Executive MBA Virtual Special Lecture – The University of Chicago Booth School of Business
March 26, 2026

- Date: Thursday 26 March
- Time: 1 PM GMT (London) | 8 AM CDT (Chicago) | 9 PM HKT (Hong Kong)
- Location: Online via Zoom
- Register here!
Motivation Strategies for Change and Success
Join Chicago Booth for a special virtual lecture with Ayelet Fishbach, the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing, as she shares a new theoretical framework for self-motivated action, explaining how to identify the right goals, attack the “middle problem”, battle temptations, and use the help of others around you.
Setting and achieving goals for yourself — at work, at home, and in relationships — is hard. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs, and desires than you can keep track of?
Discover the field of motivation science and gain invaluable strategies for achieving your goals. Don’t miss this unique opportunity to learn first-hand from Professor Fishbach.
This session will not only be an excellent opportunity to hear compelling insights on self-motivation, but also a chance to experience Chicago Booth’s unique approach to business education. Please come prepared to participate in an active conversation. Register below.
About the Speaker
Professor Ayelet Fishbach is a renowned expert on motivation and decision making, a TED speaker, and the author of Get It Done: Surprising Lessons from the Science of Motivation. Her award-winning research explores how people pursue goals, exercise self-control, and live up to their highest aspirations.
Don’t miss this opportunity to gain valuable insights into motivation science and learn practical strategies you can apply immediately.

