If you scroll more than you sleep, you already understand why digital marketing is everywhere.
The industry will grow to USD 1,189.5 billion by 2033 (IMARC Report). Why is that? Because people spend hours scrolling, searching, and streaming. This shows how much potential a digital marketing career holds in the future.
For freshers or professionals looking to make a career switch, there are several marketing specializations like SEO, SEM, PPC, content marketing, etc and each of these offers high salaries in the long run.
The best digital marketing courses help you gain practical experience in various specializations and build a strong portfolio. You can then choose to be a generalist or pick a specialization as per your interests.
This blog explores why digital marketing is becoming popular, the marketing roles, and practical tips to kickstart your career in digital marketing.
What Does a Career in Digital Marketing Look Like?
A career in digital marketing typically evolves like this-
Entry-Level Marketing Roles
Entry-level marketing roles have 0-2 years of experience. These roles include digital marketing executives, social media managers, and SEO Analysts.
In these roles, marketers work on email campaigns, Google Analytics, content creation, keyword research, competitor analysis, etc.
Mid-Level Roles
Mid-level roles have 3-6 years of experience. Here, you can be a digital marketing manager, content strategist, or PPC Manager.
You will be responsible for defining KPIs, managing performance budgets, preparing ROI reports, planning content strategy, etc. You will also work on ad spend allocation, A/B testing, and overall advertising.
Senior Roles
Senior marketing roles start with 7+ years of experience. Here, you transition into roles like head of marketing, growth manager, digital marketing consultant, etc.
In these roles, you set the entire marketing vision, hire and handle teams, manage marketing budgeting, and also work on the brand positioning.
You are responsible for growing the brand/product by focusing on lifecycle marketing, CRM, experiment-driven scaling, etc.
As an independent marketing consultant, you will advise multiple businesses, audit funnels, and create strategies for various brands instead of sticking to a single business.
Key Skills You Need to Start a Digital Marketing Career
You need to master both technical and soft skills to build a strong digital marketing career.
Foundational Skills
- Understand how search engines work and learn how to optimize websites for better rankings.
- Know how social media platforms function and how to create content that connects with users.
- Ability to create blogs, graphics, and videos that keep audiences engaged.
- Learn the basics of running ads on Google and social platforms. This includes budgeting and targeting.
Soft Skills
- Be comfortable in analyzing data to identify strengths and weaknesses
- You need creativity to design campaigns to increase sales.
- You should communicate ideas clearly so teams and clients understand your strategies.
Where to Learn for Free
- YouTube Channels like Neil Patel, Surfside PPC, HubSpot
- Google Digital Garage like free digital marketing fundamentals
- HubSpot Academy like free courses on SEO, content, and email
Digital Marketing Career Opportunities in India
The most sought-after digital marketing career path in India include SEO specialists, social media managers, paid media experts, and content marketers.
Companies are also hiring analytics professionals to track performance and optimize campaigns. In fact, according to a report by Dentsu India, the digital ad industry is expected to cross â‚ą50,000 crore by 2025 with a growth of over 27% annually.
New-age opportunities like influencer marketing are also opening up. It is now a key part of the majority of brand strategies as the audience feels better connected this way. Also, performance marketing specialists are in high demand because they help with a good return on investment.
So, new roles are coming up and the old ones are going through a positive change. With the coming of AI, there is definitely a major change, but it won’t take away jobs.
Now, startups, e-commerce brands, and large companies are investing a good percentage in online marketing roles. So, a career after digital marketing in India in 2025 will be a great option for those who want to earn high in a creative and strategic role.
Pros and Cons of a Digital Marketing Career
Here are some pros and cons of a digital marketing career.
Pros
- The industry offers a variety of roles like SEO, social media, and analytics.
- You get flexible work options. This includes remote jobs and freelancing.
- There’s strong earning potential in specialist or leadership roles.
- The career scope is wide and every specialization has similar growth potential.
Cons
- You will be replaced if you do not learn new tools and trends and adapt to technological updates.
- You need to come up with something unique every time, as all marketers follow a similar strategy, and it gets monotonous for the audience.
How to Kickstart Your Digital Marketing Career as a Student
If you’re wondering how to start a career in digital marketing, the key is to gain hands-on experience.
A good digital marketing course by reliable platforms like Kraftshala will help you learn all the digital marketing fundamentals in one place. They have expert trainers, provide 1:1 mentorship, and also have access to live brand projects.
If you work on live brand projects, you will gain experience in skills like SEO, social media, and paid ads. At the same time, you will build a strong portfolio.
Another benefit of enrolling in a good marketing course with placement opportunities is that you won’t have to worry about finding a job.
Some other alternatives are,
- Freelancing and working on small projects.
- Offering free marketing services in exchange for portfolio building
- Creating your personal brand by sharing insights or case studies on LinkedIn and other platforms.
- Networking with professionals through webinars, communities, and social media to learn from their experience and ask for referrals.
Future of Digital Marketing Careers
The future of digital marketing careers is changing with how people use the internet.
In the present and near future, AI tools now handle campaign management, personalization, and reporting. This makes marketing faster as automation removes repetitive work.
Also, video and social-first content dominate online platforms. Instagram reels and YouTube shorts are popular among audiences of all age groups.
So, these changes are creating new jobs in AI marketing, performance analysis, and creative strategy.
Bottom Line
A digital marketing career is a great choice for students because this field is always evolving and is irreplaceable. All you need to do is start working on your technical and soft skills and reach out to marketing professionals through LinkedIn. They will guide you and might offer opportunities to help you excel in your career. Check out Kraftshala’s online digital marketing course to start working on your basics and become a successful digital marketer like 2000+ others.
