• Start date: 24 February 2025
• Location: Switzerland/Zurich
• Duration: 6:30pm to 9:45pm
• Read more here: https://www.imd.org/event/degrees/2025-02-24/masterclass-information-session/
• Contact: https://www.imd.org/contact-imd-business-school/

What role should business play in tackling society’s challenges?

The purpose of business extends beyond profit and shareholder value. Understanding and managing a company’s impact requires more than compliance and reporting – it means creating commercially viable, sustainable solutions to social and environmental challenges. Traditional Corporate Social Responsibility (CSR) is just the beginning.

Join us in Zurich as we explore three key considerations:

• Starting with the problem: Scanning for and prioritizing social/environmental problems at the civic level
• Building bottom-up solutions: Recognizing multiple actors’ specific expertise; consider partnering with social enterprises
• Thinking in systems: Playing a catalyst role that federates other actors of change

During this in-person masterclass, led by Sophie Bacq Professor of Social Entrepreneurship, we’ll discuss whether businesses should take on societal issues, examine how some companies are already doing so successfully, and consider how organizations can realistically approach these challenges.

Following the masterclass, you are invited to join an information session on either the Executive MBA or the full-time MBA program. Connect directly with our Program Advisors and Alumni to:

• Learn about our degree programs
• See how IMD’s approach aligns with your career goals
• Get answers to your questions about studying here

Agenda:

• 18:30 – 19:00: Registration & welcome
• 19:00 – 20:00:  Masterclass with Professor Sophie Bacq
• 20:00 – 20:45: Presentation of the Executive MBA + Q&A
• 20:00 – 20:45: Presentation of the full-time MBA + Q&A
• 20:45 – 21:45: Networking cocktail with EMBA/MBA staff, alumni & potential applicants

Please be advised, this event will not be recorded. Take this unique occasion to immerse yourself in IMD’s enriching learning journey in real-time.