By Carol Murphy
At just 24 years old, Zaira Yzabelle has become one of Australia’s most magnetic digital talents, effortlessly blending dance, lifestyle, fashion, and fitness into a vibrant and uplifting online presence. With over 4 million followers across TikTok, Instagram, and YouTube, her journey from casual content creator to full-fledged influencer is as inspiring as it is unexpected.
Zaira’s breakout moment came at the end of 2021, which she describes as a complete accident. After discovering a niche TikTok dance trend, she began documenting her attempts to master it. “By the fourth video, the earlier ones started gaining traction,” she recalls. “I didn’t expect anything from it—it just took off.”
While she initially experimented with various content styles, Zaira hit a plateau between 2022 and mid-2023. It wasn’t until she committed to dance as her core focus that everything changed. “Once I really focused on dance, it’s what skyrocketed my social media to what it is now,” she says.
What sets Zaira apart isn’t just her technical skill or aesthetic—it’s her deep-rooted sense of purpose. Inspired by her younger self, Zaira consistently asks: “What would she want to see on social media?” That inner dialogue guides her mission to be a “comfort creator”—someone who shows up as a big sister to younger viewers, a relatable friend to her peers, and a source of light-hearted joy for older audiences through her family-centered content.
A defining moment in her career came when she began working with Creed Media, the global marketing powerhouse known for shaping campaigns for some of the world’s most prominent music artists.
“Working with Creed Media has been an amazing experience,” Zaira says. “It was always a dream of mine to be part of campaigns that bridge music and culture on a global scale. When those opportunities came my way last year, I knew it was the beginning of a long-term partnership.”
Despite collaborating with high-profile brands and music labels, Zaira remains fiercely committed to authenticity. “It’s common for brands to come in with particular briefs,” she explains. “But every creator has their own style. We mustn’t all look like carbon copies—I always make sure my personality and content style shine through.”
Zaira’s portfolio includes paid partnerships with prominent names like Fashion Nova, Casetify, L’Oréal, Google, UGG, and Bo+Tee, alongside ambassadorships for Naked Harvest and Lorna Jane. She’s also been featured in events like the 2024 Australian TikTok Awards and hosted Madre Natura at Australian Fashion Week.
For aspiring creators, Zaira offers advice that reflects her grounded mindset:
“Showing up is more important than being perfect. Keep creating, make mistakes, keep learning. Don’t dwell on negative comments—you never know who’s watching. Tag the brands you love, take up space, and call yourself a content creator if that’s who you want to be. Own it.”
From accidental virality to intentional impact, Zaira Yzabelle continues to carve her path, not just as a creator, but as a voice of warmth, relatability, and inspiration for millions.
