rightly.
