At just 22, Sydney-based creator Pierre-Anton El Hage (@pierreelhagee) has already built a universe of his own—literally. Across TikTok (1.1M followers), Instagram (130K), and YouTube (30K), Pierre has brought to life a cast of globally recognized characters in a world he calls the Pierreverse, all while documenting his vibrant personality and love for pop culture as he travels.
His journey has taken him from hosting Australia Fashion Week to interviewing Zendaya for Challengers on behalf of TikTok and Warner Bros., and even becoming the face of Sally Hansen’s Pride collection across Australia. But at the core of Pierre’s content is a dedication to telling playful, authentic stories that celebrate his creativity and community.
Pierre’s collaboration with Tinder exemplifies the mix of intention and fun that defines his work. He partnered with the platform for the Tinder Wedding campaign, celebrating LGBTQ+ love by attending and vlogging real weddings hosted on a Sydney Harbour cruise.
“My favorite part was seeing how intentional they were about celebrating love in all its forms,” Pierre says. “Being part of a campaign that highlighted and uplifted my own community was really meaningful to me.”
He also joined Tinder Thursdays, promoting spontaneous date spots around Sydney. For Pierre, the campaigns weren’t just gigs—they were a chance to showcase the vibrancy of LGBTQ+ joy online.
Pierre’s work with Sony Australia highlights how brands can empower creators. Pierre’s projects have blended product promotion with storytelling that feels true to him, from promoting the ZV-1 M2 camera to creating surreal skits for the LinkBuds and Olivia Rodrigo collaboration.
“I love how much creative freedom they give me,” he explains. “For the camera campaign, I made a video pretending to vlog a ‘mermaid potion’ tutorial—something I actually used to do as a kid. We filmed on Hayman Island, which Sony flew me out for, and it felt surreal.”
These projects allowed Pierre to highlight how tech can amplify creativity while staying true to the playful, imaginative tone his audience loves. “I get to create content I like with products I like, what’s not to love?” he adds.
For Pierre, these collaborations have meant more than just content—they’ve been milestones in his journey as a creator.
“Working with Sony has honestly been a dream come true,” he shares. “It feels as though I’m not only being recognised for my ability to create content but being celebrated for my creativity and impact.”
His work with Tinder, meanwhile, helped him feel even freer to express his identity online. “It allowed me to showcase a side of myself that I might have once been scared to completely immerse myself in creatively,” Pierre says.
When asked about the moments that stand out, Pierre lights up recalling the Sony Hayman Island trip, filled with luxury dinners, games, and deep connections with fellow creators. “It was such a unique, immersive experience that I will forever cherish,” he says.
Equally special was attending the Tinder LGBTQ+ wedding on Sydney Harbour, a moment Pierre describes as “beautiful and unforgettable,” filled with love and pure joy.
Beyond these partnerships, Pierre’s presence continues to grow. From being named one of the Mardi Gras x TikTok Visionary Voices of 2024 to appearing on Meta’s official channels and being featured by major brands like Spotify, Universal Music, Warner Music, and Cadbury, Pierre is shaping a path that balances artistry, community, and personal authenticity.
In the Pierreverse, every skit, vlog, and moment is a reminder that the internet can be a place of joy and connection—and that storytelling, when done with intention, can change how we see ourselves and each other.
The photo in the article is provided by the company(s) mentioned in the article and used with permission.
Disclaimer: This article contains sponsored marketing content. It is intended for promotional purposes and should not be considered as an endorsement or recommendation by our website. Readers are encouraged to conduct their own research and exercise their own judgment before making any decisions based on the information provided in this article.
