• Start date: 20 April 2026
• Length: 7 content weeks
• Deadline to apply: 6 April 2026
• Location: Online
• Fee: €2,470
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This programme explores how company strategies evolve, enabling you to pinpoint profitable differentiation. You will learn to translate those opportunities into actionable plans, fostering organisational alignment and boosting financial results. Furthermore, you will utilise VSTRAT, a GenAI tool, to support strategic thinking and decision-making.

Thinking strategically is no longer a skill confined to senior leaders; the greater executives understand business strategy and financial performance, the better they are able to develop strategic agility in the face of disruption and make faster and smarter decisions.

Business Strategy and Financial Performance will help you understand how a company’s strategic agenda can evolve, and how you can use that understanding to better identify business opportunities for profitable differentiation. You will learn how to use those opportunities to strategise an execution plan, drive organisational alignment and ultimately improve financial performance.

In this course, you will engage with AI-powered tools designed to enhance your learning experience, enabling more practical, personalised, and immersive exploration of the concepts covered. One of the tools would be VSTRAT, to help them with strategic ideation and decision-making processes. Among the many features, VSTRAT can assist participants by creating tailored Industry Value Chains and applying Blue Ocean Strategy principles to their business propositions.