After getting Facebook free likes and building up a solid product catalog, it’s time to start selling on Facebook Marketplace. The bad news is, that doing this can be a bit challenging and time-consuming. However, there are a few tips and secrets that you can use to make the process a whole lot easier.
Set a Competitive Price
Just like The Time Magazine subscription senior discount attracts customers, so does a low price. The best way to find a competitive price is to check out what similar products are selling for on other platforms like Amazon, eBay, etc. Once you have an idea of the going rate, mark your product up or down accordingly.
When setting a price, do not forget to factor your profit. The last thing you want to do is sell your product for less than it’s worth. Being competitive doesn’t mean selling at a loss.
Use Attractive Photos
A picture is worth a thousand words, as they say. When it comes to selling on Facebook Marketplace, this could not be more true. The photo you use for your listing can make or break a sale, so it’s important to choose wisely.
When selecting photos, try to use high-quality, well-lit images. If you can, use a DSLR camera or smartphone with a good camera. And if you’re selling a physical product, make sure the photos are clear and show all angles of the item.
Avoid using stock photos whenever possible, as these can be off-putting to potential buyers. The goal is to make your product look as appealing as possible, so use photos that will do just that.
Include a Detailed Description
Your photo might be worth a thousand words, but your description is worth even more. This is where you have the chance to really sell your product and convince someone to buy it.
When writing a description, be sure to include all the important details about the product. What is it made of? What are its dimensions? How does it work? The more information you can provide, the better.
In addition to giving potential buyers all the relevant details, your description is also a great opportunity to show off your personality. Write in a friendly and personable tone to make your listing more relatable.
Offer Free Delivery
One of the best ways to increase sales on Facebook Marketplace is to offer free shipping. People love getting free stuff, so this is easy to sweeten the deal and convince someone to buy from you.
If you sell a physical product, delivery will add to your costs. However, you can always build the cost of shipping into the price of your product. For example, if you’re selling a shirt for $30, charge $35 and offer free shipping. This way, you’re not eating the delivery cost, and the buyer still feels like they’re getting a good deal.
Renew Listings Often
It’s essential to renew your listings often. Facebook Marketplace is a dynamic platform, and things move quickly. If you don’t renew your listings, they will eventually expire and be removed from the platform.
To renew a listing, simply go to your listing and click on the “renew” button. This will extend the listing for another seven days. You can renew a listing as many times as you want, so there’s no need to worry about its expiration.
Include Search Tags
When creating a listing, be sure to include search tags. These are keywords that potential buyers might use to find your product. For example, if you’re selling a dress, some relevant search tags could be “women’s clothing,” “dresses,” or “formal wear.”
The more search tags you include, the easier it will be for potential buyers to find your listing. However, don’t go overboard. Facebook limits the number of search tags you can use, so choose them wisely.
Selling on Facebook Marketplace can be a bit of a challenge, but it’s definitely worth the effort. By using these tips and secrets, you’ll be able to increase your sales and make more money. Just remember to be patient and have fun!
