What Are Healthcare Platform Businesses?


A core infrastructure, the platform business model, facilitates value creation and exchange for parties outside the organization. Over the past few years, there has been a lot of speculation about how key players in the digital sector, such as Apple, Google, Amazon, and Microsoft, could apply their platform business models to the healthcare sector and overturn the status quo. Although it has become a more challenging job than expected, the platform business model extends far beyond big tech’s platform natives.

However, such a sector requires Introduction to Medical Insurance innovation and disruption more than any other. This is because such platforms can considerably improve patient care, unit productivity, and service accessibility. 

The Covid-19 pandemic has taught us an important lesson: the healthcare industry must always build, plan for, and prepare for the unexpected because many lives depend on it. Utilizing this sense of urgency will encourage innovation and change in the healthcare industry.

1. Role Of Platform Businesses

Platform business models open up additional sources of value for both the transaction’s creators and consumers. Such platforms serve as matchmakers and complete trades of products and services, adding value for all parties. However, platforms typically have fewer inventory ownership restrictions. Platforms enhance the consumer experience by improving access to products/services, matching tastes, and enhancing convenience.

Most significantly, platforms depend on network effects, so the more users who join the platform, the more value is produced for all other users. Better discovery or matching algorithms, more choice and competition, or more accessibility to customers can all be examples of such platforms. 

The healthcare sector has lagged when it comes to developing services using a platform business model. The vast majority of patient data is dispersed between insurance companies, doctors’ offices, hospitals, pharmacies, and other locations.

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2. Healthcare Industry Trends influenced By Technology

Future-focused healthcare executives are supporting a platform model, altering the way we see and enhancing healthcare services. For instance, the number of on-demand apps has been overgrown. 

A service that distributes immediate healthcare products directly to customers through PCs, tablets, and cellphones is developed using the platform business model. Customers now get healthcare services from the comfort of their couch. Doctors and experts can set their hours, work freelance, or earn extra money.

The growth of big data is a further technological development to be aware of. We refer to the capacity to gather data from multiple sources and organize it into a simple system to search, read, and analyze as “big data.” Cognizant is one company that uses cutting-edge artificial intelligence (AI) to evaluate the information library in ground-breaking ways. In addition to reducing repetitive data entry and prescription error rates, this intelligent analysis can provide future staffing insights and support preventative care activities.

New technologies are also being used to create new opportunities in the education and diagnosis of healthcare. Virtual reality (VR) and augmented reality (AR) are now used in physical therapy and doctor training for complex operations. 

A VR platform called Medical Realities provides medical students with continuous professional development (CPD) courses and diplomas. By 2025, the global AI/VR healthcare market, according to Market Research, will be worth $5.115 million. This also includes self-help chatbots, nurse robots, and virtual assistants.


3. Why Invest In Healthcare Business Platforms?

The future of healthcare is disruptive digital platforms. Leaders in the healthcare industry are investing in establishing platforms because they are a viable replacement for antiquated record-keeping and information-sharing systems. By automating routine operations like booking and enabling client self-service, digital platforms reduce the load placed on doctors, employees, and physical facilities.

These platforms’ help may increase the number of patient care providers and a broadening of the services they can supply. Not to mention the potential for these platforms to transform client interactions. This new business model profoundly alters doctor-patient relationships by emphasizing responsiveness, openness, convenience, and trust.

The ability of a healthcare platform to support a prevention-first approach to long-term care is perhaps one of its most crucial features. By utilizing big data and analytics powered by AI, it is possible to empower clinicians to refocus on preventative treatment. 

Healthcare platforms enable users to take a preventative rather than a remedial approach. Additionally, we will observe an increase in patient-focused services. The needs of the patient are prioritized at the center of everything. Deep analytics, open data flow, and improvements to AI ensure patients are receiving the best care possible.

Then there are the platform’s workflow components to consider in medical facilities and other healthcare settings. Platform-based workflow automation can reduce administrative burden by automating record-keeping and reducing repeated procedures. This allows medical personnel to focus on more specialized responsibilities. 

We will also observe a better-coordinated flow of data: When data-related issues are eliminated, service providers, diagnostics units, and pharmacies all instantly communicate with one another.


Healthcare platform investments are expanding and becoming more audacious. Big moves are being made by businesses and corporations. However, understanding the characteristics of the upcoming platforms (high tech, big data, and customer-centricity) should be our primary goal. In times of conflict, the healthcare platform economy shows signals of revolution. It is time to evolve toward more intelligent, integrated technological developments.

Disclaimer: This article contains sponsored marketing content. It is intended for promotional purposes and should not be considered as an endorsement or recommendation by our website. Readers are encouraged to conduct their own research and exercise their own judgment before making any decisions based on the information provided in this article.


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