Loading Events

« All Events

  • This event has passed.

Emerging Trends in Digital Marketing – Columbia Business School

October 17, 2024 @ 2:30 pm

Executive Education-VIRTUAL

Gain a deeper understanding of the new media landscape with Columbia Business School’s digital marketing experts, Miklos Sarvary and Kinshuk Jerath.

In this 30-minute webinar, we’ll explore the emerging trends in recent years: generative AI, MarTech, cookie deprecation, and new privacy rules.

Our faculty will answer your most pressing questions on topics such as: – What are the recent trends we’re seeing in today’s market? – How can your company get started on integrating these technological and business innovations? – How can you build a framework that allows you to maintain your strategy in the face of constant change? Let us help you start thinking about how to reshape your consumer engagement and lead your organization into the future.

Register here: https://gsb-columbia-edu.zoom.us/webinar/register/5817278156814/WN_plnSjmMlRQ6NaBbu9EaAWA?utm_campaign=webinars_aims_mec&utm_medium=email&utm_source=cbsee#/registration

TOP READS OF THE WEEK

Negotiation hands

Feel to Deal: The Power of Emotions in Negotiations

By Prof. Guido Stein, Salva Badillo, and Lucía Zelaya The key to a successful negotiation is not embedded in knowledge or reasoning ability but in applying emotional intelligence. This essay explains the role of emotions...

We Need to Talk About Women Bullying Other Women at Work & 6 Key Things We Can do to Change it

By Vanessa Vershaw The truth is out: women are not supporting each other enough in the workplace. Despite efforts to advance gender equality, the latest global gender gap report reveals only a 1% increase annually...

LATEST FROM OUR COLUMNISTS

talented running colleagues

Navigating the New Frontier: Embracing Talent 5.0 While Paving the Way for Talent 6.0

By Iolanda Triviño, Simon L. Dolan, and Pedro Cesar Martinez In the changing world of employment, it's more important than ever to understand the shifts in talent dynamics that are defining our future as organizational...

This will close in 15 seconds